exceptional™

We specialise in search engine visibility, social media engagement, and websites & performance with clients across the UK, Europe and beyond 🚀 Here's a collection of our latest research & insights gathered from the team! 🧵

Twitter's stuck in a vicious cycle. Ad revenue falls. New features are introduced. Those features alienate users and cause technical problems… Twitter loses more ad revenue. It's time for B2Bs to cancel their Twitter Ads. @beccasocial explains why: tinyurl.com/4m2ckuxv

Have you heard all the hype about #Threads? We've been talking about it and before you drop everything you need to consider the three As. Analytics Accessibility Ads Here's @beccasocial with everything you need to know 🤓

Are you ready for GA4? Here's a helpful reminder from @CharlieFromBase about where to find everything you need for the switchover: basecreative.co.uk/opinion/web-pe…

There's just over one week left to migrate from #UA to #GA4! That's why we've put all of our GA4 guides, FAQs and more in one place: basecreative.co.uk/opinion/web-pe…

Ever had Facebook Ad taken down and don't know why? Some sectors are more vulnerable than others. @beccasocial explains how energy companies and other businesses that deal with "social issues" can avoid having their ads removed. basecreative.co.uk/opinion/social…

You need to tell stories to sell your business. Whether you're in finance, biotech, energy... you all have stories to tell. In his latest article, @CharlieFromBase breaks down how you can find your sector's stories and start telling them today basecreative.co.uk/opinion/high-p…

Discover the true potential of AI in #GA4 Gain valuable insights into your audience and optimise your marketing efforts with data-driven decision-making. Say goodbye to guesswork and join us in exploring everything you need to know about #AI in GA4. basecreative.co.uk/opinion/web-pe…

On July 1, Universal Analytics will stop processing data. UA will be permanently replaced by Google’s new reporting platform, Google Analytics 4. Look no further than our GA4 hub, we're happy to take the hassle away from your transition. Go, go, go! ⬇️ basecreative.co.uk/opinion/web-pe…

How to use (& not to use) Google Ads’ generative AI Learn the best practices and pitfalls to avoid. Our guide covers everything you need to know, from harnessing AI's potential to optimising ad performance. Find out more ➡️ basecreative.co.uk/opinion/seo/ho… #GoogleAds #AI

Last week @IainGScott and @CopywriterAbby took off to @SouthendAirport to celebrate one of the newest additions to their route list – Amsterdam 🛫 That's not the only destination though, you can see more on their shiny new website: southendairport.com/flights/destin… 📸 Graham Cann

You have just 44 days left before the big switch from #UA to #GA4. That's why we compiled all of our #GA4Migration information in one place, including guides, FAQs and deep-dives into specific features like cookie-less tracking, API quotas and AI. basecreative.co.uk/opinion/web-pe…

This #MentalHealthAwarenessWeek, we are thrilled to have launched the redesigned befrienders.org as part of our 10+ year partnership with Befrienders Worldwide. Find out more about the project: basecreative.co.uk/opinion/web-pe…

The deadline to switch over to GA4 is coming up fast. If you're going to hit the ground running, you need to know how GA4 uses AI. @AnnaAppenzeller is here to break it all down. basecreative.co.uk/opinion/web-pe… #GA4 #GoogleAnalytics4 #Google #Analytics #AI #ArtificialIntelligence

We asked the speakers at the Paid Social Show at @brightonseo which platform they could do without! A big thank you to all of the speakers for taking part in the vid! Can't wait to hear your responses! 😄 #PaidSocialShow #BrightonSEO

At the #PaidSocialShow during #BrightonSEO earlier this week, we asked speakers about their favourite social media platform. Can you guess which one was the most popular? Hint - I don’t think it’s this platform! 😜

In awe of @kkdempsey’s talk right now on the #PaidSocialShow stage So many good ideas - especially for mid funnel campaigns and how to get round a lack of data! Ps I loved your elephant slide 🐘 #BrightonSEO

So @IainGScott has been told he needs to stand closer to speakers as it looks good in photos... I am sure we agree right? 😁😁😁 @brightonseo #paidsocialshow

Who’s enjoying the talks this afternoon? Here’s a snap from session 2, session 3 photo on its way shortly! Say hi to John Clark from Genie Goals, @AzaharaC and @FilipJanczak_CM #BrightonSEO #PaidSocialShow

@simonlesser @brightonseo #BrightonSEO 🚀 has great professionals who are already ranked among the top of our top12 🥇

Any talk mentioning the Sims is a winner for me Tell me more! #BrightonSEO #PaidSocialShow