Harsh Mak

consent means nothing to Indian brands. hai na? @themancompany

@ishanagarwal24 I think casual listeners switched to YouTube and serious people just moved on to Apple Music for lossless. I don't see how Spotify wins here.

Spotify REDUCES Premium plan costs in 🇮🇳 India 6 months after introducing new Tiers. ➡️ Standard will now cost ₹139/mo. (Lite is gone!) ➡️ Student is back to costing ₹69/mo. ➡️ Platinum remains at ₹299/mo. Thoughts?

I think the only way to get the *system* to work would be to let NTA conduct UPSC CSE examination

@zachmstuck @andrewfoxwell I knew something was up! IG stories used to be the best placement on this one-ad account and since last one week or so it is totally tanked, the worst performing placement

Meta has 100% changed the “click boundaries” on story ads to be super aggressive. I’ve accidentally clicked on maybe 10 ads in the last 24 hours because of this. It’s not just swipe up or click on the cta anymore… Check your CTRs on IGS placements 👀

@antonioventre CPMs drop during black friday?

How bid cap scaling works and why it is the most reliable method for increasing ad spend without losing efficiency. The standard scaling approach: increase budget 10 to 20% every few days. It works but it is slow and sometimes destabilises learning. The bid cap approach: set a CBO with a very high daily budget. The budget is intentionally higher than what you expect to spend. Then set a bid cap at the adset level equal to the maximum CPA that achieves your target ROAS. The bid cap acts as a governor. It prevents Meta from spending above your efficiency target. Here is the formula: if your AOV is $60 and target ROAS is 3x, your max CPA is $20. Start your bid cap at $20. If the campaign spends and maintains target ROAS, you are done. It will scale itself as it finds more opportunities within your CPA constraint. If the campaign does not spend, the bid cap is too low. Increase by 10 to 15%. If the campaign spends but at a higher CPA than target, decrease the bid cap by 10 to 15%. The sweet spot is where the campaign spends at least 50% of the daily budget at or above target ROAS. Why this is powerful: the bid cap automatically adapts to market conditions. During Black Friday when CPMs drop, the campaign spends more for the same CPA. During expensive periods, it pulls back and protects efficiency. Real example: bid cap of $18. Campaign went from spending $70 per day to $2,000 per day at 4x ROAS. No manual budget changes needed. The bid cap did the work.

They got fkn Yukimatsu on the lineup

Tamil Nadu’s government under @mkstalin LOSES elections after delivering ~11% REAL ECONOMIC GROWTH RATE 🤯☠️

@Mho_23 ugc

i should never be sharing this but f*ck it seedance 2.0 + claude code + tiktok is THE best combo for AI videos i cracked the formula for generating videos that look hyper realistic & make your audience feel like "holy shit this person gets me" i'm finally sharing my FULL system with you.. here's what you're getting: - my prompting method for realistic voices (works every time) - my realistic human movements & breathing claude skill (this is key for realistic videos) - my exact method on how to make infinite length videos that maintain consistency - how to get AI tools for dirt cheap (90% off) RT + reply 'UGC' and i'll send you the step-by-step system (must follow so i can dm)

"How predictable are Meta ads?" Meta:

@oliverwhudson PSYCH

Most brands stuck at 6 figures aren't making 200 ads. They're making the same ad 200 times. And the reason it's not working has nothing to do with creative quality. It's that the ads are written for the wrong part of the brain. The rational mind, the part that reads ingredient lists and compares price-per-unit, isn't driving the purchase decision. It's a passenger. System 1 is fast, emotional, and subconscious. It decides in under three seconds whether a brand is for them. Most DTC copy is written for System 2. Most purchase decisions are made by System 1. That mismatch is expensive. What we've seen work at scale comes down to three things: 1. Understanding the emotional state your customer is actually in when the problem surfaces (not the one you assume they're in). 2. Mapping that to psychological biases that determine which message they're wired to believe. 3. And building creative that varies across emotional registers, not just formats and faces. Two ads using the same emotional register, no matter how different they look, are not two tests. They're one test done twice. We've put everything we've learned about psychology-led creative into a free playbook: The Psychology of Ads. Nine chapters covering the Core Identity Map, Valence Zone Framework, six psychological biases mapped to creative formats, the Founder Story structure, and a brief template that pulls it all together. This is the framework we use internally. Retweet this post and comment "PSYCH" and I'll send it over.

yo @Shopify where's my dashboard?

Accidentally watched a Cricket match last night, and the team got all out at 75 💀 Not claiming any causality here though 🙃

@Ajain112 is this a bid cap?

Why?

🥲

@cm3positive @chiragbarjatya always buy from your friends/family and ask for free stuff from strangers

In the last 4–5 months, a lot of friends reached out for “just a few products.” Gave some initially. Now it’s assumed everything is free. Terrible mistake I did to set to wrong expectations, but now I know who to delete from my contact lists now, and who actual friends are.

really wanna go see Argy tonight but not in a pool of phones and overcrowded venue with bad ventilation and mid sound

META 'RELATED MEDIA' BUG: Here's an ad where 96% of spend went to ads OTHER THAN the one I thought it was. This completely throws off learnings and this renders all external reporting platforms virtually useless.

@Ajain112 Tuesday se ye natak chal rha hai

Majority of new ad sets launched on meta in the last two days have tanked. Something really wrong, m not sure what.

Everything except the bid caps have shit the bed today Same happened on Tuesday