Heather S. Neff
657 posts

Heather S. Neff
@HeatherSNeff
Founder of Equivalent. Creating a sustainable and inclusive internet with code based Smart Graphics @EquivalentSVG.
@heathersneff.bsky.social Katılım Haziran 2021
1.3K Takip Edilen1.1K Takipçiler

@HeatherSNeff Would love to hear more about your approach to making complex visuals truly parseable. Good luck with the submission! 🙏
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I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process.
I paid him 6 figs to build these systems for my companies.
He chains together 7 AI tools: creative brief → image gen → scale winning assets. All run by 2 offshore designers.
I’m giving away his entire operating system for free.
Comment “AI” and I’ll send it.
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Heather S. Neff retweetledi

This is INSANE, Anthropic ran its marketing with basically one person.
Austin lau, a non-technical growth lead, was running paid search, paid social, email, and seo solo.
Here’s the workflow:
> export ad CSVs into Claude Code
> AI flags underperforming ads
> agents generate new headlines + descriptions
> Figma auto-swaps copy across 100 ad templates
> MCP server pulls live Meta data
The results:
> ad creation went from 2 hours to 15 minutes.
> total marketing output grew 10×.
> conversion rates landed 41% above industry average.
One person doing what used to take an entire marketing team.
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Heather S. Neff retweetledi
Heather S. Neff retweetledi
Heather S. Neff retweetledi
Heather S. Neff retweetledi

@chavolucasx @ShaanVP @AccessiBe FTC orders AI accessibility startup AccessiBe to pay $1M for misleading advertising. Careful if you take the cheap, easy way out, its still not accessible to those with disabilities. techcrunch.com/2025/01/03/ftc…
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@ShaanVP I've had a bunch of these emails and letters over the years.
All of them gave a timeframe to fix it by, or they'll sue.
Just get @AccessiBe and send them the report saying it's all fixed and compliant.
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@BradenPollock @ShaanVP Why not try actually doing the right thing to make your products and websites compliant? You know, help people with disabilities and stop getting sued....
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I've dealt with this several times. I've settled these for as little $3k and as much as $10k. Whenever I've fought them, it cost me more in legal fees and time. It's probably best to settle and the sooner you engage in settlement discussions, the cheaper it'll be. If you wait until they file, it'll cost you more.
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@actuallyakbar @lichinlin @bryanberger @mirdhaaakanksha I'm recording the final video today! I'm so excited to share our new Figma Plugin making Smart SVGs! (coming soon!)
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new year's resolution for you: speak at #config2025
We gave you two more days to apply - our Call for Speakers closes on Sunday, December 15th at 11:59 PM PT
had such a great time working with our speakers last year, and can't wait to see you on stage.
figma.bot/ConfigCallForS…




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Heather S. Neff retweetledi
Heather S. Neff retweetledi

@reg_inee I am just so sorry your heart is broken. Taking time is so important and so difficult with work deadlines. Sending you a big hug.
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Can we talk about working while grieving?
It’s hard to be productive when heartbroken, and we aren’t given the space to grieve. I had some deadlines for projects that I had to finish. This past week has been rough.
How do you cope? #MentalHealth #WorkLifeBalance
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Heather S. Neff retweetledi

@Atos hired my team @EquivalentSVG to design and custom engineer the most advanced graphics ever made. Watch our collaborative project for the Zero Project Conference at the United Nations. #a11y #accessibility #tech #ui #ux #graphics #DarkMode
youtube.com/watch?v=ZeZIp7…

YouTube
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Heather S. Neff retweetledi
Heather S. Neff retweetledi

2. Automatically generate Figma designs
x.com/yancymin/statu…
yancymin@yancymin
The future that is happening. Automation powered by GPT-4o generates Figma designs based on PRD. @figma
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Heather S. Neff retweetledi

1. GPT-4o as new visual assistant Siri
x.com/dr_cintas/stat…
Alvaro Cintas@dr_cintas
GPT-4o is my new Siri. I programmed an iPhone Shortcut that when I tap twice, automatically explains what I’m seeing real-time using GPT-4o 🤯
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