James Finlayson

@le_kman I've been using it for maybe 5 years now. Unlimited budget, speak to SEOClarity. All in one, speak to SEMRush. Taking a best-of-breed approach? Then SEOmonitor's what you need. Unlimited API, intuitive interface that you can dig DEEPLY into the data and GREAT customer service.

Anyone tried SEO MONITOR tool? Any experience would be great!

Guess who I just bumped into at the #UKSearchAwards . Only search’s biggest blagger @JC_SEO1 !

/6 as @JamesFinlayson says "This update sounds a lot like it’s the outcome of that work-a Panda update for the age of AI content." The AI age of easy to generate, regurgitate and republish has had it's run of SERPs to the point where "Season X of X show" queries are meta jokes.

Google expands product review schema by adding pros and cons list: developers.google.com/search/blog/20…

@MartynJohnPR @CarrieRosePR I'd be very happy to pick this up again. I put together a cross-agency working group and wrote a code of practice, but I suspect the code of practice was soo long/detailed that it put people off. I chatted to @epicgraphic about a manifesto instead and I think that has legs.

@CarrieRosePR @JamesFinlayson Let's get a call going at some point? Have a shortlist of people that I think would make a good starter for 10

Genuinely think we need some sort of specific accreditation org for Digital PR / Link building. Seeing more ^ more campaigns from some agencies that go against really basic principles of PR. If we're influencing news, we have an ethical obligation to do so responsibly

That feeling when you come up with a whole new way to come up with ideas and the inspiration gates burst open 🚀

@JC_SEO1 This wasn't even true. Good engagement though...

Doing some keyword research on factories and it’s getting increasingly existential. Is an abbatoir just a meat factory? Is a power station a power factory? Is a comedy club a laughter factory? What even is a factory anymore??

Just ripped a whole in my ScreamingFrog hoodie. Today is going to suck. #SEOproblems

@mattround ignore - I didn’t realise that the title was a drop-down!

@mattround Is there a way to see the ones that are left without just repeatedly hitting ‘show another’?

@thetafferboy @VerveSearch ABSOLUTELY. I know one agency, for years, was just taking TrustFlow and applying it to an exponential scale.

@JamesFinlayson @VerveSearch Not directly criticising LinkScore from Verve, no. 🙃 I am saying that I think most agencies will vastly underestimate the amount of work and expertise it will take to make your own proprietary link metric that is useful and stays "up to date".

I don't mean to be a simpleton here.. But if it's in a relevant place, isn't "traffic" a pretty decent measure of how good the link placement is?

@thetafferboy @VerveSearch I agree, though, that there being 100 different metrics floating around, though, is bad for the industry as services become less comparable and complexity increases.

@thetafferboy @VerveSearch It depends what you mean. LinkScore, at Verve, helped concentrate outreach effort on the links that we thought would help shift rankings. It also acted as a differentiator and proof of commitment to building *valuable* links.

@thetafferboy Seemingly every agency’s building their own metric (like @VerveSearch did a decade ago). It’s a bit of a problem to be able to services compare like-for-like, but consensus on a common metric is… hard.

Also, I would *love* to see what "proprietary" metrics TWENTY-FOUR PERCENT of respondents are using 😅

…and this is why engagement should always be a clue rather than a metric.

I assume that about half the Digital PRs in the UK are currently either outreaching their old ‘celebs with most fake Twitter followers’ campaign or buying Friday beers for the data person who they had calculate it this morning?

@meross my smart plugs are each pinging the amazon time server 5 times a second. Something broken with the latest firmware?

Breaking news: fake facts in the age of churnalism @JamesFinlayson m.youtube.com/watch?v=EpDNJh…

@duanerajkumar @epicgraphic The biggest issue is link-rot - these campaigns keep getting taken down by people not understanding their value. To be fair, that’s usually due to their lack of clear relevance to product/core customers, which is something we all need to work on getting better at.

@duanerajkumar @epicgraphic 4) Esther Honig's Before and After project ( web.archive.org/web/2014063001… ) came out in 2014 and, apart from spawning multiple copycat campaigns, was still getting top-tier coverage earlier this year - indy100.com/news/beauty-ar…

Sometimes digital pr and link building campaigns can have a longer shelf life than you can imagine. Example: On vacation, watching Bullsh*t, the new game show on @netflix and I see this question. Shout out to @VerveSearch, @Lou_LouD and others who worked on this piece 2yrs ago!