Health & Fitness Association

What a week! Thank you to everyone who came out to San Diego for #TheHFAShow2026 👏 Your knowledge, innovation, presence, and that energy you can find only when all of the industry is gathered under one roof is what makes this show so special, year after year.

From Apolo Ohno’s keynote to discussions on the rise of longevity science, day 3 of #TheHFAShow revealed a clear directive for 2026: Fitness is the new frontline of healthcare. Highlights from the final day of the show 👉hubs.ly/Q047sVlx0

Dozens of new products and partnerships debuted today at #TheHFAShow2026 with the opening of the trade show. Featuring 375 exhibitors, 50+ sponsors, 150+ speakers, and nearly 170,000 square feet of show floor space… it's stacking up to be the most successful show yet!

#TheHFAShow kicked off today with a sole focus on education, as the show floor gets its final touches behind the scenes before opening on Tuesday. See our board chair’s plan to get the most out of The HFA Show: hubs.ly/Q0471NyR0

Tonight, we inducted the newest class of the HFA Hall of Fame: Joe Cirulli, Annbeth Eschbach, Jack LaLanne, Elaine LaLanne, Gale Landers, Phillip Mills, Dave Mortensen, and Chuck Runyon. We also celebrated Elaine LaLanne’s 100th birthday! 🥳. Sponsor: Bay Club #TheHFAShow

To be seen at #TheHFAShow: How can you use biometric data to create effective programming? Featuring panelists from @UltrahumanCare, @abcfitness_, Restore Hyper Wellness, @Garmin, and HFA's Digital Health Council. Learn more: lnkd.in/eduNUrGc #HealthAndFitnessBusiness

Our Chief of Staff, Mike Goscinski, was named a 2026 Leading Association Lobbyist at the Salute to Association Excellence (presented by @TRENDStweets and @ceoupdate) 👏 Learn more: healthandfitness.org/health-fitness…

Crunch Fitness CEO Jim Rowley explains to #HealthAndFitnessBusiness what the vision is for "Crunch 3.0," a term coined internally to describe its evolution toward a total wellness ecosystem. hubs.ly/Q044QZ5K0

We analyzed anonymized data from 1,400 US facilities to create compensation and benefits benchmarks for the sector, covering pay benchmarks, benefits trends, turnover insights, and workforce evolution. HFA Members, access your free copy today: healthandfitness.org/2026-employee-…

We are proud to announce the 2026 Health & Fitness Association award recipients! Join us at #TheHFAShow to celebrate their incredible impact on our global community as they are presented with their awards! Learn more: bit.ly/4s9gyWN

For much of the past decade, the cardio floor faded from focus as strength training rose. Now, that may be changing. Read about how connected technology is reshaping the cardio floor, the member experience, and ancillary sales: hubs.ly/Q0441-Xc0 #HealthAndFitnessBusiness

Data is useless if it doesn't catalyze action. See how operators can use smarter analytics to transform their engagement, retention, and revenue: healthandfitnessbusiness.org/feb2026/featur… #HealthAndFitnessBusiness

Two proposed bills in VA would have applied a 5.3%–7% sales tax to fitness facility memberships. HFA's advocacy defeated them, saving consumers millions💲💲 This win protects affordability & reinforces the role of fitness as a core component of public health & prevention👏

Don't miss this webinar! On Thursday, we'll be covering the key policy risks and opportunities you can expect to see this year and what they will mean for your business. 📅 February 12 🕜 2 pm ET 🔗 Register now: bit.ly/4tq5zK7

HFA has launched a Digital Health Council, an initiative that has been in the works for more than a year. It envisions a future where gyms, wearable devices, AI, and biotech operate in concert, creating holistic, personalized health experiences. hubs.ly/Q0426RXm0

160+ bills affecting fitness businesses were introduced in 2025. Keeping up with that policy landscape is unrealistic for one person. That's why HFA developed a report to help you track changes and risks, support advocacy campaigns, & ensure compliance: hubs.ly/Q041QH-00

Shout to The Bay Club for sponsoring the Health & Fitness Hall of Fame!

Learn more: healthandfitness.org/about-us/hall-…

We have a special treat for all who attend this year's #HFAHallOfFame 👀 After the ceremony, attendees are invited to join us in a party celebrating the 100th birthday of fitness icon Elaine LaLanne (who is being inducted into the 2026 class alongside her late husband, Jack!)

One psychiatry resident, Dr. Nicholas Fabiano, argues that leaving movement out of treatment plans for depression is negligent. Read more about his take on prescribing movement 👉hubs.ly/Q0415q0S0 #HealthAndFitnessBusiness