Isa Muhammad

I enjoyed speaking with Grammy-award winner Devo Harris who shared his thoughts on AI, film, games and how @adventrhq is reshaping the interactive media landscape starting with the @LabRatFilm experience!

Five takeaways from Lagos Games Week 2025: Strong networking, weak panels, and 'one hit' debate returns The two-day event had no major announcements, but there were still plenty of talking points around the state of the African games industry pocketgamer.biz/five-takeaways…

Free Fire to introduce baby hippo Moo Deng as in-game collectible next month The move is a partnership with the Zoological Park Organisation of Thailand pocketgamer.biz/free-fire-to-i…

Africa's video games market projected to rise from $2.14 billion to $3.72 billion by 2029 Mobile penetration in Sub-Saharan Africa is set to reach 50% by 2030, with an expected 475 million connections by 2025 pocketgamer.biz/africas-video-…

Five takeaways from Gamathon 24: Africa's youthful game makers shine, big tech takes notice, but monetisation struggles persist The six day event highlighted the games industry in Africa through video game showcases and insightful panel sessions pocketgamer.biz/five-takeaways…

We're off to a strong start! Looking forward to the days ahead!

@WendiArtIT @africacomicade @enterafrica_org @enterafricanrb @EnterAfrica_NG @its_obel @PreMortemGames @UnrealEngine @DooshimaGames @AndrewKaggia Ha, amazing! I touched down earlier today as well, looking forward to catching up!

Join me on this epic journey!

James Earl Jones, the legendary actor who voiced ‘Darth Vader' and ‘Mufasa' has passed away at 93.

@WendiArtIT Ha! Amazing work. Cheers Wendy!

@IAmIsaMuhd @johnikpeme_ Thanks for reading, Isa! 😊 I also enjoyed your piece on Pocket Gamer while I was doing some research before the interview.

“When I joined the industry, I noticed that many game developers try to do everything—coding, animating, designing, and writing. But it’s impossible to excel in every aspect alone. No one can handle all those tasks and make each one great." - @johnikpeme_ premortem.games/2024/09/04/how…

#MENA market hits 7.9 billion downloads and $1.78 billion revenue in H1 2024 PUBG Mobile dominates games downloads and leads in revenue alongside Roblox and Subway Surfers pocketgamer.biz/mena-market-hi… via @pgbiz

“If Stellar Blade is an 8, this is a 10. And I think Stellar Blade is a phenomenal game.” Asmongold was blown away by Black Myth: Wukong and revealed why it deserves Game of the Year

Will they write an article about how the game just gained 2m players lol

I actually made a joke to myself that some outlet would write a clickbait article like this. But I didn't expect someone to write it. For reference, this happens with every game because people go to sleep, and then the numbers rise again in the morning. It's that simple.

@africacomicade This is not always the case as evident with games like Genshin Impact on mobile or the new Black Myth: Wukong which are deeply infused with Chinese culture and mythology but have become global hits. I think cultural representation and an engaging gameplay work hand-in-hand.

Fun games are > cultural representation in games What's your take on this? #thoughts #gamedevs #indiegames

@Aleksha_McLo Been on this one for a while now. About finishing Chapter 2

I don't normally make posts like this, and this will be a long one, but I would like to speak out in regard to what we've seen in the UK this week. In the past few days, the UK has seen a surge of right wing mobs taking to the streets across towns and cities, driven by misinformation, hatred and racism. The spark for the mobilization was a false claim that a Muslim refugee was behind a horrifying stabbing of young girls, despite official reports stating the murderer was a born in the UK and not a Muslim. This baseless rumor has been weaponized by the far right to further fuel anti-immigration sentiment and white supremacist ideology, resulting in violent riots that have specifically targeted ethnic minorities. While branded as protests against the killings, these riots are nothing more than a pretext for racially motivated violence. The videos that have come out over the past few days, including the one below, show lynch mobs attacking people of colour, businesses suspected of being owned by minorities being set on fire, and indiscriminate violence against many targets including a library and citizens advice bureau. The unrest is a stark reminder of the deep seated racism that persists in the West. As a British citizen who is non-white, I've experienced racism while growing up, but the past few days has been more intense than anything I have ever personally experienced before. My parents have of course told me of the harrowing experiences they've had with racism growing up, but I naively believed that the UK would never be "that bad" again. Unfortunately, these recent events show that I was wrong. I guess I should not be surprised. The UK's history is steeped in structural and individual racism, from the colonial era to the slave trade, through to the race riots of 1919 and up until today. The only reason there is an Asian and Black presence in the UK, accounting for just 13.3% of the population, is because of the direct result of colonialism and post-WW2 reconstruction efforts. We are only here because the British Empire was there, exploiting resources and labour. At the time, immigrants to the UK were often relegated to the worst jobs, underpaid, and faced systemic discrimination. The Race Relations Act of 1965 was a first step in addressing that, but there was immediate backlash from the white population. Political figures like Enoch Powell, with his infamous "Rivers of Blood" speech, fueled the flames of racial hatred. In a poll at the time, it was found that 75% agreed with Powell on stopping all non-white immigration and 60% agreed with deporting all non-white citizens. The 1970s and 80s were marked by racist attacks and the rise of fascist groups like the National Front, who terrorised South Asian and Black communities. The tragic deaths of Altab Ali (1978) and Stephen Lawrence (1993), to name a few, are grim reminders of how long these attacks went on for. Fast forward to today and we see a resurgence of racism and fascism, spurred on by politicians like Nigel Farage, with the intent of dividing the population. The resurgence has been driven by a multitude of factors. First, austerity measures imposed by the Tory government since 2010 have ravaged the working class, leading to rises in homelessness, food bank usage, the collapse of public services and a severe cost of living crisis. Brexit, which was pitched to voters as a way to reduce immigration, has instead lead to increased immigration due to worker shortages. Yet, rather than addressing the root causes of social instability, all political parties have scapegoated migrants and minorities, perpetuating the already existing cycle of blame and division. Media outlets and social media platforms also play a role, sensationalizing crimes involving ethnic minorities while ignoring lower crime rates among these groups and the structural biases that result in higher arrests and longer conviction rates. Social media allows information to spread rapidly, with corrections rarely seen. Far right influencers and political figures, backed by wealthy donors, exploit these platforms to sow division and hatred, distracting from the real issues of inequality and social justice. The governments response has also been inadequate. While condemning the rioters and increasing police powers, many politicians have failed to mention the underlying racism present in the country, the lies about immigrants, and the danger that ethnic minorities are currently facing. There is also a lot of "both sides" rhetoric aimed at deflecting away from the true culprits. At the end of the day, this is done because addressing the core issues would not allow the government to deflect blame away from themselves. To combat the rising tide of fascism, not just in the UK, decisive action must be taken by people of good conscious. Firstly, we need to build a robust anti-racist movement to ensure right wing mobs cannot flood the streets again. Secondly, legal action must be taken against those inciting violence and attacking minorities. Finally, we must push the government to implement policies that improve material conditions for all citizens, not just the richest 10%. Without these steps, I fear the situation will only deteriorate.

This is the first time in history that we feel so defeated, the country has always been bad but this is a new low. You do not understand how cooked we are until you go to the market, do you know how crazy it is that a single man or woman earning 200k monthly is struggling to feed and do basic stuff? Do you know how insane it is for a tuber of yam to be 8K? A paint of Garri for almost 3K? The highest denomination of the country’s currency cannot buy you a loaf of bread. You cannot buy ANY decent car below 5M and this is just to mention but a few. They are stealing our future from us before our very eyes and if we keep quiet this is going to be the end of us. Do you know how pathetic it sounds that a lot of people will never be able to afford a car or a house in their lifetime if this mess continues? #EndBadGovernanceInNigeria