Google B2B Team

How timely customer connections drive growth: A Q&A with Laura Beaudin, ... youtu.be/FgeV0LQGcac via @YouTube

The B2B Buyers Online & Offline Retail Reality - Think with Google @ThinkwithGoogle thinkwithgoogle.com/advertising-ch…

One hand: Almost 1 in 3 researchers have a short path...just 2 touch points before heading to the the brand site to convert. Other hand: 34% take 53 days to purchase and have 23 digital touch points. #GoogleB2B

Based on research we've segmented B2B researchers into 4 buckets (committed, quick decision makers, competitive and thorough researchers). Point being this group is incredibly diverse #GoogleB2B

Shared today at eMerging Mindsets: cloud.google.com/blog/big-data/… via @GCPBigData #GoogleB2B

How do we get from sales & marketing to smarketing? #GoogleB2B

19% of purchases influenced by sales rep. 54% of purchases influenced by Digital. Could we make sales reps more effective by breaking down silos? #GoogleB2B

See how your brand’s mobile web speed stacks up to the competition and learn how to delight customers with fast, frictionless mobile experiences. thinkwithgoogle.com/feature/mobile/

Mobile pages that load 1second faster see up to 27% increase in conversion rate -- How fast is your site? #GoogleB2B

B2B mobile site visits up 2x in 2017 #GoogleB2B

18% gain in likelihood to purchase when shown emotional ad at the end of the purchase journey vs 10% gain in likelihood to purchase when shown a rational ad at the end of the purchase journey #GoogleB2B

B2B buyers know what they want -- 68% of have a brand in mind, 97% end up purchasing that brand #GoogleB2B

Emotional ads lift consideration and purchase intent. #GoogleB2B

Emotions are the most important factor behind decision making. #GoogleB2B

B2B buyers on average have only 3 brands in their consideration set #GoogleB2B

Leading brands use multiple, integrated data sources to uncover insights about their customers. goo.gl/2L4gCc

Back in the saddle & excited to be live at Google B2B Conference eMerging Mindsets #GoogleB2B

Cloud AutoML: Making AI accessible to every business @google blog.google/topics/google-…

This year’s Google I/O will happen May 8-10 in Mountain View tcrn.ch/2E6fLPG #io18

US Manufacturing Primed for Another Growth Year industryweek.com/economy/us-man…