Hype Collective

Stumbled across us? We are best on TikTok @hype_collective" target="_blank" rel="nofollow noopener">tiktok.com/@hype_collecti…

Some professional news 📢 @HypeCollective_ , the agency @SiLucey and I started in 2017, is being acquired.

Gen Z influencer agency Bulla Co acquires @HypeCollective_. 🤝 mobilemarketingreads.com/gen-z-influenc… #Influencer #InfluencerMarketing

The free workshop is next Wednesday @ 1pm. Lots more good stuff from @paulstollery in there. Sign up below: eventbrite.co.uk/e/search-optim…

Here's a sneak peak from next week's TikTok SEO webinar 👀 If your target audience is Gen Z, and you're in the fashion, entertainment, beauty or travel sectors, TikTok is already a critical channel for search and will only get more dominant in 2023.

@wadds Thanks for the share Wadds!

Google says TikTok [checks notes] is becoming a more popular search engine than Google. @HypeCollective_ has the deets for brands on how to get your content to rank on TikTok. Webinar 19 October, rollup, rollup... eventbrite.co.uk/e/search-optim…

Read all about that, and more, in The Escapism Issue: hypecollective.co.uk/news/research/…

💸 In search of lost good times: It's widely known that Gen Z drink less than their older counterparts. But that decline has likely slowed down, for now.

🚨 Introducing: The Escapism Issue 🚨 The last few years have been perpetual chaos. So we spoke to a number of thought leaders from across the youth marketing industry - as well as students themselves - to find out how this was impacting Gen Z. This is what we found:

Loved working with @VeeKativhu & @networkrail trying to dispel some myths about working in engineering. Check out the video: youtube.com/watch?app=desk…

'Grab any marketing professional and ask them what’s important when building a brand that resonates with young consumers, and more often than not they’ll tell you it’s absolutely *vital* that your brand has a social purpose. Well, that’s bullshit.' 🔗 hypecollective.co.uk/news/research/…

🚨 NEW CONTENT ALERT 🚨 Find out why UK students *don't* require every brand to have a social purpose and why they may be looking to be more selfish consumers as they navigate a post-COVID world. Article 🔗 in the next tweet!

And our Season 2 finale is here. I speak with Josh Akapo from @HypeCollective_ @archtypeUK about youth voice and culture apple.co/3zeNIss link.chtbl.com/hearitpodcast

I ask Josh about his research with @HypeCollective_ on LGBTQ+ students in early career phase, why they're over the rainbows and what employer brands need to be looking at to attract and retain LGBTQ+ talent link.chtbl.com/hearitpodcast

As restrictions lift, a post-COVID world looks a lot more real - but what does this mean for students on university campuses this autumn? 🤔 Join us for your free one-to-one session to unpack this topic. Book here: hypecollective.co.uk/news/research/…

🚨 New Research Alert 🚨 We're giving FREE one-to-one sessions for employer & consumer brands to find out: - students' expectations for on-campus life this autumn 💡 - what students want from the world of work 💼 - what a post-COVID campus looks like 🤔 🔗 in the next tweet!