Juston Drake@JustonStrmRider
Alright chasers, it’s time to have a TED talk regarding this selling your video topic. Could someone tell me in what aspect of life is it considered good business practice to give away your work for free? The conversation regarding this topic has gotten out of control and branched out to all these different avenues, when point blank doing that is just not good business. Giving away something of value for free, when the buyers in the market WILL pay for it, is bad for business for the people working in that industry AND it will eventually come back to haunt the person doing that, as there will become a time where you’ll need that income in some fashion and now you’ve depreciated the market. I get it…….people want to believe storm chasing is just a fun, carefree hobby, but the reality of the situation is if you really love doing it and want it to LAST you need to realize when it comes to your video/photos it is a business and treat it as such. There is no successful businessman or woman, financial advisor, etc. alive that would tell you it is a good financial decision for you to give it away for free.
For all the young chasers out there on the come up trying to make it, don’t fall for the tricks the media does saying they’ll “give you credit” hoping that will get you some publicity. I know this hurts, but I’m gonna keep it real. The only people who remember that was your video on TV is you immediate family/friends and everyone else forgets it two seconds later. What builds up your reputation and gets you a name in this business is consistency over time and producing great content. In any industry/business, game recognize game, and your work will speak for itself. Trust me…..the media will respect you more when you put your foot down and make them pay for it. There are brokers out there who will take whatever you give them and try to get you something for it.
And honestly…...most importantly…….do people really think it is the right thing to do to give it away for free and drive the market down? At the end of the day, we should all strive to do the right thing, and ask yourself does it seems right to give your video/photos away for free, while these multi-million dollar companies profit off of it and hurt everyone else in the industry? I know there isn’t anything we can do about people in the general public giving it away, but despite the average person doing that the media STILL buys chaser video. So let’s all collectively get it together, do the right thing, and follow good business practices.