Justin Miller

pov: you locked in at 20-23 so that 24 could look like this:

@tommyjxb see you at the top twin

Three months ago I started this health brand from zero As a first time founder, I want to start sharing some stories and lessons I learn along the way as this scales Also if anyone is doing similar numbers in health or beauty and want to connect, DMs are open So far: Lost $100k of subs getting banned on SP because of a supplier issue + reckless scaling (rookie move) Hitting a growth ceiling right now with just me, one editor, and one channel. So focusing on hiring and assembling our own team of savages My experience creating TikTok shop content myself and coaching 100s of other creators has been an advantage that’s translated well to our marketing strategy. And with AI I think marketing has never been easier. It’s been very fun diving deeper into direct response and understanding meta after years on TikTok only Product and retention on the other hand, has been a struggle. There’s been a big learning curve there. If we want to scale in our category the product has to be perfect. Packaging, efficacy, taste, unit quantity, etc. I never would have thought finding the right product packaging would be one of the most challenging things for this business Switching from China to USA manufacturing in the next month. New formula with top of the line ingredients that will improve churn, give us faster shipping + better customer experience, and we can confidently unlock the Amazon rocket ship. We are already getting a lot of searches from meta spillover that are unrealized (Chinese knockoffs are eating tho) There’s been a lot of failing and learning lessons but getting back in the trenches and chasing a new venture has given me a crazy drive to win that I haven’t felt in a long time $1m months soon

@matt899384 @JimmyFarley00 yessir

@jmilly @JimmyFarley00 This is interesting… do you mean linking Amazon as the “product link” Instead of linking directly to brand website?

Seeing a lot of talk about IG Shop... Even account sellers trying to sell "IG Shop" accounts 🤣 I totally get the focus & I think it's stupid not to follow it closely as it progresses... But it's basically just link-in-bio with extra steps at this point guys. Watch the shiny object syndrome. I've seen the brand backend... Until Meta Shop actually has it's own native platform, I'm not even remotely impressed from the brand or creator side compared to the upside of TikTok Shop Time will tell. Extremely excited to see even a little bit of hope for Meta to finally join the party

@shalevhvs wonder how Mad Spotter doing

2 years ago I made my first $10K with organic content… crazy how fast time moves

we increased mrr for one business by $18k with just 3 creators last week then we did over $400k in revenue last month with just 6 creators on another the game is not quantity of posts until you've considered quality of posters tiny elite creator teams > 1000s of bland UGC vids

if you ever feel behind, just remember there's grown ah men who think we've never been to the moon

atp we need a Forbes 20 under 20

Cal AI didn't need to explain the value of tracking your calories it was sold for $100M+ Medvi didn't need to explain the value of GLP-1 it was valued at $1B+ many of us have to spend the majority of our time crushing TOFU in order to create the problem-awareness for our products but the fastest & biggest online money opportunities will always be tapping an existing problem-awareness and just implementing better products and/or a better funnel

@willahmed Oura found me first, but this is incredibly tuff

You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️

@lesthe0ne the average CMO severely overestimates quantity over quality when it comes to creatives. often enough it's one style with a handful of creators or influencers that makes a brand dominate on social media

Last month we took on a new client and they were extremely hesitant why our creator team didn’t consists of 50+ creators I told them let’s start with five “Can we expect at least 500 pieces of content?” No, but you can expect 100+ pieces of content that will generate you over 10,000,000 views at the low end Fast forward, the campaign did around 28,000,000 views and a lift in their downloads Founders hear “800+” pieces of content in one month and think that more at-bats equates to more growth This logic makes sense until you realize output is easy to scale and creative leverage isn’t One insane piece of content will outperform 100+ average pieces We obsess over that one piece, every day

i get spammed 24/7 by my parents just endless tiktoks that were viral 2 years ago, or AI slop they think is real kind of annoying... until i remembered that every reel they sent me was just another time they saw something, and thought of me can't forget it's a blessing

@OpenAI @claudeai please drop this

ChatGPT is now available in CarPlay. The voice mode you know, now available on-the-go. Rolling out to iPhone users running iOS 26.4+ where CarPlay is supported.

being goated at using: - Claude - Veo 3 - Notion AI - Nano Banana etc. immediately puts you in the top 5% of all agencies and businesses it's like being goated at Meta and Amazon ads in 2015

i wonder where all the anti-AI activists will be in 5 years i wonder where all the early AI adapters will be in 10

@Alien7976 sure, learn the basics, just don't become an expert in every field, hire the experts and let the system run itself

But in order to build systems, you need skills right? So you kinda have to speedrun learning the essentials (like sales and marketing) and then work your way up from there. Correct me if I'm wrong. I just don't understand how someone could know what good systems are without having a good amount of knowledge and experience certain skills

systems operator is genuinely the only career left as long as you know how to use data and AI at a moderate level: copywriting, programming, and content creation are possible with nearly 0 experience in each field specialization is dying build systems, not skills

big corps take advantage of the student mindset we got from college: you have to pay to learn skills then, if they pay you anything, you're just grateful to even be there in reality, they're grooming you to be paid a fraction of your worth for the rest of life

my buddy, who is a sales rep for a large company in Boston, just told me he PERSONALLY closed $896k in rev last quarter he was rewarded with a $2,100 bonus and a cake and then he told me he was grateful he was even getting paid to learn sales skills the world is brainwashed.

@jorgiabays @HeyLove_app heard it was suicide not to have a hard paywall once

hard paywall or not? currently running a freemium model for @HeyLove_app but about to go hard on distribution for the first time do i just rip a hard paywall tho?

want to make $30k+/mo working 5 hours a week? 1) sit down with Claude for 3 days 2) do nothing but learn how it works 3) contemplate every use case it has for you 4) give it access to all your tools 5) prompt it to do all your work 6) babysit it until it's perfect