Iain G. Scott

The clever guys at O2 business have allowed a fraudster to set up a phone account in my name! And now after having reported it months ago, have still done nothing. Experian credit report affected and still no response. Thanks @o2businessuk wishing you’d heard of KYC

Are you ready for GA4? Here's a helpful reminder from @CharlieFromBase about where to find everything you need for the switchover: basecreative.co.uk/opinion/web-pe…

@FilipJanczak_CM Haha! Love this!

It was great to have @IainGScott as moderator at #paidsocialshow had to take a selfie to mark another great event.

So @IainGScott has been told he needs to stand closer to speakers as it looks good in photos... I am sure we agree right? 😁😁😁 @brightonseo #paidsocialshow

@Izzy_CM @FilipJanczak_CM @brightonseo 💯

We’re having the best time so far! Here are the #PaidSocialShow speakers from session 1. Abi (@overdrivedigit), Cat (@Battersea_) and Amy (@impressiontalk) Oh and @IainGScott, of course! #BrightonSEO @paidsocialshow

We’re here all day, hanging out with @IainGScott and the @paidsocialshow speakers! Come and say hey! 👋 #BrightonSEO #PaidSocialShow

The team have arrived at #BrightonSEO for the next three days! Kicking things off, you can find @IainGScott on the (very sunny - which is a good thing!) Paid Social Show stage @beccasocial & @CharlieFromBase will be grabbing as many insights as they can today from the show!

It's @IainGScott from @basecreative

Next week the Base Creative team is going back to #BrightonSEO! @AnnaAppenzeller will be hosting Syndicate 3&4 all day on Friday 20/4 (SEO& Society, Tech SEO, and International SEO)! @IainGScott will be back hosting the #PaidSocialShow on 19/4! See you there @brightonseo!

What's your view? How can businesses effectively use short form videos in their digital marketing strategy?

5. Metrics: Most platforms allow you to track metrics on the engagement with your short form video, like view, watch time, click through rate, and audience demographics, which allow you to optimise your content and strategy.

Short form video - make it your go-to for 2023. This type of video content has become increasingly popular in digital marketing, and for good reason. Here are 5 reasons why it's a must-have in your strategy (a thread): #digitalmarketing #shortformvideo

Guide: basecreative.co.uk/opinion/guides…

Proper formatting is crucial in ensuring that your content is displayed at its best on social media platforms. To help you out, we've compiled a comprehensive guide on image and video sizes for the most popular social media networks. Link in the comments! #imageguide

What are your predictions for digital marketing in 2023?

🔊 The use of voice assistants and smart devices will also become more prevalent in digital marketing. Businesses will need to optimise their marketing efforts for these platforms to reach consumers on a variety of devices.

As we enter the year 2023, it's clear that digital marketing will continue to be a driving force in the world of business. Here are some predictions for the coming year (a thread):