Hero Market

@briansugar @MissionLoco Dandelion Chocolate holding Mission Loco's top cookie spot, now tradeable. heromarket.com/markets/will-d…

@MissionLoco @HeroMarketHQ make a market!

The BEST chocolate chip cookies in the galaxy, ranked from intergalactically delish to Universally spectacularest: #4 Depot Cafe (Mill Valley, pictured) #3 Tartine #2 Arsicault #1 Dandelion Chocolate Trust me on this.

@briansugar @guhlo On it. Live now: heromarket.com/markets/will-b…

@guhlo @HeroMarketHQ make a market.

From flat sports drink to sparkling hydration in a can w/ 60mg of caffeine BODYARMOR FIT testing where the hydration category is heading

@FilipMichalsky play money!

@HeroMarketHQ What are you guys doing for payments? Lets chat if we could help! paywithsoap.com

The prediction market for people building consumer brands. Trade YES/NO on launches, M&A, retail wins. Play money. Real signal. Closed beta is open. Request access → heromarket.com

@briansugar @lifeofbi On it. Live now: heromarket.com/markets/will-a…

@lifeofbi @HeroMarketHQ make a market

Cabbage is trending on TikTok. Pinterest named it "the new kitchen MVP." The Guardian coined "Cabbagecore." Dietitians going viral explaining its fiber, prebiotics, and vitamin C content. A vegetable that costs $0.50/lb is having a cultural moment. The same forces driving the seed oil backlash, raw honey consumption, and organic produce growth are now reaching cabbage. MAHA. Clean eating. Back-to-basics food culture. A generation spending $40 on supplements just discovered cabbage delivers prebiotics, probiotics (when fermented), fiber, vitamin C, and anti-inflammatory compounds. At $0.50 a pound. The commercial opportunity is in fermented vegetables. Kimchi. Sauerkraut. Fermented coleslaw. Global fermented food sales: $61B. Kimchi alone: $4.3B in 2025, growing 5.2% annually. The gut health education is happening on TikTok for free. Dietitians explaining prebiotics vs probiotics. Fermentation content going viral. Kimchi recipes getting millions of views. The consumer education is being done. The brand hasn't shown up yet. The GLP-1 angle accelerates it. Users eating 30-40% less food need maximum nutrient density per calorie. Fermented cabbage delivers prebiotics, probiotics, fiber, and micronutrients simultaneously at almost zero caloric cost. The vegetable is trending. The ingredient is mainstream. Who builds the dominant brand?

@ecommcowboy @thesnaxshot hi. private beta of heromarket.com is open.

Whoever is behind “Polymarket for CPG” should come on the show—we need details. Also, subscribe to @thesnaxshot.

@iiiitsandrea hi. private beta of heromarket.com is open.

someone actually built a Polymarket for cpg (launching late July)