@JAMINDEVON Local biz email open rates are rough tbh. Something I've seen work: calendar feeds. Restaurants add specials, gyms list classes. People subscribe once and it just shows up in their calendar. Way less "check your inbox" friction.
@holmisthename Used to work in a big SDVOSB. Problem is a lot of contracts with a bulk of the value are sole source, and aren’t open for bid. Many of the contracts you would find, many are aware of. I think a trends approach in this space might work better. Something around pricing.
steal this newsletter
this is easily a $500k/month model
1) start a GovCon newsletter
2) content: every monday, you send the best government contracts up for bidding to business owners
3) grow newsletter with paid ads
4) monetize with ads from the countless companies that serve this niche
5) launch a high ticket GovCon offer, where your team will look for the best government contracts your specific client can bid on, and then help them do the bidding
6) charge $8k upfront and then $2k for every contract you help them bid on
If you are a local email newsletter, FACEBOOK is still the best platform for organic sign ups. This is organic clicks to my newsletter. Each newsletter is gated. I will let you do the math.
I did it again... 🔥 I just launched Replymer.ai!
Your personal AI agent that monitors X & Reddit 24/7, finds people asking about your niche, writes a contextual reply, and publishes it automatically.
Just tell the agent about your product - that's it.
The local media crowd needs to choose between being an arbitrage business or actually creating and building media. They are not the same. There's such a disconnect on here between the local newsletter crowd and actual media trends. TLDR Just listen to @bmorrissey. I know nothing.
@louisnicholls_ I think what's missing here, and what many miss when talking local newsletter, is that local newsletters are not the business. Like a twitter following is not THE business. It's a channel to a business.
Email just happens to be a really strong channel. I don't get your take.
Local newsletters are a trap.
*ducks for cover*
Everyone's talking about how local newsletters are this year's opportunity. How *anyone* can start one. How the path to $1k/month is practically guaranteed.
All true.
But WOW is it hard to break through to $200k+/year.
Think about it: If you set aside giants like 6AM City and Patch... how many local newsletters are earning $200k+ per year?
I can think of mayyybe 5.
And the truth is, those operators aren't winning because local is a great model.
They're winning despite it.
Put the kind of outlier-talent that someone like @MikeyPesto , @TJLarkin23 or @lifeof_scoop has into B2B, finance, or a weird niche hobby newsletter? They'd be making *a lot* more money.
So sure, if you want to have fun, build a side revenue stream or replace your job, try a local newsletter.
But there are much better options if you're aiming for a $200k+/year outcome.
Disagree? What am I missing?
Local newsletter folks! If you can’t take a break from your newsletter business, you don’t have a business you have a job. It’s Christmas, live a little.
BRAND shortens the conversation you need to have to gain trust as a business. Your local email newsletter should be a bridge for that with local businesses.
IDEA FOR @kit AND @beehiiv : give us the ability to do Spotify styled wraps for our subscribers. Subscriber with the most clicks in the emails. Most poll responders, etc.
The manychat auto DM new follower feature lets local newsletter get 2 for the price of 1. If you've ran FB ads, you know that a byproduct is gaining IG followers along the way. But now you can run ads for your IG page and have the auto DM feature work people into newsletter.
@JAMINDEVON I was thinking about posting my reels on LinkedIn just to see what would happen
My local news letter is heavily about local independent businesses