ICA - Institute of Canadian Agencies

👋 We’re moving on from @X. To put it simply, we need to refocus our efforts on the channels that best represent our goals and values. Follow us on @LinkedIn for the latest #ICA news and updates: linkedin.com/company/instit…

Start writing clearly & concisely - Better Business Writing workshop - eepurl.com/ghhj9f

📣📣📣Our next deadline is March 24th! Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada. Learn more theica.ca/effie-canada-2… #marketingeffectiveness #effiecanada

Tomorrow is the final day for the 3rd Effie Canada Deadline. Get inspired by hearing how @RicolaCA and @fusecreate came up with their Effie Gold winning campaign 'Everyday Voice'. vimeo.com/762516850 #marketingeffectiveness #effiecanada #effieawards #effie

Not us moving up 75 spots on the @ICACanada Creative Power List 👀 Congrats to all our fellow agencies for their incredible work!

After March 10th, the fee to enter the 2023 Effie Canada awards increases. Enter today!!! Find out how @AcericoleQc and @rethinkideas achieved award winning results for their case 'Good in Literally Everything' vimeo.com/763477541 #marketingeffectiveness #effiecanada

This week @blairenns and @power_lp talk with @leorayman about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. 20percent.com/podcast/can-ag… #consulting #agency #marketing #procurement

Four more days until the 3rd Effie Canada deadline! Draw some inspiration for your entry by watching an interview of @CampbellCanada and @zulualphakilo about their gold winning campaign 'Feeding Imagination'. vimeo.com/763479317 #marketingeffectiveness #effiecanada

.@ICACanada launches Creative Power List 2023 showcasing leading Canadian agencies. hubs.la/Q01F1Rn_0

Proud to see two of our #indieagencies on the @ICACanada 2023Creative Power List! Congrats @lg2_agency and @fusecreate! theica.ca/creative-power…

The only Canadian agency list that matters, the Creative Power List 2023. Created by agencies, @GrantThorntonCA and @ICACanada - Institute of Canadian Agencies theica.ca/creative-power… #canada #creative #power

📣📣📣Our next deadline is March 10th! Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada. Learn more here: theica.ca/effie-canada-2… #marketingeffectiveness #effiecanada #effieawards #effie #canadasworkonaglobalstage

This week @blairenns and @power_lp spoke with Jillian Gibbs of Advertising Production Resources (aka APR Consulting) about the #clientbillofrights and where agencies need to work on upskilling their people...and why. The why is good...really, really good. 20percent.com/podcast/the-cl…

Really frank conversation with @TomLewis_CPI on the state of the agency business. After we wrapped, the conversation got even MORE frank. So @power_lp and I asked Tom if we could keep that part and he agreed. Listen to the end. Teaser in the cold open. 20percent.com/podcast/agency…

Mark your calendars for next Friday, February 24th! The second #EffieCanada2023 deadline. For more information on Effie Canada, visit theica.ca/effie #Effie #EffieCanada #EffieCanada2023

📆 Mark your calendars for next Friday, February 10th! The countdown to the first #EffieCanada2023 deadline begins. For more information on Effie Canada, visit theica.ca/effie #Effie #EffieCanada #EffieCanada2023

Calling all ICA members to join us for a virtual webinar with @KnowsJack, CEO & Founder of @AgencyAgile Tuesday, March 7, 2023. Learn how to boost Advertising/Marketing/Digital agency performance and improve clients' success. theica.ca/scope-who-owns…

Labour shortage coupled with a market still reeling from the pandemic have given applicants heightened negotiating powers. Catherine Jolicoeur-Giunta at @cossette asks how can we navigate this issue and stand out from our competitors as a top employer? globelink.ca/labour-shortag…

Calling those responsible for pricing or managing clients at their agency. 📢 The ICA is holding a session where @TimWilliamsICG of @IgnitionGroup will show you how to replace your current cost-driven compensation approach with an actual revenue model. theica.ca/how-to-build-a…

@KnowsJack talks about chaos in this week's episode of the 20% Podcast. Is it a bad thing that Agencies are the MOST chaotic places? You'll have to listen to find out! 20percent.com/podcast/the-ch… @AgencyAgile @blairenns #20percent #20percentpodcast