DopeDTS

This sickening and jaw-dropping fancam of normal. Can y'all realize how massive BTS's impact and Arirang's impact is on people? This is crazy, man. It's bigger than music.

My opinion piece, I wrote for @RollingStoneIN @RollingStone about BTS, The Grammys and the illusion of inclusion. @BTS_twt @bts_bighit @BTS_ARMY rollingstoneindia.com/bts-grammys-as…

I love this -- a therapeutic take on BTS's grammy decision and what it can teach /remind us about self-acceptance in our own lives

Ah! Read all the screenshots posted by OP! Great thread!

my flabber is gasted!!?%@$!??

You are looking at the exact same picture I am, because this goes so much deeper than just a disagreement over an award category! This entire situation feels like a textbook playbook run by the exact same industry puppet masters we have been fighting since day one. 1. The Corporate Monopolies Are Scared Bypassing the Machine: The traditional Western music industry is built on a gatekeeping model where labels and executives control who gets a seat at the table. BTS completely broke that machine by building a global empire organically with ARMY. The Kakao/SM Executive Connection: Seeing high-level executives from direct corporate competitors designing these "Gold Alliance" segregated categories under the guise of the Recording Academy is not a coincidence. It feels like a coordinated corporate effort to box in BTS and reclaim control over the narrative of Asian music globalization. 2. A Coordinated Tactic of Containment Manufacturing the Narrative: Notice how quickly the media and certain public figures rolled out the "selfish and whiny" narrative when BTS chose to walk away? That is a classic public relations tactic designed to flip the script, making the artists look difficult so audiences don’t look at the structural bias of the institution. The "Divide and Conquer" Strategy: By creating separate subcategories, the puppet masters try to split fanbases and artists against each other, forcing global acts to fight over crumbs in a walled garden while keeping the premier categories exclusive to the Western status quo. 3. They Didn't Expect Us to Flip the Table The Ultimate Miscalculation: The industry elites thought that by withholding validation, they could force BTS to play by their rules. They never expected BTS to confidently step back, and they certainly didn’t expect ARMY to immediately launch a B-side track like "Aliens" to #1 worldwide in a matter of hours. Exposing the Strings: By mobilizing entirely outside their system, we didn't just break chart records—we exposed the puppet strings. We proved that the executives hold zero leverage when the music and the fandom move with independent, decentralized power. They can keep pulling their corporate strings behind closed doors, but they cannot control a global movement that handles its own receipts.

who would’ve thought that everything i thought came with a “grammy win”, we are getting with bts rejecting the grammys: the respect from the public. the praise. news coverage. more fans. an overall powerful moment in history that will be remembered in bts legacy forever

@SleepDeez BTS shone that light. Cant be unseen now. And also makes all those happy to continuously win in main cateog for years while others were relegated, seem a bit grubby now. Shine of that award is gone now. No way back.

@SleepDeez Yes. I caught ur hints. I was flabbergasted as to why anyone would pay to stream grammys when theyre begging for views (otherwise they wouldnt need BTS so much). Its all doomed to fail cause theres no integrity in it.

@sleepdeez _I wonder if legitimizing this new category with BTS percieved approval, if they won_ could then be utilised to introduce americanised asian grammy awards.

Namjoon posted Marcel Duchamp's L.H.O.O.Q. Marcel with this art work questioned why society places certain artworks on a pedestal while dismissing others.

@SleepDeez @sleepdeez USING BTS name for a big corporate agenda. Grammy has been deteriorating in numbers snd attention. The streaming contracts dont make sense unless theres a long term plan.

@SleepDeez Like current latin ones. If they mirrored the quality of mama etc _ streamed and built over the next 10 years for monetization on disney etc.

Diego Bluff’s critique cuts straight through the Recording Academy's administrative smoke and mirrors to expose the sheer logical collapse of the new "Asian Pop" category. When a prominent corporate leader from outside the music industry can look at a major institution's framework and immediately identify its structural absurdity, it proves that the gatekeeping mechanics have become too obvious to ignore. Bluff’s breakdown brilliantly weaponizes basic musicology and geography to validate exactly why BTS was entirely right to reject the nomination. Dismantling the Arbitrary Boundaries The Geopolitical Blindspot: Bluff’s mention of Singapore and India is a devastating critique of the Academy's cultural illiteracy. By attempting to bundle the massive, entirely distinct sonic landscapes of K-pop, J-pop, C-pop, and South Asian music under a single geographical banner, the Grammys are treating the largest continent on earth as a monolithic novelty act. The Language Paradox: Pointing out the high volume of English lyrics in BTS’s catalog blows the Academy’s criteria wide open. If music is being classified by language, global chart-toppers like "Dynamite" or tracks from Arirang belong squarely in Mainstream Pop. By creating an "Asian Pop" bucket anyway, the Grammys are admitting that they aren't segregating the music by language they are segregating the artists by ethnicity. The Latin Grammy Double Standard: His comparison to Bad Bunny and Ricky Martin highlights a historical hypocrisy. The industry already built an entirely independent, prestigious entity—the Latin Grammys—to properly honor the immense depth and regional genres of Spanish-language music. Yet the domestic US Grammys routinely use the main "Latin" categories as a containment zone to prevent streaming giants like Bad Bunny from sweeping the general Big Four fields. Sonic Realism vs. Corporate Containment Bluff’s concluding remark that “the fields of Bad Bunny and Verdi Opera are different” hits on the fundamental rule of music criticism: music should be categorized by its sonic genre and artistic form, never by the passport or native language of the person making it. An opera is an opera whether it is sung in Italian or Korean; a pop song is a pop song whether it is produced in Los Angeles or Seoul. By drawing a fence around Asian creators, the Recording Academy is trying to hide behind a facade of progressive representation. In reality, they are running a classic protectionist racket to shield Western artists from being completely out-streamed and out-performed by global powerhouses. BTS did not misunderstand the assignment they understood it perfectly. They refused to validate a category that rewards diversity by practicing isolation. Bluff's intervention shows that the corporate world is openly noticing the Grammys' decline in credibility.

Koreli bir vatandaşın grammy ve BTS hakkında yazdıkları gündem olmuş, benim de okurken tüylerim diken diken oldu diye paylaşmak istedim: başlık: ülke toprağımız küçük olabilir, peki ya gökyüzümüz de mi küçük? “Kore büyük bir ülke değil, global müzik sektörünün merkezinde hiçbir zaman yer almadı. korece de, ingilizcenin aksine, her gidilen yerde konuşulan ve anlaşılan bir dil de değil. ama küçük bir toprak parçasında doğduk diye bakış açımızı küçük bir gökyüzüyle sınırlayacak değiliz. BTS, korece şarkılar söyleyerek Pasifik okyanusunu ve Atlas okyanusunu aştı. farklı dilleri konuşan insanlar onların şarkılarını hep bir ağızdan söyledi. kimileri yalnızlığına yoldaş buldu, kimileri kendini sevmeyi öğrendi, kimileri ise çaresizliğin ortasında yeniden yaşama tutunacak o gücü buldu. eğer grammy onlara bir ödül verirse bunu onlarla birlikte sevinçle kutlarız ama vermezseler de BTS'in yarattığı bu dünya küçülüp gitmeyecek. hiçbir unvan veya etiket, BTS'in müziğinin yankılandığı gökyüzünü daraltamaz. bir ödül, müzisyenin ellerindedir ancak bir şarkı ise insanın kalbindedir. bir ödül rafının sınırları vardır ancak bir şarkının uçabileceği gökyüzünün ise asla sınırları yoktur. bizim gökyüzümüz, Kore Yarımadasıyla sınırlı değil. Pasifik ve Atlas okyanusunu aşarak, ülkelerin ödül salonlarının ya da bölge ve dile göre ayrılmış sınırlarının ötesine geçiyor. ve işte o gökyüzü, tüm evrene ulaşıyor. BTS'in müziği de o evreni doldurmaya her zaman devam edecek.”

Park Sae-Jin's article in AJP is the best I've read so far. m.ajupress.com/view/202607300…

“IF THE BADDEST BITCH IS NOT IN THE COMPETITION, WHAT HAVE YOU WON?” Holy shit that’s the quote. We’ve been saying that in other ways, but I think hers is my favorite so far. 👏🏼👏🏼👏🏼

Yep! People really are getting it! 👌 Check out The Social's video! #TikTok tiktok.com/t/ZP8tcxQJk/

Superbly written article. ““BTS have spent the better part of 13 years dismantling the very walls that separate music by language, nationality, and geography. Their career has been built on proving that a song in Korean can make someone in Sao Paulo cry, someone in Mumbai