snomnatrix aka Snombuster

I'm so fucking glad the marketing team got the assignment because they fucking perfectly use the mediums as part of the art and messaging. The claustrophobia, the curiosity it invokes of what could be causing it, the way it concisely conveys and minimalist horror. so good

THIS IS SOOOOOSODKSKFKKDFJ

BIG PICTURE REASONS WHY "CHOCOLATE RAIN" WENT VIRAL: • With no algorithms, the Internet was driven by novelty, not loyalty. Weirdness wins novelty. • Myspace was #1 in social media. YouTube was unproven and Facebook had just opened up beyond colleges. YouTube needed a "model home" for what its cultural real estate meant. • One person uploading a video that thousands of strangers parodied became YouTube's behavioral "model home." No other platform had that social dynamic. • Soulja Boy, Chris Crocker, and other talented creators had viral YouTube videos that got widely parodied. "Chocolate Rain" became identified with a type of "shareholder safe" virality. YouTube's human editors promoted it on the front page. • YouTube was an unproven business for both Google and creators. The idea of creators earning Internet money was not mainstream. I was added in round two of YouTube's experimental Partner Program. I believe round one had about thirty creators. • Television remained the eight-hundred-pound media gorilla. Viacom's billion-dollar copyright lawsuit was an existential YouTube threat just as the first YouTube videos went viral. The fact that "Chocolate Rain" began on YouTube and transitioned to me being on CNN, Jimmy Kimmel, discussed by Carson Daly and dozens of other celebrities... came at a time when YouTube needed a Rosetta Stone. They needed to translate a massively subsidized, high-risk venture into understandable cultural value. "Chocolate Rain" became a stenographer of YouTube crossing over. I got parodied on South Park, Saturday Night Live, nominated for a People's Choice Award, sang with Boyz II Men on Tosh.0 etc. HOW DID "CHOCOLATE RAIN" GO VIRAL?: • "Chocolate Rain" was rushed to completion in April of 2007 since I had another song ("Love," made with Kooby) featured on YouTube's front page and wanted other new content. It sat at around 30,000 views until summer. • "Chocolate Rain" got posted on Digg in July of 2007, an early Reddit-style social bookmark site. Someone saw it there and posted it on 4chan. • 4chan worked to meme "Chocolate Rain," "Numa Numa," Rick Astley, and other things. In 2007, 4chan was dominantly "Howard Stern liberal." Being offensive, outrageous, and highly speech-tolerant used to be identified with leftist, avant-garde identity. My first inkling that "Chocolate Rain" was going viral was 4chan prank-calling Tom Green's self-produced show and the caller busting out singing "Chocolate Rain!" MORE FACTORS IN "CHOCOLATE RAIN" GOING VIRAL: • YouTube had no stereo sound in early 2007. I posted a free "Chocolate Rain" MP3 download, with a giant video banner announcing it, purely to circumvent this. I wanted my songs heard in stereo. • "Chocolate Rain" begins with an instrumental and loops. This, combined with the MP3 download, made parodies easy. This was totally unplanned luck. It's like it was made to be parodied. • I looked like Janet Jackson, moved like Mr. Bean, and sounded like Barry White. Not trying to mean-girl myself, just being blunt. I was a unique combination of attributes but also not self-aware. Social internet video of everyday life was a new experience. Like, "If that guy is singing 'Chocolate Rain,' what's MY neighbor doing?" Everyday life was transforming into a democratic video content frontier nobody had given much prior thought to. • It's worth noting that 2007 was before mainstream mobile Internet video consumption. YouTube was overwhelmingly consumed on desktop computers and laptops. The later shift to engagement-optimized and loyalty-optimized social video was heavily influenced by phones. PERSONAL FACTORS WHY "CHOCOLATE RAIN" WENT VIRAL: • I built a bedsheet box in my living room to sing "Chocolate Rain" in because I'm agoraphobic. That's the opposite of claustrophobic. Boundaries supercharge me. It also turns out that lots of people have bedsheets to hang up. • I moved stiffly and sang "Chocolate Rain" with elongated vowels because of dyspraxia, a neurological movement difficulty tied to me being autistic (first diagnosed at age sixteen). • "Chocolate Rain" musically captured my tendency towards echolalia and echopraxia — repetition and reinvocation of speech and behavior. These are adaptations to being a partially verbal autistic who has to blend-in with speaking society. They also help in making catchy songs.

every Skull Kick variant is great, but “leave my leg dangling like it’s the follow through of a basketball jumper” is my fave. LOOK AT THIS

@loquacia_ Lmao I was like what I don't -

Fastest unfollow of my life

@coldstandings How did u capture janes essence so concisely

u fuys dont know them its okay. a trio we mwde up

I WOULDVE LOST MY MIIIINNDDD the way the girlies were squeaking when she brought out Yves at the Atlanta show (that room fuckin ERUPTED) that's how I would've been

Rapper Tyler, The Creator wishes ‘death to all data centers’ in Georgia bit.ly/4xUyatp

@basketball_gm I'm way too in depth with all the stats and customization for that lmao, I am very proud of my 100 year sim that got to 2100+ bc of how deep into the history and lore of my sim I was. I also love adding teams and following their expansion progression. Wild that people get so far!

Someone on Reddit shared a screenshot of their league in the year 6375. What's the furthest you've gone in one league?

This squad was so special man. Like sadly this is why I don't feel a ton of optimism that we beat the knicks twice. If that ECF squad couldnt make it past the play-in, can this '26 team make it to the ECF? But a lot can change and Im looking forward to watching it unfold

Generational mog during national anthem

@elenaknowsball CONGRATS!!!

started hrt last night :)

@aprillarpergrey Listen after seeing this gif I could see it but. like some gay people I know, I would not get into a car with him behind the steering wheel

i wanna have him like dickerson had trae young

@SteelSavage @WrestlingHumble *monkeys paw curls* Shorty Uso storyline incoming

@WrestlingHumble when we finally get that chad gable push in 2030

This is not a good sign😭😭😭

“Is basketball played culturally in the Philippines” Oh yall ain’t ready

@aprillarpergrey Insanely good off-season post AND peak username, instant follow

stupid archetype name gimmick

When Scottie Barnes genuinely broke the 4th wall after not getting the foul😭😭

Fascinating

“is basketball played culturally in the philippines?” and here we have fem gays vs butch lesbians local basketball league 😭