JOSH ROYBAL

As a brand, it's easy to fall into the illusion that you’re just selling a product. In reality, they're all media companies. Just look at the ones crushing it. You’ll notice a difference in their approach. They create content people actually want to consume. 99% of brands just pump out ads and bombard buyers with discounts. These brands have a weekly/monthly content cadence. It mixes promotional, behind-the-scenes, educational content, entertainment, customer spotlight, etc. 80% of emails are pure value....while 20% of emails are direct sales. Giving value consistently builds a relationship with your list and sales become a natural byproduct.

@markdmei POPUps

The amount of money brands leave on the table with default Shopify pop-ups is fucking insane. Almost EVERY brand at $100K+/month is pulling 10-15% opt-in rates... Everyone else runs whatever came stock and watches their list barely grow. Yet, list growth is the single biggest lever in the whole email stack. If nobody opts in, the flows don't matter. So I saved every high-converting pop-up I've come across from brands doing $1M to $100M+ in revenue. It's now a free swipe file: • Real pop-ups from 7, 8, and 9-figure brands • What makes each one convert at 10-15% (broken down) • Quiz funnels that beat basic opt-in boxes • Exit-intent pop-ups that actually recover sales • Spin-to-win formats that don't feel gimmicky • Copy and design cues you can steal today Originally I built this for our account managers. I figured more brands should have it. Want it? • Like this post • Reply "POPUPS"

who's next?

@jadenvers Have you tried buildercuts? Their creators are 100% human.

Need high-quality UGC creators for a UGC deal with a supplement company! Potential for long-term retainer! Limited Availability #UGCCreator #UGC #PaidOpportunity

@LynetteMay_UGC I think that's awesome you're making good money. I think a lot of people are afraid that fiverr is too competitive. Amazing you did this in four months. I made a UGC platform called buildercuts, but maybe fiverr is too big.

You cannot tell me you can't make money on Fiverr. Big brands are always on Fiverr. Get on it!! Active Order: $910 Orders getting cleared: $1,387.00 #UGCcreator #ugccommunity #ugcopportunities

@nykoiboi If your site is decent, Buildercuts is the best way to start.

Looking for FITNESS UGC CREATORS 20 spots available

@eli_thepunisher I would avoid making all Chinese sound so innocent. This just happened yesterday in Thaliland, and he had a suicide bomber vest: x.com/KhaosodEnglish…

Abbiamo circa 290.000 cinesi in Italia, gli avete mai visti in piazza gridare e sfasciare vetrine? Avete mai avuto un problema con un cinese? Io solo una volta che mi aveva venduto una patacca troppo grossa. Il problema non è l'immigrazione ma l'immigrazione islamica.

@Romy_Holland FYI, Jakarta is the biggest cityin the world.

it’s actually crazy that tokyo is both the largest city in the world and is plainly the most civilized. there is no crime, it’s perfectly clean, transit is incredible, i’ve yet to see a single person doing anything remotely disorderly. most world class cities are western and it’s really cool to get a radically different aesthetic while still getting top tier amenities. i’m kind of obsessed with this place. hard to explain, but the feeling of being here is incredibly distinctive and kind of dreamlike.

@milesdeutscher Lame that the weekly limits are the same.

This is f*cking crazy... I don't think anyone is connecting the dots on what Elon is truly going for here. This HAS to be out of spite for Sam Altman. The biggest complaint about Claude for months has been poor usage limits. Now we're getting double the rate limits, removal of peak-hour limits, and better API limits for ALL Opus models. Just a few months ago, Elon called OpenAI "evil," and now he just removed the biggest bottleneck for OpenAI's #1 competitor. Huge win for all Claude users and Anthropic.

@eurofounder Well, they got the 50 co-founders right, but they f'd up the rest. Older founders statistically have a higher rate of success. You can look it up.

The most successful European startup journey: 1. Have an idea 2. Get six co-founders, ideally in their 50s 3. Spend four months to set up a legal entity 4. Apply to Y Combinator, get rejected 5. Write angry LinkedIn post about tech bro culture in the US 6. Raise €50k for 75% equity from top European VCs 8. Do external GDPR audit before users sign up 9. Co-founder leaves to do a second PhD 10. Apply for an EU grant 11. Move headquarters to Estonia for e-residency 12. Launch product, get four users 13. Pivot to sustainability consulting 14. Become the AI innovation advisor to EU Parliament Silicon Valley simply cannot comprehend what we are building here

@ydtank @anishmoonka South korea, 5 Italy all have close to the same declining birth rate as Japan.

@anishmoonka Japans not even having kids anymore, probably cause they have to sleep in the same bed with them till their teenagers.

A kid drew himself sleeping in bed between mom and dad and labeled it 'safe.' In Japan, this exact sleeping arrangement has a name. They call it 'the river.' Mother is one bank. Father is the other. The child between them is the water. Roughly 70% of Japanese mothers sleep this way with their kids, sometimes through the teenage years. The Western model of putting a kid alone in their own bedroom is barely 200 years old. For most of human history, in most cultures still alive today, kids slept beside their parents. James McKenna runs the Mother-Baby Behavioral Sleep Lab at Notre Dame. He spent decades watching what happens when parents and kids share a bed. The bodies sync up. Heart rates align with the parent's, breathing falls into the same rhythm, and by morning even sleep stages have started matching. The parent's body, in McKenna's words, acts as a kind of biological jumper cable for the child's. In 2013, researchers in the Netherlands tracked 193 babies through the first year of life. They measured cortisol, the brain's main stress hormone. Babies who had spent more weeks co-sleeping in the first six months produced less cortisol under stress at 12 months. Sleeping near a parent had rewired the kid's stress system to be calmer under pressure. Inside the kid's brain at night, the amygdala, the fear alarm, gets more sensitive as the body gets tired. Darkness makes it worse. A 2021 paper in PLoS One from Australian researchers showed that light directly suppresses amygdala activity. Lights off, alarm louder. The whole brain is wired to read 'alone in a dark room' as a threat. Now add a parent's body to that bed. The kid's nervous system reads warm body, breathing nearby, familiar smell. The threat alarm dials down. Two parents on either side dial it down twice. The drawing is the kid's brain calculating maximum safety: I am surrounded by the people who keep me alive, and nothing can reach me without going through them first. The arrangement in this drawing is what most of human history called 'sleeping.' Sleeping the kid alone in another room is a 200-year-old Western invention that we forgot was an invention. Every kid who has ever padded into your room at 3am and crawled into the middle of the bed is just trying to redraw the picture.

@anishmoonka @osamabinashraf Which is it? You both can't be right. Do they sleep in the same bed for 1 or 2 years, or 8 on average?

@osamabinashraf Around 60-70% bedsharing across Asia in early childhood, then the same-room transition you described, often through age 8 or beyond. The 'separate room from infancy' model is mostly a US, UK, and Northern Europe thing.

モンゴルの草原で遊牧民の少年に「暇なとき何してるの？」と聞いたら、「風の音を聞いてる」と言われた。「飽きない？」と聞き返したら、「風は毎日ちがうからね」と笑っていて、都会で毎日同じ音に囲まれてる自分が、急にとても退屈な世界にいる気がした。

The breast is not just feeding the baby. It is reading the baby. When a baby feeds at the breast, the same suckling action that draws milk out also pulls a small amount of the baby's saliva back into the nipple and into the milk ducts. Scientists call this "retrograde duct flow". This hypothesis was put forward by lactatiom biologists and they are gathering evidence through research - If the baby is sick, that backwashed saliva carries traces of the infecting pathogen into the mother's breast tissue. Her immune system detects it, identifies the threat, and begins manufacturing targeted antibodies. These then appear in the very next feed of milk delivered to the sick infant. Human studies have steadily supported this. Riskin et al. (2012), published in Pediatric Research, demonstrated that when nursing infants were ill, their mothers' milk showed a dramatic surge in white blood cells, particularly macrophages, along with raised levels of TNF-α, a key inflammatory signal. These levels fell back to normal once the baby recovered. Mothers of healthy babies showed no such changes. Hassiotou et al. (2013), in Clinical and Translational Immunology, confirmed that both maternal and infant infections trigger a rapid leukocyte response in breast milk. Then a landmark 2022 study in Nature provided the clearest mechanistic proof yet. It tracked a virus from an infected mouse pup's saliva, through the nipple, into the mother's milk ducts, and demonstrated a subsequent antibody surge in her milk. Taken together, the evidence describes a mother and infant in quiet, continuous biological dialogue through the breast. Illness whispered through saliva. Answered in medicine. Still remains a hypothesis but the evidence is piling up.

Try it out!

311 DAYS of waiting for my pension pot from @PhoenixGroupUK & @StandardLifeUK. A total disgrace. It is MY money—pay me what I am owed! 🛑💰 #PensionJustice #StandardLife #PhoenixGroup

「子供は教えたように育つのではなく、扱われたように育つ」 って最近タイムラインに流れてきた言葉がすごく心に残ってる。 ずっと心に留めておきたい。

If a pregnant woman is carrying a female fetus, she is literally carrying the eggs that could one day become her own grandchildren. The female fetus develops all her lifetime supply of eggs while still in the womb. So three generations coexist inside one body at that moment.

@ThrillaRilla369 So grateful my wife chose raising our son over a career. 🙏

It’s crazy how normal it’s become to drop your kids off at daycare five days a week for eight straight hours, just so you can head to a job that mostly covers the daycare bill, the car you need to get there, and the house you barely spend any time in. We’re trapped in this endless loop of working just to afford a life we hardly ever get to actually live.