Impact Magazine

Flipkart launches Ugadi campaign around ‘Ugadi vs Yugadi’ debate. Read more: impactonnet.com/more-from-impa… #Flipkart #Ugadi #Yugadi #UgadiVsYugadi #FestivalMarketing #RegionalMarketing #22feet

Godrej Enterprises Group partners with ‘Dhurandhar: The Revenge’ for home lockers campaign. Read the full story: impactonnet.com/more-from-impa… #GodrejEnterprisesGroup #DhurandharTheRevenge #RanveerSingh #BrandCollaboration #HomeSecurity

Can Omnicom Group navigate client conflicts and still scale in India post consolidation? Tony Harradine, CEO, APAC, Omnicom Media talks about competition, client sensitivities, and why talent will define the race against WPP, in a conversation with Neeta Nair. #OmnicomGroup

Think9 strengthens its digital play with the acquisition of Whoppl, launching Nova9 to drive culture-led, real-time brand building. Read more on - impactonnet.com/more-from-impa… #Think9 #Whoppl #Nova9 #AgencyNews #DigitalMarketing #BrandStrategy

Recognising the minds behind bold moves Laqshya Pitch Best CMO Awards 2026 celebrates marketing leaders redefining growth and strategy. #LaqshyaPitchCMOAwards #BestCMO2026 #MarketingLeadership #CMOExcellence #MarketingInnovation

As sports marketing evolves, agencies are going niche launching verticals to tap into changing fan behaviour and platform-first consumption. Read more on - impactonnet.com/spotlight/spor… #SportsMarketing #MediaTrends #FanEngagement #SportsBusiness #AgencyLife #MarketingStrategy

Can India finally measure TV and digital as one? Experts break down what BARC - Nielsen ONE Ads could mean for advertisers and broadcasters. Read more on - impactonnet.com/talking-point/… #BARC #NielsenONEAds #MediaMeasurement #DigitalVsTV #MarketingAnalytics #IMPACTStories

What happens when the brand ambassador is the CEO? More credibility or just a new format of influence? Watch the video to know more. #Marketing #Advertising #BrandBuilding #FounderLed #Leadership #Authenticity #BrandStrategy #Trends

Traya Health sharpens its “roots-first” strategy, doubling down on regional markets and offline centres as Co-founder Saloni Anand maps out a 17% growth trajectory in conversation with IMPACT. Read more on - impactonnet.com/interview/root… #TrayaHealth #SaloniAnand #GrowthStrategy

IMPACT spotlights the week’s most creative campaigns, curating standout ads that pushed the boundaries of storytelling and brand communication. Read more on - impactonnet.com/creative-zone/… #AdsInFocus #CreativeCampaigns #AdOfTheWeek #MarketingCreativity #BrandStorytelling

@Crocs has named KL Rahul as its global ambassador, unveiling the ‘Play Hard. Rest Easy.’ campaign with an exclusive screening in Mumbai. Read more on - impactonnet.com/more-from-impa… #Crocs #KLRahul #BrandAmbassador #CampaignLaunch

In the Omnicom- IPG merger, how much room does India get to play by its own rules? Tony Harradine, CEO, APAC, Omnicom Media speaks with Neeta Nair, Editor, IMPACT Magazine. Watch full interview - youtube.com/watch?v=6aGNhE… @OmnicomMediaGrp By @neetanairhere #OmnicomIPGMerger

At the PITCH CMO Summit, marketing leaders explored how brands can navigate an AI-driven landscape while preserving the human insight, creativity, and empathy that make marketing truly impactful. #PitchCMOSummit #AIInMarketing #MarketingLeadership #BrandStrategy

Anita Kotwani has joined Zoo Media as Senior Partner, Growth, bringing her extensive experience from WPP and dentsu to drive strategic expansion and integration across the independent network. Read more on - impactonnet.com/more-from-impa… #AnitaKotwani #ZooMedia #LeadershipMove

Aman Gottumukkala joins xAI, marking a notable move as the Indian-origin founder gears up to build next-gen AI systems focused on automating software development. Read more on - impactonnet.com/more-from-impa… #AI #xAI #ElonMusk #TechNews #StartupIndia #ArtificialIntelligence

Flip through IMPACT Magazine before getting your hard copies of the week! #BottledWater #AdEx #FMCG #ThisWeekInMarketing #Traya #SportsVertical #ConsumerTrends #IMPACTMagazine

With the IPL season about to begin, here’s a throwback to the ad that had all of us singing “Jumping Japang Jumpak Jumpak” at the top of our lungs. @farahkhankunder @IPL #IPL #IndianPremierLeague #IPL2026 #ThrowbackVibes #AdFilms #BrandRecall #MemoryLane

On the occasion of Women’s Day, Joy Personal Care shared a candid behind-the-scenes moment from its Lemon Face Wash campaign featuring brand ambassador Shah Rukh Khan and CMO Poulomi Roy. #WomensDay #JoyPersonalCare #ShahRukhKhan #SRK #BrandCampaign #BehindTheScenes

Competition is heating up in the ₹30,000 crore bottled water market, with legacy brands strengthening communication strategies while new entrants push premium storytelling. Read more on - impactonnet.com/cover-story/no… #BottledWater #AdEx #FMCG #MarketingIndia

Duolingo takes grammar patrol to the streets, teaming up with InstaPrint to correct everyday signboard slip-ups in real time. Read more on - impactonnet.com/more-from-impa… #Duolingo #Duo #InstaPrint #StreetMarketing #OOHAdvertising #BrandActivation