HD Arosemena

@aaditsh Ai

Perplexity just quietly dropped a 42-page internal guide on how they actually use AI at work. What I found most useful: → How they automate the small stuff. Email, meeting prep, research (all done by AI) → Using AI to amplify your curiosity, not replace it. → Their prompting playbook is simple, practical, and genuinely good. Comment “AI” and I’ll send it to you for free.

@macarotter @PanaderiaLM "En la industria televisiva, el contenido es el rey y la audiencia es la reina. Así, ha sido y así será siempre. Ahora lo que cambia es quién tiene el control y quién toma las decisiones sobre qué contenido tiene éxito y cuál no", Hector Arosemena, Director en Roadmap.

One brick at a time they say...

Sunday mood

Domingo.

@lucas__crespo no ai in sight. everyone just enjoying the moment…

The fact that this Apple homepod ad is all real still blows my mind. The apartment stretching is not CGI, just practical effects, holy shit!

flow

Scenes from San Francisco (open to see more)

👀

The acrylic & LED design of Turntable II by Brian Eno

This is the kind of work that one would normally associate with legacy beverage brands like #CocaCola or #Guinness, you know playing with product contours / colours and other brand identifiers. Now 100yr-old #Corona hops onto that bandwagon. Have they done this before? They apparently purchased stock images of sunsets from the internet and added their wordmark to them in just the right places. Not a bad idea actually. And how very economical. And speaking of sunsets, hearing that Corona is working on some sort of a Sunset-View Rating System with luxury hotels ie. rating rooms based on the sunset view offered (a la Michelin Star for restaurants?) Being piloted in a few markets at the moment. Keen to see if and how that scales the world over ☀️ On a side note, just thinking aloud- will Corona at some point transition from ‘beaches’ to something ‘non-beach’ but nature-adjacent as the central plank in its marketing? Given the ever-growing concerns around beach / oceanic pollution, plastic waste menace, shoreline erosion etc. will the beach which has been Corona’s strongest asset since eternity become a bit of a liability in future? From a marketing standpoint, its CSR investments aside, would the brand look to steer clear of that direct association say ten years down the line? Or is that a far far far cry? #Brands #MarketingTwitter #Marketing #Advertising #OOH #Positioning #CPG #Beer #Beverages

Good night, sweet prince. You thrived in the world of first-round creative decks but were too pure for this one.

Dating a model Dating a model (2004) (2024)

by Antje Woolum

If you don't want a normal life, don't expect to always feel normal

Really, what is up with #Pepsi? At this point, it appears as though they themselves don’t know what they’re doing or what plank to chase ever since they rebranded. Thought they were onto something last year with the new brand identity- you know leaning into nostalgia etc. That was clearly short-lived. Where is that one UNIFYING THEME that ties campaigns together across geographies particularly in the months after a major brand refresh? Here’s their latest— “Leftovers are better with Pepsi”. First of all, the copy and AI visuals here are just so so so bad. How did it even make the cut? Secondly, by associating with food, why would Pepsi want to get into a territory where #CocaCola already has a strong foothold and cannot possibly be dislodged? Must also add- Pepsi’s new electric blue color palette looks good on the packaging alright, not so much in an ad or poster esp. where food is involved. The aesthetics feel so COLD AND VILLAINY. Compare that to the imagery in a typical Coca-Cola creative and it’ll look even worse. Have said this before, will say it again. When you think of all the work that the #Pepsi of yore used to put out across the globe, you really yearn for present-day Pepsi to GET ITS MOJO BACK. There was glitz, there was glamour, there was music that entertained and yes, there was always a catchphrase- the bare essentials of a Pepsi brand campaign. Not anymore 😔 Does anyone share the same sentiment? What’s ailing Pepsi? #Brands #MarketingTwitter #Marketing #Advertising #Cola #CPG

99% of people quit before they even give themselves a chance to succeed...let that sink...

Pastels On Film