James Swift

but Natkiel's going to add another dimension to our line up. So, yeah. Looking forward to the big day. Sure, there are some butterflies. But if you're not nervous before an event like this, you're in the wrong profession.

Rory Natkiel is going to be speaking at the next MediaCat Live event on 10 June. We're absolutely delighted to get this signing over the line. He's a marketer that we've been tracking for some time and he fits the exact profile of what we're trying to build here...

Having now listened to a few songs by Geese, I've become convinced that clipping is indeed a marketing technique that requires close scrutiny and possibly, regulating.

Hi, @oliviaakory, was wondering if you'd be up for doing an interview? Would like to chat to you about incrementality, and also 'growth marketing' more generally, as a kind of sub-set of marketing.

Airbnb announced that it is shifting its advertising from TV to social media in its earnings call. Brian Chesky, co-founder and CEO of Airbnb, attributed the shift to changing consumer habits. mediacat.uk/airbnb-ceo-the…

WPP released its H1 results this morning. Shares hit a 16-year low following the release, down around 40% over the past 12 months. mediacat.uk/wpp-pins-hopes…

'As AI agents increasingly consume content on our behalf, will we start designing more and more content not just with AI but for AI?' mediacat.uk/the-algorithmi…

Do you have a question about media, marketing or your career that you’d like answered? Ask Faris Yakob. He has a world of experience within agencies and as a consultant, and he wrote the book on Paid Attention. Just email your question to askfaris@mediacat.uk.

'Yes, search still works. But it’s capturing intent as opposed to creating it. If you’re only showing up when someone knows what they want, you’re competing for the narrowest slice of demand — often at the highest cost.' mediacat.uk/search-spend-i…

The ads business of Spotify is the ‘one area that hasn’t yet met expectations,’ according to the company’s founder and CEO, Daniel Ek. mediacat.uk/spotify-ceo-un…

The in-car environment is 'one of the largest untapped frontiers in digital media', according to the driver interaction platform 4screen. And last week, Brand Metrics and LeadStory also found that in-car ads can have a significant impact on brand uplift. mediacat.uk/in-car-ads-del…

The proportion of marketers who said they were planning to cut spend increased for seven of the 10 media channels included in Mediaocean's H2 Marketer Report survey. mediacat.uk/search-suffers…

‘If you think that our clients are ready to give up and basically, as Meta said, give their credit card to one platform, you’re wrong.’ mediacat.uk/arthur-sadoun-…

'The value of planners isn't micro-optimisation, its imagination and strategic thinking. As AI transforms the industry, planners must play to these strengths. Not by doubling down on invasive data collection but by embracing geographic intelligence.' mediacat.uk/geographic-dat…

Ad Formats (July): Lyft and Disney+ are increasingly converting user behaviour into bookable surfaces, LinkedIn is breaking out of the desktop, TikTok in the US may have to carry on without its algorithm, and height now matters on X. mediacat.uk/ad-formats-jul…

In June, global programmatic media partner MiQ launched MiQ Sigma — an AI-powered tool that the company believes is the solution to the fragmentation of the programmatic ecosystem. MiQ's Zuzanna Gierlinska talks to MediaCat about the launch of the tool. mediacat.uk/programmatic-i…

Research from Amazon Ads suggests generational targeting is not enough to meaningfully connect with audiences. Campaigns that combine age-based targeting with audience signals like values, behaviours and communities deliver dramatically better results. mediacat.uk/amazon-convers…