just getting these tweets off

What is the unluckiest sports play you've ever seen?

People in the comments keep saying “the cap is still up $10 million” and “everybody streams now.” Cool. Then why were projections lowered? If streaming was fully making up the difference, local media revenue wouldn’t be weakening. That’s the signal people keep ignoring or don’t understand. Also, the salary cap is based on total revenue, not just fan engagement. So the cap can rise because of New TV deals, streaming deals, expansion talk, global growth, gambling partnerships & sponsorship growth even while core fan engagement weakens. Revenue and relevance aren’t the same thing. Relevance is about fan engagement and cultural presence. Revenue always lags shifts in relevance. That’s why declining local media revenue matters. Because local fans are the foundation of any league. They watch 82 games. They buy tickets. They follow the team daily. They build generational loyalty and they create rivalries and culture. They’re what keep the league alive every day. National TV games don’t build the league, they add on to what local fans already sustain. Ppl don’t understand that leagues don’t lose relevance all at once. They lose small things first like, Local fans Style of play (too many 3s) Accessibility AAU Inner city pipeline Regional loyalty Ticket prices pricing out the average fan The cap can still rise while the foundation slowly weakens. That’s the real concern.

The NBA has informed teams that the league is projecting a $165 million salary cap for 2026-27 -- $1M lower than previous outlooks due to a reduction in local media revenue, sources tell ESPN. Minimum salary $149M, tax level $201M, first apron $209M, second apron $222M also $1M lower each.

The most iconic franchises in 🇨🇦 sports history