Milo McMahon

$META stock is taking a beating. As an advertising agency, we've spent millions on the platform on behalf of ourselves and our clients. Here are 3 things Zuck & co need to focus on to win back investors' hearts and minds (#3 is one not many folks are talking about) 👇

@blvckledge tracking

this is one of our most requested asks: how to fix your Google Ads tracking. most brands are scaling blind with broken tracking they think they’re getting 4x ROAS but half the conversions are fake or misattributed i packaged up our internal conversion tracking SOP + checklist into a guide inside: - 4 common tracking issues to watch for - 5-step process to audit your setup - our testing & troubleshooting protocol - how to set up multiple tracking sources - our monthly audit checklist to keep everything accurate this is the same process we’ve used to manage $50M+ in spend this year like + reply “tracking” and I’ll send it over (must be following)

This seems kinda huge

@codyplof Nutrition has improved since I started snapping pics of meals and getting an end-of-day summary on macros, overall calories, what could be tweaked to hit certain goals…

Be honest. Have your workout habits changed at all since using Claude code?

@blvckledge cheatsheet

just made a cheat sheet on how to rank at the top of Shopping Ads in 2026 14 moves we run for clients to lock in the #1 spot for competitive searches brands typically implement 2-3 of these. we implement ALL 14 together. want the full thing? like this and comment "cheatsheet" I'll send it over (must be following)

@jlarkin353 Mental craic John, well done 👏

I don’t know why as it’s pure vanity but I’ve been looking forward to this milestone for a while! 8 figures baby!

@cmikulin Just chiming in to say I miss ya bruv and hope you’re keeping well!

The constant thing within the Meta media buying community is that there will always be people chirping about whats working best. Telling you to do this and not do that. I know, because I was one of those agency owners. Fact is that most media buyers are more like pattern chasers. Always looking for things that make sense across multiple accounts. And usually the most respected ones are the ones who find the pattern first. They roll out their hypothesis to another account and it works too. Boom there's a pattern. Post that sheit! But these patterns can sometimes not apply at all to your brand. Like most recently people were saying ... > Audience network is ruining everything, turn it off right freaking now or you're going to lose your whole house. I didn't see this at all and was kind of sad I wasn't part of that cool club. > You must change to reels placement only and watch that CPMr drop. Ya but when your customer is 40+ ... Facebook feed needs to be part of their journey. > Launch all your ads in one big abo and cost cap that sheit. Ya but a lot of the time you'll see scale on some of those ads that didn't get any spend if you would have split them out and let them run for a few days to catch on. > MOF is dead. It's so old you're basically backpack kid if you still do it. Ya but I added MOF to help push a promo and it worked swimmingly with very very very little audience overlap. > Meta is always breaking and delivery is so toast right now. Hmmmm nope didn't see this at all. Sadly I'm still not cool. > CPMr should be your guiding light. Ya it's definitely a good thing to look at for sure when letting the leash out on specific ads or ad sets. But it can't be the end all be all metric. Heck if your only goal is a low CPMr just run a traffic or video view campaign. > You need 100 ads a week or you're ngmi. Not if your ads are good. > Lowest cost is the devil. Nope. I've seen it work really well for scaling alongside a Target ROAS campaign. With very little audience overlap. You see ... a lot of these patterns the experts recognized and formed a conclusion around aren't always applicable to all brands. Sometimes they come down to the types of brands they work with. For example, agencies will often bring on the ones that they know they can scale or are in an industry they know inside and out. Or maybe they only work with high 8 figure brands. Anyways, I lost track of what I was trying to say ... Basically don't take everything you read on here as gospel. Because a lot of the time it's coming from people who are chasing that dopamine hit from their next viral post. I think I'm just salty because I don't run an agency anymore and am not really part of the community like I used to be. Plus, I recently got removed from the Foxwell Founders group for no reason, so I'm feeling a little washed up. At least my kids think I'm cool. lol

@TheMattBerman @openclaw @vishalojha_me @Meta Ads

I run my meta ads with @openclaw for $0/month 😱 here's the system that runs autonomously: step 1: daily health check → social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled) → am I on track? what's running? who's winning? who's bleeding? any fatigue? → the same 5 questions I asked Ads Manager every morning for 20 years step 2: catch dying ads before CPA spikes → @OpenClaw pulls daily frequency by ad → frequency > 3.5 = audience is cooked, CTR is about to drop → this one signal saves more money than any dashboard step 3: auto-pause bleeders + shift budget to winners → CPA > 2.5x target for 48hrs? auto-pause. no hesitation. → ranks every campaign by efficiency. recommends shifting spend. → last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30% step 4: write new ad copy from your winners → agent analyzes what's working (hooks, angles, CTAs) → generates variations based on the patterns in YOUR top performers → copy modeled on what already converts in your account. step 5: upload ads directly to your account → new creative + copy → live in @Meta Ads Manager → no more downloading, formatting, clicking through the upload flow → agent handles the entire publish cycle step 6: content concepts + morning brief → spots patterns across winners and suggests what to test next → delivers everything to Telegram, Slack, wherever you want it → 90 seconds to read. reply "approved." done. input: your ad account + your target CPA output: an AI that monitors, kills, scales, writes, AND uploads your ads dozens of hours in ad manager → 1 text message I packaged the entire system as the Meta Ads Kit. 5 @OpenClaw skills: - meta-ads (daily checks + auto-pause) - ad-creative-monitor (fatigue detection) - budget-optimizer (efficiency scoring + shift recs) - ad-copy-generator (writes variations from your winners) - ad-upload (publishes creative directly to your account) giving it away free. comment ADS + like + follow (must follow so i can DM)

@JJEnglert Guide

I've used Claude Code to build 20+ projects in the last 6 months. Thousands of new users across them. And I've never written a single line of code. I just dropped a 24-min video with my top 10 tips for non-developers — the exact playbook I use every day to run multiple AI agents that handle work that used to take me a full week. This is the best beginner guide to learning and building with Claude Code out right now. Every tutorial I found assumes you're a developer. This one doesn't. I cover everything from first install to running multi-agent workflows — with live demos and real examples for every single tip. How I set up new projects, how I got Claude to match my writing style, how I automate repeatable workflows with one command, and how I run multiple agents working on different tasks at the same time. I also built a full resource repo to go alongside the video — curated video tutorials, the best skill libraries, plugin directories, MCP server guides, written docs, community links, and a starter CLAUDE.md template you can copy-paste into your first project today. Comment "GUIDE" and I'll send you the full guide with everything you need to learn Claude Code! (make sure we're connected so I can DM you)

@blvckledge google

got an early christmas gift for you guys🎄 if you haven't got access to these google ads guides yet, like & reply "google" and i'll send the link to you no opt-in (just make sure to follow so i can dm)

@mikefutia MCP

Claude + Facebook Ads MCP is legitimately insane 🤯 This MCP integration turns Claude into a full-stack ads analyst. Generates complete client reports with one prompt. Perfect for agencies & e-comm brands buried in Facebook Ads Manager data. The problem: Building client reports manually is brutal. You're exporting CSVs, calculating metrics, creating charts, formatting slides, all for data that's outdated by the time you finish. This Claude MCP setup solves it: → Direct connection to your Facebook Ads account → Pull any performance data with natural language prompts → Auto-calculates ROAS, CPA, CTR, conversion rates → Generates visual charts and breakdowns instantly → Creates formatted reports with insights + recommendations → All built in real-time from a single prompt No manual exports. No spreadsheet wrestling. No outdated reports. What you can generate: → Account-level performance summaries → Campaign and ad set breakdowns → Demographic and placement analysis → Custom date ranges and comparisons → Actionable optimization recommendations Built with Claude MCP. Want the complete setup guide? > Comment "MCP" > Like this post And I'll send it over (must be following so I can DM)

@blvckledge Frameworks

last few months we've released 18 of our internal google ads frameworks + checklists i've compiled everything into a single resource for yous to steal > the execution playbooks > the checklists we follow > the SOPs our team uses daily the strategies that actually print money in 2025 comment "FRAMEWORKS" + like sending to everyone (follow so i can DM)

@WiebesWorld @ClearLakeGC @TheTamarack_ @TitleistCA Attaway Kenny

Grateful for the opportunity to play in matches today @ClearLakeGC in @TheTamarack_ Fortunate enough to advance today after a really tight and fun match. On to Thursday. #MBGolfTour2025 @TitleistCA

@AtomicChild sick man, congrats. That’s awesome

Here’s my work for Nalgenes new bottles playing in Times Square!

@blvckledge tof

just made a breakdown on how we scale brands with top of funnel google ads the same system we used to make $1.2M in cold traffic revenue for a brand inside the guide: keyword research how to write ad copy for cold traffic audience targeting landing page structure exact KPIs to aim for nobody’s running Google Ads like this but it’s how we take brands from 6 to 8 figs want the full thing? like + reply “tof” and i’ll dm you the guide (gotta be following first)

@blvckledge Guide

just packaged our internal Google Shopping ranking checklist this is how we consistently get 7-9 figure brands to dominate competitive Shopping keywords the complete framework includes: → product feed optimization strategy → campaign structure methodology → bid management approach → 14 immediate action items for ranking improvements everything is based on managing campaigns across dozens of verticals and scaling brands like + reply "guide" and I'll send the complete ranking playbook (must be following)

@blvckledge YouTube

youtube TOF ads are printing for our clients. and it's still MASSIVELY untapped. we helped a nutrition brand generate $1.2M with a 4.35X ROAS from YT alone. i put together a breakdown of the best-performing yt creatives we’re running in 2025 the exact formats we use to scale ecom ad accounts like + reply “youtube” i’ll dm you the whole thing (gotta be following first)

@MattiSchroder You could be right - I’m def not 100% sure… could be worth throwing up a simple consent pop up for a day to test 🤷🏼‍♂️ Excited to hear more about the new brand!

@MiloOutdoorEcom I could def. be wrong! But I don't think that would result in this behavior. And I'd guess first-party metrics like sessions would still be tracked? 🤔 Could be very wrong 😅

Help 🙋‍♂️What can cause Meta outbound clicks to not show up in Shopify? I'm starting a new ad account for a new brand (more on that soon). But even though we have outbound clicks, the sessions never appear in Shopify. Any ideas? I've checked the URL destination, of course 🤓

@MattiSchroder That’s what I’m saying though - maybe it’s cause you’re not getting consent? I don’t do much EU stuff but I’ve heard stories of analytics not tracking properly when cookie consent isn’t setup

@MiloOutdoorEcom I don't think so. Don't tell anyone, but we haven't started the cookie consent popup thingy while getting things up and running to make sure everything works first 🤫👀

@OisinO all about balance, at the end of the day

I have really cut down drinking the last 5 years have found it makes me dumber, more depressed, and less healthy. But damm nothing beats having a beer at the beach on the 4th of July. Sometimes you got to live life a little.