@VectorGapAI I don't think "not tracking" is a counter. I think those that claim tracking need to be more transparent with the method in which they do so. "AI Rankings" on the other hand, are unclaimable at this point.
interesting research. the inconsistency is real -- we see 70%+ variation in AI responses for the same query snapshot to snapshot
but here's the counter: that volatility is exactly why tracking matters more, not less
if you're not measuring, you have zero idea whether your optimization efforts are even working. the question isn't 'does my brand show up?' -- it's 'what patterns emerge when I track it continuously?'