zubic@zubic_eth
If I were launching an NFT collection right now, here's what I'd do:
- Launch on Ethereum. Anything else is mostly chasing a hype wave. Security, liquidity, and long-term growth matter most, and Ethereum has proven itself time and time again.
- Keep the supply small. I'm talking 1,000-2,000 pieces max. Anything larger is going to be much harder to mint out in today's market.
- Avoid doing a free mint. A barrier to entry is a real thing. Even a small mint price is better than free because you'll generally attract more committed collectors.
- Spend a ton of time curating your whitelist and collaborations. This will heavily influence how your project performs after mint, and you'll need that momentum to avoid being DOA.
- Make sure your marketing is dialed in. Hype isn't everything, but without attention you're simply not minting out. That's the reality of the current market.
- Have the art and trait generations thoroughly reviewed so there are no duplicates, awkward trait combinations, or low-effort outputs. Every NFT should feel special.
- Give people 2-3 clear things to look forward to after mint. Keep it simple. If your roadmap looks like a novel, most people won't read it.
- Hire someone good to run your X account and keep the community engaged every single day. Worry about Instagram and TikTok afterwards. X is still the most important platform for NFT communities.
- Don't launch until you're actually ready. If something feels rushed, delay it. A stronger launch is almost always worth waiting for.
- Get to know your collectors. People are far more likely to stick around when they feel like they know the founder and the team.
- Build a treasury. Every dollar doesn't need to be spent on launch. Having capital after mint gives you flexibility and dramatically increases your chances of surviving.
- Underpromise and overdeliver. Don't promise the moon just to mint out. Consistently exceeding expectations builds trust over time.
- Make sure your smart contracts, website, and mint flow are thoroughly tested before launch. One technical issue during mint can destroy months of momentum.
None of this guarantees success.
But ignoring these things almost guarantees failure.
