Jake Higley

@chrishume_ @wydefootwear Currently wearing Xero. I also liked the feelgrounds. Great daily shoe for me

@JakeHigley53 @wydefootwear What’s your fav shoe?

Anyone have wide toe box shoes? These from @wydefootwear are kinda nice

@Sheldon_V2077 @rachcorrine Ok good thought. Wasn’t sure which to lead with - the form or proof. I’ve been putting proof below the form. Might switch that

@JakeHigley53 @rachcorrine For B2B, I’d make the page qualify before the form: name the exact buyer, the disqualifier, and the outcome before asking for a fill. If Meta is sending mixed traffic, the hero/CTA has to filter harder. I’m doing same-day cleanup reports: pixal8.com

I learned how to run Meta ads this year (took over for one of my clients who fired their ad agency and I just said listen I’ll figure it out). Here’s what I learned: - BASICALLY. The agency had like 4 different ad sets with 4 different audiences within each set. And a TON of different creative. Nightmare. - After about 3 months of testing we now have: one main campaign, two audiences, and 3 Core Video creative. The UGC videos are working better than anything so that’s what we’ve kept. Simplified everything. And now we’re ahead of DTC budget by $40k. Soooo. Idk guys but if you have a brand I would say don’t pay an agency money to waste your money. You need one good person who’s willing to learn and figure it out.

PSA if your chickens never shut up it’s because they’re thirsty

@SchroedsBiz Love that. We did tacos in the park a few weeks ago. Lower budget, still great impact

Comb your PnL and find wasteful spending Take the savings and rent a party deck at your local minor league stadium Have your team bring their families Get the buffet. Cover their drinks. Have a good time. People first is a mindset

@rousseaukazi —

what's a thing you no longer say because of ai?

@SanjayAtPlay Glad to hear I’m double the average ✅

Average 40 year old American male has less than 1 friend I’m grateful I’ll beat the average by orders of magnitude Having people who love you, have your back, and share your joy and help make moments is a godsend

@ron_ecomm I’ve only ever been to downtown LA and left with a sour taste. A homeless dude literally robbed a CVS while I was getting cheezits

Downtown LA has the same chaotic energy that NYC has except it's only the chaos with zero normal people

Apple cider donuts are the best donut.

God has given each of a pace. My job is to find the pace he’s given me and run at it. We are not unlimited. When I’m over pace I’ll burn out. When I’m under pace I’m under-serving my potential.

Thinking about culture as brand in a service business. We have a strong internal culture. Want it to be external. Probably best shown through customer and employee testimonials.

ibe code has come so far in the last 6 months. Our IT Manager built a remote printing app deployed to every iPad in 2 afternoons this week. Would’ve taken me 2 weeks 4 years ago.

@AKASpencerScott Are their financials a mess? Or healthy and clean?

@JakeHigley53 What do you mean is it working? It's a 40-year-old bootstrap business.

Met with an $80m dollar company today... Owner told me he runs the whole thing on Excel and Quickbooks... I can't stop thinking about that

@ron_ecomm Management and leadership is an entirely different skill man. I feel like I’m at a 3rd grade level 6 years in.

my X posting stats is actually inversely correlated to the revenue graph haha the last few months have been unbelievably brutal to keep the momentum, we need to do more and bigger things but either the team or the process or sometimes both just aren't set up for it i have had to rebuild or redesign nearly every single department at once in the last few months Its not like we are even that big of a team. I'm never not in awe with people who run much bigger companies managing people is really not something im good at but it's the only way out wouldn't be doing anything else though I love a good challenge 😤

@heyitsalexP Really interesting - you think it’s because you didn’t have the path to convert or because viral is overrated?

@JakeHigley53 Almost zero, haha I have to build out a new service offering for the folks I am reaching on short form. I did get some newsletter opt ins though

I'm going to take a minute and toot my own horn: I just got my first truly viral, 1M+ view post on IG One of my new year's resolutions was to master short form video so I could make better ads. Before 2026, I was a total wordcel–I barely used IG & TT, and I liked to read stuff, not watch it But I was starting to get the feeling that this was holding me back as a marketer and a creative strategist. Based on the recommendation of @dave_stickland and a few other folks, I joined Cut 30 (cc @orenmeetsworld) If you're in the same boat–you're over 35, you didn't grow up with short form, you prefer reading OR if you built an organic social platform before 2025 and you're floundering now– I cannot recommend this program enough I want to level set though: 1. Don't do it unless you're ready to commit at least 90 minutes a day 2. Success won't necessarily come overnight. Nothing in my initial Cut30 surpassed 1k views. It took another 3 months of "reps"–posting 5-7x per week–to get to this point But if you're a brand getting squeezed on Meta, you're struggling to produce winning video ads consistently OR you have a "personal brand"... ...you almost can't afford NOT to do Cut30 Social networks (that includes X, LinkedIn and YT) all run on the TikTok "for you page" model now. So does Andromeda–Meta serves ads the same way they serve organic content. The best way to master this is to get your hands dirty and start posting. Cut30 will give you the tools to make your reps count, vs wandering around aimlessly for months, never getting past 300 views. Signup for the next Cut30 cohort actually closes today, in about 6 hours. If you use the code ALEX at checkout you will get $200 off. The best time to learn this was last year. The second best time is right now.

@stevehunsaker1 I appreciate seeing this. Been letting in too much noise recently

Do you understand how much more enjoyable growing a business is when you don’t even pay a shred of attention to the news about the economy?

@ShipSmarter I never got the ridge silicone ring. But I went through like 10 of them in a year, just constantly breaking Must be a me problem

Today marked the end of an era. For the past 2 years, I’ve worn the same black RIDGE silicon ring daily. This wasn’t just any ring, we’ve been through some shit together…to name a few: - survived 3 box cutter attacks - prevented finger lacerations from said attacks - facilitated the fulfillment of over a million DTC orders - welcomed my son into the world If the silicon ring did all that, I can only imagine what the metal ones can do. Can confirm wallet man (@Seanfrank) is also ring man. Joining RIDGE luggage army next, something tells me it’s the key to traversing scale.

@LoganARobison Add: do they walk quickly. We like to walk them through the warehouse to see

I'll save you some time with interviews in blue collar industries. Do they: - show up on time - look professional (good hygiene, clean clothes, etc.) - shake your hand & make eye contact - say positive things about previous employers - seem generally likable - have a hobby or other interests if they have all of these, you have a winner. You can train the technical stuff but you can't train these. What else would you add?

@erikjasperkier 100% on all It’s tempting tho. People love seeing success on socials

what I used to think was cool - posting shopify screenshots - flexing the car I drove - buying bottle service what’s actually cool - Jesus - creating opportunities through business - playing an integral role in my community - fulfilling trips, solid teams, meaningful products