Indian Broadcasting & Digital Foundation

A decisive stand from one of the strongest voices of India’s creative economy. Avinash Pandey, Secretary General & CEO, Indian Broadcasting & Digital Foundation: “India’s creative economy can embrace Generative AI through a consent-based, voluntary licensing framework. DPIIT should anchor policy on three essentials: Consent, Transparency, and Fair Compensation.” @panavi @kevinvaz @aravamudhan @MIB_India @GoI_MeitY @DPIITGoI #GenerativeAI #CreativeEconomy #IBDF

One of the most underrated yet powerful shifts in India’s media landscape is happening quietly: The rise of Free TV (DD FreeDish) is a key driver of news consumption. Here’s what the data shows: News viewership on Pay TV declined by -1.1% News viewership on Free TV grew by +3.9% Top 10 Hindi news channels successfully offset Pay TV losses through FreeDish expansion This is not just a distribution shift. It’s a fundamental change in audience access and behavior. What’s driving this? 📌 Increased price sensitivity in households 📌 Expansion of FreeDish into deeper rural and semi-urban markets 📌 Growing demand for free, accessible, always-on news Even though Pay TV remains the mainstream platform, viewership is increasingly consolidating within the Free TV ecosystem. This has massive implications: For broadcasters: → FreeDish is no longer optional-it’s strategic For advertisers: → Free TV offers scale + reach at unmatched cost efficiency For the industry: → The future of news is not just premium-it’s inclusive and mass-driven In India, growth will come from access, not just exclusivity. #FreeDish #MediaDistribution #BroadcastStrategy #IndiaM&E #Television

Despite short-term headwinds, India’s media and entertainment sector is projected to outpace global growth by 2029, powered by digital adoption, demographics, and content innovation. #ibdf #MediaGrowth #IndiaRising @panavi

The 2026 Union Budget’s focus on AVGC skills strengthens India’s creative talent pipeline - supporting animation, VFX, gaming, and future-ready media jobs. #CreativeEconomy #MediaSkills @panavi #ibdf

AI is reshaping how audiences discover and engage with content, driving personalization, smarter recommendations, and more efficient content delivery across platforms. #AIinMedia #DigitalInnovation #ibdf @panavi

Regulatory clarity is vital for industry stability. Ongoing discussions around OTT governance and TV advertising caps highlight the need for balanced policies that protect both consumers and broadcaster economics. #MediaPolicy #DigitalRegulation @panavi

Over 50 TV channels have surrendered licences in recent years, signalling structural shifts as audience behaviour and monetisation models evolve toward digital consumption. @panavi #DigitalFirst #IBDF

Linear television remains crucial-India is expected to become the 4th largest TV advertising market by 2026, even as audiences increasingly consume content on connected and digital screens. #Broadcasting #TVTrends @panavi

India’s OTT landscape is scaling fast. Digital video revenues are projected to double by 2028, while digital advertising spend has crossed ₹80,000+ crore, driven by data-led and performance marketing. @panavi #DigitalMedia #OTTIndia #AdTrends

From television to OTT, from regulation to innovation—IBDF continues to evolve with the industry it represents, ensuring relevance in a rapidly changing media landscape. #FutureOfMedia #DigitalIndia #IBDF @panavi

Indian broadcasters are globally admired for innovation, scale, and social responsibility, setting benchmarks in content, reach, and industry-led governance. #GlobalMedia #IndianBroadcasting #SoftPower @panavi

Collaboration is the backbone of a resilient media ecosystem. IBDF brings broadcasters together through committees and forums to drive collective solutions to shared industry challenges. #IndustryCollaboration #MediaEcosystem #IBDF @panavi

Evidence-based advocacy matters. IBDF works closely with policymakers to shape balanced fiscal and regulatory frameworks that enable sustainable growth while preserving industry viability. #PolicyAdvocacy #MediaPolicy #IndiaGrowth @panavi

IBDF members account for ~95% of industry revenues, supporting millions of jobs across broadcasting, digital media, production, and allied creative sectors. Media is a key pillar of India’s creative economy. @panavi #MediaEconomy #Employment #CreativeIndustry

Protecting creative freedom while respecting viewer sensitivities is a shared responsibility. IBDF remains committed to fair, independent, and effective grievance redressal mechanisms across media platforms. #ViewerTrust #ResponsibleContent #MediaEthics @panavi

Strong industries thrive on responsible self-regulation. Through BCCC and DMCRC, IBDF reinforces transparency, accountability, and viewer trust across television and digital platforms. #SelfRegulation #ContentResponsibility #BCCC #DMCRC

With the launch of IDMIF, IBDF is proactively engaging stakeholders to build policy certainty for OTT platforms critical for innovation, sustainable growth, and India’s global digital competitiveness. #OTTPolicy #DigitalMedia #IDMIF @panavi

Eid Mubarak! On behalf of IBDF, we extend our heartfelt wishes for peace, progress, and prosperity. May this festive spirit encourage meaningful connections and continued growth across the media and entertainment ecosystem.

On this auspicious occasion of Gudi Padwa, IBDF wishes you growth, innovation, and continued success. Here’s to building a stronger future together. A new year. A renewed vision. A stronger tomorrow. #IBDF #GudiPadwa2026 #NewYearNewGoals #BroadcastingFuture

In moments of rapid change, industries are often judged not by how fast they grow, but by how Responsibly, they evolve. India’s media landscape is changing at an unprecedented pace. Television continues to reach millions daily, while OTT platforms redefine how stories are discovered, consumed, and discussed. With this scale comes a fundamental question: How do we protect creative freedom while respecting viewer trust? IBDF’s answer has always been clear Strong industries thrive on responsible self-regulation. Through the Broadcasting Content Complaints Council (BCCC) and the Digital Media Content Regulatory Council (DMCRC), the industry has demonstrated that accountability does not require over-regulation-it requires independence, transparency, and due process. These mechanisms ensure: • Fair grievance redressal • Clear content standards • Creative independence • Viewer-first accountability At a time when content conversations are increasingly polarized, self-regulation offers balance-protecting expression while upholding public interest. As digital platforms grow and content boundaries blur, IBDF remains committed to strengthening These frameworks ensure that India’s media ecosystem grows with trust at its core. Because trust, once lost, is far harder to rebuild than any platform. @panavi #SelfRegulation #ViewerTrust #MediaEthics #BCCC #DMCRC

For over two decades, Indian broadcasters have powered trust, scale, and innovation. Representing nearly 90% of India’s TV viewership, IBDF continues to strengthen a future-ready broadcasting ecosystem. @panavi #IndianBroadcasting #MediaLeadership #IBDF