JohnWallStreet

For @MonsterEnergy, this deal is largely about demographic alignment and gaining exposure to its target audience across several strategically important markets. “The biggest piece here for [Monster] is that they're getting essentially the middle of the country, from a national deal standpoint, and key markets, like Texas. [The Lone Star State is, in] the CPG business, one of the two or three most important markets and the Big 12 has multiple schools across the state; they [host] a lot of their championship events there. The other piece about this [is Monster will] have independent school deals with everybody in the Big 12. And, given that their target demo is 18-to-34, there's probably very few deals out there that are in such a sweet spot as a college conference,” @NickKelly says to @HowieLongShort and the JohnWallStreet Advisory advisors. “It’s a smart move for Monster. It's an extremely competitive category. This is their core audience and the assets that they purchased should provide them a ton of value to engage on campus."

The Rizzler has arrived to throw his bullpen and says that Francisco Lindor has the most rizz in the Major Leagues 😤 @Fanatics | @FanaticsFest

The market for vintage Broncos and Land Rovers is booming, fueled by affluent young women willing to spend north of $100,000 for "junk on wheels" 🔗 on.wsj.com/3T6SN5p?mod=e2…

For @MonsterEnergy, this deal is largely about demographic alignment and gaining exposure to its target audience across several strategically important markets. “The biggest piece here for [Monster] is that they're getting essentially the middle of the country, from a national deal standpoint, and key markets, like Texas. [The Lone Star State is, in] the CPG business, one of the two or three most important markets and the Big 12 has multiple schools across the state; they [host] a lot of their championship events there. The other piece about this [is Monster will] have independent school deals with everybody in the Big 12. And, given that their target demo is 18-to-34, there's probably very few deals out there that are in such a sweet spot as a college conference,” @NickKelly says to @HowieLongShort and the JohnWallStreet Advisory advisors. “It’s a smart move for Monster. It's an extremely competitive category. This is their core audience and the assets that they purchased should provide them a ton of value to engage on campus."

Rutgers resides in one of the most valuable commercial corridors in the country. The challenge is to convert that geographic advantage into affinity and revenue. School leadership believes there is a blueprint to follow. “One of the better, if not one of the best, branding jobs in the last four or five years in college athletics has been @SMU identifying with its home, Dallas. A lot of folks didn't know where SMU was located. So, they put Dallas on their jerseys. New branding. New logos. New identity,” Luck said. “Rutgers has an opportunity very similar to that. New Jersey's got [nearly] 10 million people. Right across the Hudson River [is] New York City. Pennsylvania [is close to] the southern part of the state. [There is] an opportunity, very much like SMU had, to totally rebrand the university and make Rutgers the team for the tri-state area.” The expectation is if the school can more clearly establish itself as the state’s own, it can expand its commercial appeal beyond alumni. “It's [about] tapping into not only people, but corporate organizations and companies here, that may not be, ‘Rutgers people’ or ‘Rutgers-affiliated’ organizations as much as they are state of New Jersey companies, organizations, and people, and having [that demo] recognize and understand what it [would] mean to this state [should] Rutgers find [itself] as a really competitive, high-level athletics program,” @ZinnKeli tells @HowieLongShort.