R/GA

Proud to share our latest work with Nike ACG, designed to get next-gen trail runners back into the wild. Inspired by real trails, real stories, and Nike ACG athletes. Welcome to All Conditions World. Stay wild.... nike.com/gb/all-conditi…

I know things are getting pretty dystopian, but at least there's not an app that pays people to film themselves doing chores for AI training data

@Nerdspringbreak cc: @bmorrissey

Gonna start referring to Lidl as the "bodega"

@MLB @LevyRestaurants @Dodgers important cc: @bunch

The Dodgers will have a watermelon habanero margarita that you can get in a souvenir water cooler cup 🤩 It features tequila shaken with fresh lime juice and a house watermelon-habanero mix, served over ice with a Tajín-dusted rim (via @LevyRestaurants)

Reminding clients at the top of the call that it is their patriotic duty to laugh at the jokes in my scripts

@allisonbraley @ashleymayer

@ashleymayer I am old enough to remember that season of Dallas where the entire thing was a dream and this is basically that as an article.

This Vanity Fair "twist" ending reminds me of how in elementary school kids sometimes think it's extremely clever to end a short story with the main character waking up from a dream. It's a dumb ending, but that's okay!! This, on the other hand...

@Variety Sony's upcoming what

Sony’s upcoming “Labubu” movie has tapped “Dear Evan Hansen” screenwriter Steven Levenson to co-write the script alongside director Paul King. variety.com/2026/film/news…

@TheBigSuarezki Never!

@RGA feeling targeted

Day 1 onboarding to a new account vs. three months in

Hell hath no fury like a car brand's subreddit after a software update

@DollyDeighton Semi-related: "deskside research." OK great, what did ChatGPT tell you?

it is 2026...can we retire the concept of a "deskside"

Drinking up the comments of the one sane person in the focus group like I've crawled out of the desert and discovered water

God forbid a co-worker feels a little spontaneous joy

WEBPicks: @RGA created an immersive WebGL globe for Nike All Conditions Gear that lets users discover athlete-sourced trails and head outdoors via Strava. ow.ly/PnTe50YtuYa

OK but can it immediately and with no explanation kill all the work you spent months developing under the previous CMO?

@iAmKameel I don't know! Regardless I think avoiding is prob the way to go.

@RGA Don't the pay/ask to be on the list.

You're allowed to decline Forbes 30 Under 30, right? Like at this point maybe you have to ask whether opting for a curse is the smart play.

@jazzyrae 😳

@RGA I knew someone who made this list and was deported right after.

@Criterion Watched 'I Knew Her Well' after Elle Fanning also pulled it in her Criterion Closet video. Indeed amazing.

✨Jim Jarmusch’s Closet Picks! ✨

@CalgorithmScout I was talking about jail, but I guess burnout is a risk too.

@RGA No one wants those kinds of expectations, right? Burnout comes fast enough.

@CigsMake He lived in my building on Jane St. late '90s - early 2000s!

Italian American says he’s not worried about cholesterol. Instead you should sit down, enjoy the meal, and thank God you can swallow