Sam Preston
7.5K posts
Sam Preston
@HeySamPreston
CEO of @servicescalers - I help home service companies get more leads. Mostly tweets about marketing, family and building an agency in public. DMs open.
Schedule Strategy Session 👉 Katılım Ekim 2013
829 Takip Edilen2.3K Takipçiler
I run my google ads with @openclaw for $0/month 😱
here's the system that runs autonomously:
step 1: map what you're actually spending
→ agent pulls every keyword from your @GoogleAds account
→ classifies intent: buyers, researchers, comparison shoppers, freebie hunters
→ tells you if overspending on clicks or if you're buying the wrong ones
step 2: kill waste before it compounds
→ @OpenClaw flags keywords burning budget with NO buying intent
→ specific negatives that won't kill your good traffic by accident
→ one account: 23% of spend on research queries. zero conversions. gone.
step 3: separate winners from losers
→ buyers and researchers in the same ad group = bids optimizing against trash
→ agent shows you exactly which ad groups to break up
→ clean signal in, clean decisions out
step 4: write ads from real buyer language
→ agent reads what your converting searchers actually type
→ generates RSAs from their words,
→ not templates. not Google's auto-AI. patterns from YOUR winners
step 5: apply with instant undo
→ every change is a draft. dry run. confirm. done.
→ negatives, pauses, budget shifts w/ full audit trail
→ nothing hits your account without you saying yes
step 6: morning brief + memory that compounds
→ /google-ads daily = what matters today. 90 seconds. → bleeding campaigns, wasted spend, what's ready to scale
→ week 4 catches what week 1 missed. it doesn't forget
input: your google ads account + your target CPA
output: an AI that kills waste, writes ads, shifts budget, and learns what works
agencies charge $3-5K/month for this. this runs for $0.
I packaged the entire system as the google ads kit.
15 @OpenClaw skills:
- connect (setup + health check)
- daily (what matters today)
- audit (full strategic review)
- search-terms (waste + signal + routing)
- intent-map (compounds across sessions)
- negatives (scoped, with collateral warnings)
- structure (campaign architecture)
- rsas (copy from buyer language)
- budget (scaling grounded in signal)
- apply (controlled writes + instant undo)
giving it away free.
comment PAID + like + follow
(must follow so i can DM)
English
@_JKSims Checking paid first. Want to see if traffic has dropped from any specific spot.
English
Plumbing/HVAC owners—
If your calls dropped this week…
what’s the first thing you check?
English
Alex is a smart guy
That’s obvious based on Brushworks success
He’s also a very internet/tech fluent
Most smb owners don’t have the skill set, or desire frankly, to run marketing
Ai or no Ai
People adapt very slowly
My guess is agencies will continue to print for a while
Alex B@bprintco
I'm gonna ruffle some feathers here, so prepare for a dumpster fire of comments... Digital marketing agencies, in their current form, are essentially pointless now. People that charge $3k to $5k a month to manage your website, paid ad campaigns, social media, Google Profile, SEO, and all that crap have become commoditized. X is busting at the seams with these people selling these services, which is why this post is going to get a lot of people fired up. Your knowledge and expertise you've spent years refining is no longer special, unique, or valuable. When I can train an AI by just dumping links to YouTube channels, guides, and posts for the top expert in every one of these specialties and then give it API access to execute all the top strategies for me and my business, then wtf do I need you for? What does any business owner need you for? Truth is... most small business owners hire these agencies and never get results, or only hear from them when their monthly bill is due. They automate crap metric emails that mean nothing and have done nothing to improve anything for their customers. So the small business owner gets frustrated and just moves on to the next company to do the same thing to them. Meanwhile, the agency business model only succeeds in focusing on constant new signups rather than fostering success for their current clients. Gotta ramp up that MRR amirite?! Nah... their days are numbered. A newer, more affordable, and better model is coming to eat their lunch and provide real and consistent value to clients at a fraction of the cost. Some of you guys have figured it out, most haven't. I've been on both sides of this. I've been on the agency side and built thousands of websites, managed online marketing for hundreds of companies, and helped generate many millions of dollars for them. But I've also been on the small business owner side fielding relentless phone calls after being scraped into their prospect lists and watching my small business owner peers consistently get bad results with them and feel like they've been robbed. Nobody ever takes the side of the small business owner because they are by far the minority, especially on X. Agency owners seem to utilize AI tools all day, but in the same breath say they're irreplaceable. Nah dude... you're first on the list.
English
@HeySamPreston I didn’t got off the plane until 4 am
Flight was at 730
Just didn’t seem worth it
English
Nothing like your four hour flight home taking 15 hours because of delays
Currently sitting on the runway in Atlanta because there aren’t enough bays
GIF
English
RIP landing page designers 🤯
I just built a system in Claude Code that clones high-converting advertorial pages & rebuilds it for your brand in minutes.
Find a presell page that's been running on Meta for months →
Feed it to Claude Code →
Get back a production-ready page with your product, your copy, your angles.
Built 100% in Claude Code.
Perfect for DTC brands and agencies testing multiple advertorial angles on Meta.
The best brands on Meta are running 5-10 different advertorial pages at any given time.
Each one targets a different audience, a different pain point, a different hook.
Building those pages manually means freelancers, back-and-forth, and weeks of waiting.
This system solves it:
→ Find an advertorial that's scaling on Meta
→ Feed the page to Claude Code
→ Claude extracts the exact DR framework
→ Swap in your brand details, product, audience, and mechanism
→ Claude one-shots a complete HTML page following the same proven structure
→ Paste into Shopify. Done.
No designer.
No copywriter turnaround.
No starting from scratch.
What you get:
→ The exact advertorial structure that's already converting on Meta, rebuilt for your brand
→ Full HTML page ready to import into Shopify in 60 seconds
→ Copy that follows every DR beat — authority, pain escalation, root cause reframe, social proof, offer
→ A repeatable system you can use to spin out new angles whenever you need them
The pages that are scaling hardest on Meta all follow the same formula. This just lets you use it.
I put together a full guide showing the exact process — how to find winning pages, extract the structure, and build your own in Claude Code.
Want the full guide for free?
> Like this post
> Comment "CLONE"
And I'll send it over (must be following so I can DM)
English
I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯
One prompt → keyword gaps found, competitors mapped, content written in your brand voice, rankings tracked on autopilot.
All inside Claude Code.
Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently.
If you're paying $200/month for Ahrefs & SEMRush, opening it once to export a CSV, then closing it until next month...
This agent runs the entire loop for you:
→ Connects to Google Search Console and pulls your real ranking data
→ Finds your "gap zone" — keywords at positions 5–20, one article away from page 1
→ Uses Apify to scrape who's outranking you and exactly why they're winning
→ Interviews you once about your brand, customers, and positioning
→ Writes content in your voice — not generic AI output that tanks after 90 days
→ Tracks rankings weekly and feeds what's working back into the next cycle
No $200/month tools you barely open.
No freelancers writing content that sounds like everyone else.
No manually checking rankings and forgetting to act on it.
What you get:
→ Keyword cards with a specific action recommendation for each gap zone opportunity
→ A competitive breakdown — who's beating you and the exact fix for each keyword
→ A weekly content plan generated from your real GSC data
→ A brand voice profile Claude uses for every article it writes
Built 100% in Claude Code with Google Search Console.
Full playbook is on GitHub — skill files, brand interview, and the exact weekly workflow.
Want it for free?
> Like this post
> Comment "SEO"
And I'll send it over (must be following so I can DM)
English
My acquisition of Buddy’s Plumbing Excellence (Copley, OH) is complete.
Great company, great team, bright future.
With this in mind, now's a great time to share how we're using Big Reputation to put Buddy's Google Business Profile into overdrive.
Follow along.
English
Home service operators:
Do this today.
- Pull last month’s traffic
- Count leads
- Count booked jobs
- Count closed deals
Now calculate conversion rates.
Where’s the drop?
That’s your growth problem.
Fix the leak before you buy more traffic.
English
Stop throwing money at ads until you fix this.
Traffic isn’t the problem.
Funnels break.
If you can’t track:
Leads → Appointments → Close rate
You’re guessing.
That’s what we help home service companies fix every day.
English
If your phone isn’t ringing, it’s not always a traffic problem.
It’s usually a funnel problem.
We build and fix these every day at @servicescalers
English
@HeySamPreston More leads won’t fix a broken follow-up system.
English
Most home service owners buy more ads.
The smart ones fix the funnel first.
Here’s the framework 👇
English
@seanmurphy_mtc Sure! If the site just needs some technical work, happy to help
English
@HeySamPreston Do you offer limited technical SEO fixes for businesses?
English
Hot take: most SEO “strategy” conversations are pointless if your site is technically broken.
Mobile-first indexing means:
If your mobile Core Web Vitals suck… you’re dragging an anchor.
Fix foundation → then scale content.
English
AI isn’t replacing your home service team.
It’s warming the lead so your team can close it.
Human + AI > Human or AI.
English
Stop overcomplicating junk removal marketing.
Free visibility first.
Relationships second.
Paid scale third.
English