James Peacock

@JackHenryPaxton Yeah really hoping they revert this or give option to opt out

@JamesPeacock Seeing this constantly now. iOS 14, dark conversions, and Meta's own auto-kill logic mean your MTA/post-purchase survey is often closer to truth than Ads Manager. Lost 3 winning creatives to this last quarter before we started dual-tracking everything.

Meta just turned off one of my ads without consent... Reason? “No results in the past 14 days.” Except… it did drive a purchase. Two, in fact. Meta just didn’t see them. My MTA tool did. And that’s the problem. #dtc #metaads #ppc #marketing

@binghott Very frustrating but another reason why I pay 3rd party tools to launch ads. Unchecks all that garbage.

Meta media buyers, LOOK OUT 👀 If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media. It won't publish automatically, buuuut, it will queue to publish the next time you publish other changes. Super sneaky. So this means, new ads and duplicated ads will be impacted too. If you're moving quickly and not expecting it, you'll completely miss it. I've seen this in a few accounts and heard about it a bunch. How to prevent/avoid for now: If you see the green Publish button light up in the bottom right of your edit screen, make sure to smash the DISCARD button before moving on. Before hitting the blue review and publish, always check the number of things being published and make sure it adds up to what you changed. Double check other ads aren't being updated unintentionally. Please make noise about this issue. This is NOT ok. Tell your Meta rep, chat support, make sure they know this is NOT OK

@jasonyimco I assume if we already have the Shopify CAPI integration set up we are good to go? Does this only benefit companies not on Shopify?

Meta just killed the biggest technical barrier in performance marketing. for years, the gap between big brands and small businesses wasn’t just budget. it was developer resources. if you wanted to run dynamic product ads or set up the conversions api, you needed a dev team to configure servers and manually map structured data. that changes today. we just rolled out two massive updates that automate the entire backend setup: 🔵 ai-powered pixel enrichment: the pixel now uses ai to automatically read your website and pull product names, prices, and availability into your events. no more manual coding or schema .org mapping. smaller businesses get performance benefits without technical work and larger businesses can refocus tech resources on more important areas 🔵 one-click capi: we launched a “meta-enabled” conversions api setup. it’s literally one click. no servers, no ongoing maintenance, no costs. this is a huge deal for signal quality. advertisers using capi for web events see an average 17.8% lower cpa than those relying on the pixel alone. historically, getting that setup was a nightmare for lean teams. now, the playing field is leveled. the machine handles the technical plumbing, so you can focus entirely on creative and strategy. if you’ve been putting off capi because it was too technical, now is the time.

@Nugennath Don’t blame you

I’m over it lads I quit Ecom

@AndyMurphyyyyyy I'm not risking my client's success over this. If it mattered that much to the brand clearly they would push back more on Meta. But guess what? They make us a ton of money so we follow their rules.

Respect the speed, but I'd push back a little here. Staying on credit cards actually gives brands way more protection. You can dispute charges transaction by transaction, hold Meta accountable for billing discrepancies, and maintain chargeback rights. Once you move to invoicing, you lose all of that leverage. Meta bills you, you pay it, and good luck clawing anything back after the fact. For brands spending at scale, that protection matters more than most people realize.

Meta forcing advertisers off credit cards = annoying. But here’s the real issue: They tell you to switch to monthly invoicing by April 1…and don’t mention it takes a few business days to set up. Maybe they will extend the deadline. Maybe your ads shut off.

@AndyMurphyyyyyy Let me guess you sell a tool/service to help? lol

@heyitsalexP Love this breakdown thanks!

@AndyMurphyyyyyy got everything sorted and already made the switch. If brands are that desperate to drag their feets they have bigger issues 😉

@JamesPeacock Seeing a lot of brands succeed by applying for 30,60 & 90 day extensions!

@natelagos why would CRV dip? Are you saying RTN campaigns started serving to new people? If your ACQ campaigns started to leak existing customers in wouldn't it increase or flat CRV?

I try not to complain too much about meta, because advertising on meta has made me rich (relatively, I’m still a poor compared to some of yall) But they rolled out a new targeting feature on our account last week without telling us CVR of meta traffic decreased by 47% My team and I have been panic-pulling levers trying to fix it, double checking every landing page, every ATC button, and I’m losing sleep over it. Our meta rep finally confirms today that they rolled this out the exact day performance tanked. We’re a brand that does everything possible to exclude existing customers from our prospecting campaigns. We even pay a separate software (Waste Not) to help make sure we’re not advertising to past customers. And then without notifying us, meta sets all of our active campaigns to target both new AND existing customers… It’s a good thing I’m already driving to the Jack Daniels Distillery because I need some strong whiskey to deal with this shit.

Anyone else’s accounts spending below target today by a wide margin?

@binghott Refunds rarely hit and even when they do the amounts are a joke.

Try not to freak out about the overspend. This is a clear outage that just happened. I expect refunds to get sent once the dust settles. Here's what to do/expect in the coming days/weeks:

@MetaBizStatus Yup seeing campaigns spend way more than anticipated

Facebook Ads Manager Status [High disruptions]: Ads Delivery We are aware of an issue that may be impacting ad delivery. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.

X ads are complete trash. That's my update for today!

@codyplof What were the leaks you patched specifically? I try everything I can on exclusions and still so many repeat customers get through.

We just dropped iCPA on Meta 26% by doing the following: - Moved spend aggressively from VO to CO - Increased partnership spend - Added a campaign with view optimization - Scaled AEB investment - Improved reels delivery - Patched some exclusion leaks All just to improve CPMr. It’s wild how much you have to do just to have a chance of success these days. I’d like to see Manus try.

@itsliellevin 😂

$200k day to end this life-changing year I will never forget 2025 In january I didn't know how I'm going to pay rent bc I was running out of money and got fired from my job Then landed my first creative strategist role for $7k/mo and felt like im rich & could do anything To then building out my own brands, documenting every step every single day for 249 days until i hit $1m rev total, to then hitting $1m months consistently and today, this just blew my mind, a crazy ending to this life changing year, and a belief shattering one both in terms of revenue number plus reviving dead products with proper research and angles i dont know what 2026 has in store for me but i will be eternally grateful for 2025 let this serve as motivation that if you just focus on the process, focus on being the best you can possibly be, for a long enough timeframe, then there is no way you will not win lets have a great 2026 :) thank you for reading

@dtcpages How do you know it’s a “conversion machine”

This listicle landing page from NuOra’s is a conversion machine. It popped up on my feed from back in April of this year. The fish-on-undies hero is controversial (yeah, a bit gross) yet it hits the core pain point in a millisecond.

@oliverbrocato Depends on size of org, responsibilities. Too vague of a statement to die on.

I’ll die on this hill: Even on vacation, you and your team should still check in periodically. 2 minutes. Quick peek at Slack. Quick scan of Gmail. Anything urgent? Handle it or route it. If you completely disappear, you simply don’t care. Tell me I’m wrong.

@ChelalaPierre1 Cool…. Yeesh

take a losing ad. drop it to $1 daily spend. keep it there without killing it. a few months later.. competitors will check ur library. see it’s your longest running ad. copy the underperformer. make nothing lmao.