
Byron Sharp
16.3K posts

Byron Sharp
@ProfByron
Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking.






Trump thinks climate change is a “hoax.” He’s dangerously wrong. Millions of Americans have recently experienced record-breaking heat levels. Thousands have died across the world. We must take on the greed of the fossil fuel industry, and transform our energy systems NOW.









Share of search (SoS) refers to a brand's volume of Google searches as a fraction of total searches for rival brands in the category. Learn more about Ehrenberg-Bass Sponsorship at lnkd.in/eR_hpT9y, or enquire about sponsorship at info@marketingscience.info.

Three-quarters of eggs produced in the United Kingdom are free-range— Growing up in the United Kingdom in the 1990s and early 2000s, almost all the eggs in our supermarket came from battery hens, those raised in small wire enclosures. The living conditions in these cages are terrible. Birds get the space equivalent of an A4 sheet of paper. They don’t have the room to carry out their natural behaviors, such as nesting, perching, or dust bathing. That has changed in recent decades. You can see this in the chart, which shows the conditions under which eggs are produced in the UK. Free-range eggs have increased from just 10% to 75%. The use of caged hens has fallen, and the types of caged enclosures have also changed. Battery cages were banned in 2012, so legally, all cages since then have been “enriched” ones, which provide slightly more space. Still, these do not give hens the freedom and room they’d have in barns or free-range farms. Studies suggest that moving hens from enriched cages to cage-free systems reduces the time they spend in pain by more than half. And given that most eggs in the UK are now free-range, it’s possible to reduce this pain even further. (This Data Insight was written by @_HannahRitchie and Pablo Rosado.)





If you want a detailed explanation of why Elon Musk converted the Starship vehicle from carbon fiber to stainless steel



.@ZohranKMamdani follows this person on Instagram. She just released a Nazi style video calling on people around the world to go after Jews when they visit foreign countries.




