Sam Preston

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Sam Preston

Sam Preston

@HeySamPreston

CEO of @servicescalers - I help home service companies get more leads. Mostly tweets about marketing, family and building an agency in public. DMs open.

Schedule Strategy Session 👉 Katılım Ekim 2013
838 Takip Edilen2.2K Takipçiler
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John Wilson
John Wilson@WilsonCompanies·
The latest @OwnedxOperated podcast is a must-listen. What you'll learn... 1/ Why EBITDA alone doesn’t determine your business valuation 2/ The 2 questions every buyer asks before making an offer 3/ How poor systems, bad margins, and owner-dependence kill deals 4/ The difference between a distressed sale and a “built to sell” winner 5/ What home service operators should be doing NOW to protect their exit It's all here: youtu.be/ZWF_vFZy_R4
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Sam Preston
Sam Preston@HeySamPreston·
LSA is one of the best channels in HVAC/plumbing… but only if someone is actively managing it.
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Sam Preston
Sam Preston@HeySamPreston·
What’s driving most of your calls right now? LSA Google Ads SEO Referrals Curious what’s actually working in HVAC/plumbing right now.
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Mike Futia
Mike Futia@mikefutia·
Claude Cowork + Google Ads is f*cking cracked 🤯 Set up once → ask Claude questions like: "What's driving my CPA spike this week?" "Which search terms are wasting budget?" "Run a full account audit and tell me the top 5 things to fix." All inside Claude Cowork. Perfect for DTC brands and agencies running Google Ads who are still pulling reports manually, digging through search term reports, and trying to figure out where budget is leaking. Claude Cowork eliminates the entire loop: → Connects to your live Google Ads data via MCP → Runs a full account audit across campaigns, ad groups, and keywords → Finds wasted spend — search terms burning budget that aren't converting → Analyzes quality scores and flags what's dragging them down → Detects anomalies — CPA spikes, CTR drops, budget pacing issues → Generates a prioritized action list: what to pause, what to scale, what to test → Writes a weekly performance report in plain English, not spreadsheet noise No logging into Google Ads and staring at columns. No exporting CSVs and rebuilding pivot tables every Monday. No guessing which search terms to negate. What you get: → 21 specialized Google Ads skills that plug into Claude → Full account audits in minutes, not hours → Negative keyword discovery on autopilot → Search term mining that surfaces hidden winners and budget waste → Quality score analysis with specific fix recommendations → Weekly reports your clients or team can actually read I put together the full skill pack: All 21 Google Ads skills for Claude, plus the setup guide to get Cowork connected to your accounts. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)
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Sam Preston
Sam Preston@HeySamPreston·
If your phone isn’t ringing… throwing more money into Google Ads isn’t the fix.
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Matthew Berman
Matthew Berman@TheMattBerman·
I run my google ads with @openclaw for $0/month 😱 here's the system that runs autonomously: step 1: map what you're actually spending → agent pulls every keyword from your @GoogleAds account → classifies intent: buyers, researchers, comparison shoppers, freebie hunters → tells you if overspending on clicks or if you're buying the wrong ones step 2: kill waste before it compounds → @OpenClaw flags keywords burning budget with NO buying intent → specific negatives that won't kill your good traffic by accident → one account: 23% of spend on research queries. zero conversions. gone. step 3: separate winners from losers → buyers and researchers in the same ad group = bids optimizing against trash → agent shows you exactly which ad groups to break up → clean signal in, clean decisions out step 4: write ads from real buyer language → agent reads what your converting searchers actually type → generates RSAs from their words, → not templates. not Google's auto-AI. patterns from YOUR winners step 5: apply with instant undo → every change is a draft. dry run. confirm. done. → negatives, pauses, budget shifts w/ full audit trail → nothing hits your account without you saying yes step 6: morning brief + memory that compounds → /google-ads daily = what matters today. 90 seconds. → bleeding campaigns, wasted spend, what's ready to scale → week 4 catches what week 1 missed. it doesn't forget input: your google ads account + your target CPA output: an AI that kills waste, writes ads, shifts budget, and learns what works agencies charge $3-5K/month for this. this runs for $0. I packaged the entire system as the google ads kit. 15 @OpenClaw skills: - connect (setup + health check) - daily (what matters today) - audit (full strategic review) - search-terms (waste + signal + routing) - intent-map (compounds across sessions) - negatives (scoped, with collateral warnings) - structure (campaign architecture) - rsas (copy from buyer language) - budget (scaling grounded in signal) - apply (controlled writes + instant undo) giving it away free. comment PAID + like + follow (must follow so i can DM)
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Stephen Olmon
Stephen Olmon@stephenolmon·
Hosting an AI meetup in Dallas next Thursday evening @ 730p RSVP: evite.me/Su4NP5Q4J3
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Mike Futia
Mike Futia@mikefutia·
Self-improving Claude Code skills are f*cking ridiculous 🤯 One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept. A hook writer skill went from 32/50 to 47/50 overnight. All inside Claude Code. Perfect for DTC brands and agencies who have built Claude Code skills but the output is still inconsistent — great 70% of the time, unusable the other 30%. If you've been manually tweaking your skill prompts one run at a time, re-reading outputs, adjusting instructions based on vibes, and never quite getting the consistency you need... This method eliminates the entire loop: → You define 3-5 binary eval criteria for your skill → Claude runs the skill 10 times with varied inputs → A separate evaluator scores every output against your criteria → It identifies the most common failure patterns → Rewrites the skill prompt to fix what's failing → Retests and keeps the winner → Repeats until the score plateaus No manual prompt tweaking. No reviewing every output by hand. No "it worked that one time but I can't reproduce it." What you get: → A skill prompt that's been through 50+ automated test runs → A scored improvement log showing exactly what changed and why → Eval criteria you can reuse every time you update the skill → A method that works on any skill: hooks, briefs, ad copy, scripts, reports Inspired by @karpathy's auto research repo, the same loop AI labs use to improve their own models, applied to your creative workflow. I put together a full playbook showing how to set up the eval, the exact Claude Code prompt for the improvement loop, and starter eval criteria for the 5 most common DTC creative skills. Want the playbook for free? > Like this post > Comment "IMPROVE" And I'll send it over (must be following so I can DM)
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Jordan Ross
Jordan Ross@jordan_ross_8F·
The founders who figure out OpenClaw in the next 90 days are going to look like geniuses in 2027. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 48-page beginner's guide that does it for you. Inside: — The exact prompts to hand it on day one — Plain English setup for Mac and Windows — How to secure it so it doesn't burn your business down — 42 copy-paste workflows across sales, marketing, ops, and finance Your competitors are sleeping on this. Comment OPENCLAW and I'll send it.
The Startup Ideas Podcast (SIP) 🧃@startupideaspod

"OpenClaw is the new computer." — Jensen Huang This is the early PC era all over again. A few power users see it. Everyone else hasn't even started. "It's the most popular open source project in the history of humanity, and it did so in just a few weeks. It exceeded what Linux did in 30 years." A solo founder with OpenClaw can now build what used to take a 50-person team. The leverage is absurd.

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Sam Preston
Sam Preston@HeySamPreston·
@_JKSims Checking paid first. Want to see if traffic has dropped from any specific spot.
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Sam Preston
Sam Preston@HeySamPreston·
Plumbing/HVAC owners— If your calls dropped this week… what’s the first thing you check?
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Cole Simpson
Cole Simpson@sodacitysimpson·
Alex is a smart guy That’s obvious based on Brushworks success He’s also a very internet/tech fluent Most smb owners don’t have the skill set, or desire frankly, to run marketing Ai or no Ai People adapt very slowly My guess is agencies will continue to print for a while
Alex B@bprintco

I'm gonna ruffle some feathers here, so prepare for a dumpster fire of comments... Digital marketing agencies, in their current form, are essentially pointless now. People that charge $3k to $5k a month to manage your website, paid ad campaigns, social media, Google Profile, SEO, and all that crap have become commoditized. X is busting at the seams with these people selling these services, which is why this post is going to get a lot of people fired up. Your knowledge and expertise you've spent years refining is no longer special, unique, or valuable. When I can train an AI by just dumping links to YouTube channels, guides, and posts for the top expert in every one of these specialties and then give it API access to execute all the top strategies for me and my business, then wtf do I need you for? What does any business owner need you for? Truth is... most small business owners hire these agencies and never get results, or only hear from them when their monthly bill is due. They automate crap metric emails that mean nothing and have done nothing to improve anything for their customers. So the small business owner gets frustrated and just moves on to the next company to do the same thing to them. Meanwhile, the agency business model only succeeds in focusing on constant new signups rather than fostering success for their current clients. Gotta ramp up that MRR amirite?! Nah... their days are numbered. A newer, more affordable, and better model is coming to eat their lunch and provide real and consistent value to clients at a fraction of the cost. Some of you guys have figured it out, most haven't. I've been on both sides of this. I've been on the agency side and built thousands of websites, managed online marketing for hundreds of companies, and helped generate many millions of dollars for them. But I've also been on the small business owner side fielding relentless phone calls after being scraped into their prospect lists and watching my small business owner peers consistently get bad results with them and feel like they've been robbed. Nobody ever takes the side of the small business owner because they are by far the minority, especially on X. Agency owners seem to utilize AI tools all day, but in the same breath say they're irreplaceable. Nah dude... you're first on the list.

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Cole Simpson
Cole Simpson@sodacitysimpson·
@HeySamPreston I didn’t got off the plane until 4 am Flight was at 730 Just didn’t seem worth it
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Cole Simpson
Cole Simpson@sodacitysimpson·
Nothing like your four hour flight home taking 15 hours because of delays Currently sitting on the runway in Atlanta because there aren’t enough bays
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NOVA
NOVA@TechWith_Nova·
RIP landing page designers 🤯 I just built a system in Claude Code that clones high-converting advertorial pages & rebuilds it for your brand in minutes. Find a presell page that's been running on Meta for months → Feed it to Claude Code → Get back a production-ready page with your product, your copy, your angles. Built 100% in Claude Code. Perfect for DTC brands and agencies testing multiple advertorial angles on Meta. The best brands on Meta are running 5-10 different advertorial pages at any given time. Each one targets a different audience, a different pain point, a different hook. Building those pages manually means freelancers, back-and-forth, and weeks of waiting. This system solves it: → Find an advertorial that's scaling on Meta → Feed the page to Claude Code → Claude extracts the exact DR framework → Swap in your brand details, product, audience, and mechanism → Claude one-shots a complete HTML page following the same proven structure → Paste into Shopify. Done. No designer. No copywriter turnaround. No starting from scratch. What you get: → The exact advertorial structure that's already converting on Meta, rebuilt for your brand → Full HTML page ready to import into Shopify in 60 seconds → Copy that follows every DR beat — authority, pain escalation, root cause reframe, social proof, offer → A repeatable system you can use to spin out new angles whenever you need them The pages that are scaling hardest on Meta all follow the same formula. This just lets you use it. I put together a full guide showing the exact process — how to find winning pages, extract the structure, and build your own in Claude Code. Want the full guide for free? > Like this post > Comment "CLONE" And I'll send it over (must be following so I can DM)
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Mike Futia
Mike Futia@mikefutia·
I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors mapped, content written in your brand voice, rankings tracked on autopilot. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. If you're paying $200/month for Ahrefs & SEMRush, opening it once to export a CSV, then closing it until next month... This agent runs the entire loop for you: → Connects to Google Search Console and pulls your real ranking data → Finds your "gap zone" — keywords at positions 5–20, one article away from page 1 → Uses Apify to scrape who's outranking you and exactly why they're winning → Interviews you once about your brand, customers, and positioning → Writes content in your voice — not generic AI output that tanks after 90 days → Tracks rankings weekly and feeds what's working back into the next cycle No $200/month tools you barely open. No freelancers writing content that sounds like everyone else. No manually checking rankings and forgetting to act on it. What you get: → Keyword cards with a specific action recommendation for each gap zone opportunity → A competitive breakdown — who's beating you and the exact fix for each keyword → A weekly content plan generated from your real GSC data → A brand voice profile Claude uses for every article it writes Built 100% in Claude Code with Google Search Console. Full playbook is on GitHub — skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following so I can DM)
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Keşfet

@OwnedxOperated @mikefutia @TheMattBerman @openclaw @GoogleAds @OpenClaw @karpathy @jordan_ross_8F