IPR in China

🚀From Tianzhou 1 to Tianzhou 10, China's space exploration continues to reach new heights! In ten missions over nine years, the Tianzhou cargo spaceships carried daily necessities, experimental supplies and humanity's hopes and dreams across the vastness of space, making faster, more precise and more capable deliveries in support of the @CNSpaceStation.

Seiji Harada, Director of Intellectual Property Center at @panasonic Operational Excellence China & Northeast Asia Company, said China's continuous efforts to improve IP protection reflect strong strategic foresight. He noted that the country's steadily maturing IP system has given Panasonic greater confidence to expand R&D investment and deepen long-term cooperation in China. Read more in our special coverage. brnw.ch/21x21T8

At the 2026 High-level Forum on China's IP Protection, Brian Fogarty, Vice President of Global IP and Global Litigation at Nike, shared his views on the role of intellectual property in driving innovation and supporting the sports industry. He noted that Nike has benefited from China's increasingly comprehensive IP protection framework, strengthened by continuous legal improvements and a more responsive business environment for foreign enterprises. Watch the video to learn more.

Robin Smith, Vice-President and General Counsel of China and Asia Pacific at the @LEGO_Group, said China's innovation environment has become even more attractive with a more mature and effective IP protection system. She noted that stronger protection increases confidence to innovate, localize and invest for the long term in China. Read the full perspectives in our special feature. brnw.ch/21x21T8

Jason Wu, Vice-President and General Manager of China at InterDigital, said China's continuous focus on IP protection helps foster a highly attractive innovation environment for foreign enterprises. He noted that a transparent and fair framework lays a solid foundation for multinational technology companies to deepen cooperation with local partners and succeed in China. Further insights are available in the special report. brnw.ch/21x21T8

Brendan Mosher, International Vice-President and General Manager of Corning Display Technologies at @Corning, said China's stronger IP protection, particularly in emerging sectors, has enhanced the attractiveness of its innovation environment. He added that robust IP systems provide the confidence to introduce advanced technologies, deepen local cooperation and support high-quality development. Explore the full interview in the special coverage. brnw.ch/21x21T8

At the 2026 High-level Forum on China's IP Protection, Hideki Ozawa, Executive Vice-President of Canon and Chairman and CEO of @Canon (China), said China's continuous efforts to strengthen IP protection have created a stable and predictable environment for innovation. He noted that stronger IP protection, together with China's market scale and talent strengths, is enhancing the country's appeal as an innovation destination for foreign enterprises. Read more in the special report. brnw.ch/21x21T8

Start of Summer · Hulun Buir: Summer sighs across the steppe, the prairie flourishes. #24SolarTerms #ACityforEachSolarTerm

Happy May Day!💐 On International Workers' Day, recognition is given to workers across all sectors, including those driving innovation and intellectual property.

During China National IP Publicity Week 2026, global innovators brought fresh ideas and insights on strengthening IP protection in emerging fields. As new technologies shape the future, protecting innovation means powering progress. Let's hear what they want to say!

THANK YOU 🙌 to everyone who joined us for #WorldIPDay! This year, we celebrate the innovators, creators and entrepreneurs powering the world of sports – and the role of IP in making it all possible. We’re not done yet! Follow us for more on IP and sports throughout the year.

【 A High-level IP Event · See You Next Year】 The 2026 High-level Forum on China's IP Protection was held in Beijing yesterday. Under the theme "Emerging Fields in Focus, IP in Action for Growth", the forum focused on how IP protection empowers emerging fields, as well as the development of intangible cultural heritage (ICH) and the sports industry. High-level insights. In-depth dialogue. Diverse activities. Engaging experiences. Next year Welcome to join us!

Shanghai is accelerating its rise as a global IP hub—stronger protection, stronger innovation. 📈

Paid a premium for Tuscan wine or Pu'er tea—only to discover they are not what they claim to be? Here’s a simple trick to instantly identify authentic geographical indication (GI) products—even beginners can master it. Watch the video and learn in 1 minute how the China-EU "GI" system works. Never overpay again when buying tea or wine.

Lights, camera, action! 🎬✨ Creators from 43 countries joined this year’s #WorldIPDay Youth Video Competition, sharing their takes on how IP rights support innovation and creativity in sports on and off the field. Meet the winners ⤵️ and watch their videos: wipo.int/video-prize

As humanity steps into a future driven by imagination, intellectual property (IP) stands as a resilient shield, protecting every spark of fresh inspiration and every new invention. China National IP Publicity Week 2026, themed "Strengthen IP Protection in Emerging Fields – Expedite New Quality Productive Forces Growth," turns its gaze toward cutting-edge frontiers, including the low-altitude economy, quantum technology, and embodied AI. From protecting inventions and creations to promoting industrial innovation, from inspiring cultural and creative business to empowering brand building, IP not only charts the path of innovation across these domains but also serves as a powerful engine of new quality productive forces. A new future is on the horizon. Are you ready to shape it?

Intellectual property empowers brand building by enhancing brand value, strengthening market recognition, and supporting long-term competitiveness.

Happy China Space Day!🎂 Follow Yutu, the legendary Moon Rabbit, on its adventure through China's space journey — from the Dongfanghong 1 to the Shenzhou V, and from @CNSpaceStation to Chang'e 6. A total of 70 years of magnificent exploration — and the best is yet to come. See you on the Moon!

Who owns AI-generated inventions—the AI system itself or its human creator? As AI technology continues to advance at an accelerating pace, legal frameworks are being tested by fundamental questions of inventorship and ownership. Striking a balance between incentivizing AI-driven innovation and protecting existing legal frameworks remains a complex and evolving task. There will be challenges ahead, but let's find a way to work together to ensure that the advancement of AI technology is for the benefit of all humankind.

World Intellectual Property Day is in just 3 days ⏳ Join us in celebrating the creators, innovators and entrepreneurs who are shaping the world of sports. #WorldIPDay