Inc42

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Will Zivame's next bet of expanding to Tier 2 & 3 cities actually work out? 👉Swipe through to find out how they changed the game of lingerie as a category in 2011. And whether they can do it again.👇 Full breakdown: 4-2.co/zivame #Zivame #IndianRetail #WomenInBusiness #Tier2 #Tier3 #RetailDisruption #D2C #LingerieMarket #StartupIndia #OmnichannelRetail #Inc42 A Thread 🧵(1/8)

From makhana for vrat to booking a pandit online India's religious economy now runs on startups. 🪔 Whether it's AstroTalk predicting your stars, Phool turning temple flowers into incense, or Blinkit delivering puja essentials in 10 minutes there's a startup powering every corner of India's spiritual economy. And with Navratri, Eid and Gudi Padwa all around the corner, the opportunity has never been bigger. Which of these startups have you used? 👇 @HappiloIndia @instamart_it @letsblinkit @AstrotalkApp @AppsForBharat @ZeptoNow #Inc42 #StartupIndia #ReligiousEconomy #SpiritualEconomy #Navratri #GudiPadwa #Eid

Troubled EV major Ola Electric’s board has proposed yet another change to the utilisation of its ₹5,500 Cr IPO proceeds. The board has approved reallocating ₹575 Cr from its research and product development budget to other objectives.👇 While ₹100 Cr will go towards organic growth initiatives, ₹475 Cr is proposed to be reallocated to repay or prepay debt.The move will reduce the total allocation for research and product development from ₹1,505 Cr to ₹930 Cr. The funds set aside for debt repayment will increase from ₹395 Cr to ₹870 Cr.This marks the second major revision in the use of IPO proceeds in under a year. In August 2025, the company already trimmed its R&D outlay and introduced a debt repayment component, while significantly increasing allocation towards organic growth. 🔗 Read the full article here: 4-2.co/4lEAiQa #Inc42 #news #OlaElectric #ElectricVehicles #IPO

Healthtech startup @mavehealth has raised $2.1 Mn (₹18 Cr) in a seed funding round led by Blume Ventures, with participation from All In Capital, Inuka Capital, Stanford Angels, among others.👇 Founded in 2023 by Dhawal Jain, Jai Sharma, and Aman Kumar, Mave Health develops non-invasive wearable headsets designed to improve focus, mood, and stress regulation by delivering low-intensity electrical signals to the brain using transcranial direct current stimulation (tDCS). The startup intends to use the fresh capital to launch its wearable headset in the US and India as well as expanding its manufacturing capabilities. Currently operating in beta, Mave Health claims to have onboarded over 500 users after its public release last month. The device is currently available for pre-order in both markets, with shipping set to begin next month. 🔗 Read the full article here: 4-2.co/3PsEkio #Inc42 #news #Healthtech #Startupfundings #MentalHealth

India’s ecommerce market is projected to reach $400 Bn by 2030, with Tier II and III cities driving the next wave of growth. @ShiprocketIndia is building the infrastructure that powers this shift. Read more inc42.com/startups/how-s…

Why do promising fintechs stall? It’s rarely about the product—it’s about compliance, distribution and infrastructure. @PayUindiaCare is decoding the scaling secret for early-stage founders through an ecosystem-first approach. Read more inc42.com/buzz/payus-inf…

Marketing without speed is just spending. 💸 Libas's Founder & CEO Sidhant Keshwani swears by one rule: move fast or move on! "Within two, three, four days of executing that particular marketing plan, we really decide whether to cut down or scale up." Influencer, affiliate, partner marketing, Libas tests it all. But what built India's leading ethnic D2C brand is knowing when to kill and when to scale 📹Watch the full video to gain deep insights! #Inc42 #reels #fyp #video #fashion #D2C #retail

Electric bus manufacturer PMI Electro Mobility, along with its electric bus platform Allfleet, has signed a definitive agreement with private equity (PE) giant KKR for an investment commitment of up to $310 Mn under its sustainability-focused strategy, KKR Global Climate Transition (GCT).👇 “This investment by KKR marks a defining milestone in our journey and is a powerful endorsement of the integrated electric mobility platform we have built at Allfleet. PMI Electro’s vision is to create a scalable, reliable, and future-ready ecosystem that can transform public transport in India,” PMI Electro’s CEO Aanchal Jain said. Founded in 2017, PMI Electro Mobility offers an electric bus portfolio comprising 7-metre, 9-metre, and 12-metre models, along with electric school buses. To date, the startup claims to have deployed 3,000 electric buses across more than 30 cities in India. 🔗 Read the full article here: 4-2.co/4stOpdB #Inc42 #news #InvestmentDeal #E-bus #Startups

Gaming major Nazara, via its UK entity, has signed definitive agreements to acquire about 50% controlling stakes in Spanish casual gaming studio Bluetile Games and player engagement and distribution startup BestPlay Systems for a total of $100.3 Mn (₹918 Cr).👇 Of the total deal value, $88.4 Mn would fund the acquisition of 50% stake in Bluetile Games and $11.9 Mn would be used to acquire the controlling stake in BestPlay Systems. While $59.7 Mn will be paid upfront, the remaining $40.6 Mn will be paid within six months of closing the deal. Nazara will initially acquire slightly over 50% in both entities but will get control through shareholder and governance rights. It also has a ‘Call’ option to buy the remaining stake by 2028 at a valuation of 6.6X trailing EBITDA. 🔗 Read the full article here: 4-2.co/3PgxhJG #Inc42 #news #GamingIndustry #MergersAndAcquisitions #GlobalExpansion

AI-led SaaS startup Assiduus Global has raised $25 Mn (about ₹233 Cr) in its pre-Series B round led by Bajaj FinServ, with participation from Uncorrelated Ventures, Aaruda Technology Fund, and other institutional investors and family offices. Founded by Somdutta Singh in 2018, Assiduus leverages technology to help brands launch, scale and grow across global ecommerce marketplaces by providing end-to-end cross-border distribution, supply chain management, fulfillment, compliance, real-time performance intelligence and digital marketing. Assiduus acts as an accelerator for ecommerce companies by offering AI-led solutions for web and mobile app development, cloud infrastructure, data analytics and digital marketing. It plans to deploy the fresh capital to deepen its AI and data capabilities, including offerings like predictive demand, pricing intelligence and working-capital optimisation. 🔗 Read the full article here: 4-2.co/4uDSIVe #Inc42 #news #Startups #Startupfundings #AIStartups