✨Creatives by Janeece✨

@kiefergodfrey @benschreiber_ Hey @benschreiber_ I can't message you because I'm not verified, shoot me a DM if you want to talk 🙂

@benschreiber_ Reach out to @JaneeceLambert

I’m struggling to find high quality US based video editor for my DTC brand. Someone who can take our content folders and create high quality video ads. Guidance is provided, but they need to have talent and intuition to know what works for a women’s fashion brand

Most think writing is creative - it's not. At least not when it comes to marketing. When I first started writing, I thought there was some secret to creating incredible ads. I read Cashvertizing and Breakthrough Advertising and realized I was overcomplicating it. But after reading those books I still couldn't apply the simple principles I had just learned. I hadn't developed the skill of simplicity. So I wrote every single day for 2 years straight. At a certain point throughout those first few months I unlocked something. Framework recognition. I would make sure every 2 - 3 lines had a statement or question that would have the reader either nodding their head "YES" or "NO". This helped me cut out fluff. But it went even deeper. At some point after the first year, I discovered formulaic ways to write for specific audiences, demographics, desires and awareness levels. The key, was that they were all Simple, Objective, and Formulaic. And they all stem back to emotional resonance - or how we logically justify emotional decision making in our heads. That's when I really started to make progress with my scriptwriting, advertorials, mini-vsls and paid ads. Stop overcomplicating your writing. Success WILL NOT come from anything except understanding simple human psychology and emotional fundamentals.

**HIRING** a Part Time Social Media Manager for a Mom/Parenting brand we're launching ideal candidate has experience growing social channels from 0, creating content, and preferably a mom

@lifeofsid We have great team & I really enjoy working together 🧡

I don't run a tight ship with my agency, However, we’re spending $4M/mo of my own cash for clients Here’s my rather unconventional hiring philosophy: I know it’s not the typical approach, but I’m not trying to dominate the world with my company. I want it to be a fun place for my team and me—a place where we can scale at a comfortable, sustainable rate. Sure, I could set strict KPIs and deadlines for growth like many agencies do and fire quickly if someone isn’t aligned with the vision in my head. But that takes the fun out of business. Instead, we work collectively, bringing in our unique ideas and constantly improving on each other. Here’s how we operate: • Media Buyer (myself): I focus on strategy, growth, and campaign launches. • Operations & Tracking Strategizing so everything runs smoothly and we’re hitting our targets. • Creative Team & Creative Strategist: Responsible for mapping out our entire strategy, writing scripts, building ideas, and hiring creators. • Video Editor: Polishes the final cuts and sources content from creators. This was my foundational team at first, and it was all I needed. And the #1 factor that contributes to our creative success? The team doesn’t come from DTC backgrounds. They come from music and art. DTC is new to them, and they’re looking at concepts from a completely different angle—finding things that have never been done before or coming up with ideas like, “This would be cool to test out.” It’s completely against the playbook, I know. But when you’re an innovator, you have to go against the majority perspective. That’s how you stand out and get results.

I see poorly edited ads EVERY day. Most marketers overlook the most basic yet important editing elements. But not us… There are 3 rules we ALWAYS follow when editing client ads (And these rules allow us to make banger after banger):

Want to scale your DTC brand to ridiculous levels? You need a dream team to make it happen At my agency, we rely on 4 CRITICAL roles These key positions enable us to spend $3M/month of our own money PROFITABLY to grow other people’s brands. Here's what a dream team looks like

@dito_mark Your mindset has helped me so much with stress. Appreciate you 🧡

I very rarely feel stressed. I've always been like this. Since I was a little kid, my mom, grandparents, cousins, aunts, and uncles always mentioned that I was the easiest child they ever had to deal with. I understand pressure, but I don't FEEL the pressure. At a certain point in my life, I even thought that I might have some sort of disorder because I never truly projected stress like other people in my life. If I didn't do well on a test or lost a job, I never felt afraid or came after myself like I was an idiot. My mindset always returned to this idea that, 'If I'm not dead, everything is going to work out. And If I were to die, it wouldn't matter anyway.' And when I think about it, I realize it's because of a few principles of mindset. There are millions of things outside of my control. But the things I can control are my surroundings, my ability to show up and be punctual, my outward and inward energy, my belief and self-respect, my ego and my inner voice, my shadow, my hunger to learn and grow, and overall my attitude.

@UgcSam I just got charged over $400 for Air this month 😅 going to make the switch back to Google Drive if I can’t find something better. I’ll let you know if I find something else!

Anything cheaper than Air but better than G Drive? Air charging me $250/month just to store some videos is legit crazy

Believing you're the luckiest person alive even when things seem "bad". You have a green light at at traffic light? Remind yourself you're lucky. Have a delay in something you want? It was a blessing that saved you from a silly mistake. Everything always works out in your favor

$1M+ spend on a single creative? That's not a milestone for us anymore. thats the bare minimum with our killer team

🫶🏻

When it comes to scaling a DTC brand on the paid side, Having the right team in place is essential. You need a dream team with specific roles. They need to complement each other and drive results. Here’s what that team looks like for us:

@thedanielokon ✨ @dito_mark ✨

Who should I speak to that is amazing with VSLs? I want to go deeper into this as we work with a ton of Health & Wellness brands + we have our own and I believe VSLs are the future for ads in this space.

@tannerwpantele @zachlduncan lol no way, same but different version!

What book is sitting on your desk right now?

@jess_luuuu @dito_mark ✨

PAID Male Fashion Modelling Opportunity 🔥 We’re looking for male models for a men’s fashion brand, comment or DM please! If you know anyone please refer them. Please see the example video for the style of modelling

One of thee HARDEST affiliate ads I’ve seen in awhile. YT creators are on another level.

Creativity isn't about fancy designs or artistic abilities. It's about achieving any goal with the knowledge and skill available to you. Everyone is creative, but most people forget they have the power to achieve anything they want in life.

Content culture 📉👇 Conscientious culture 📈 👆

The 23 most creative TikTok ads from 2023:

@anibaldinelli Etsy

Digital products are the BEST thing to sell on Etsy No shipping costs, no supplier issues are 80-90% profit margins I wrote a full guide on building a 6/7 figure digital product brand on Etsy Like, Retweet + Comment 'Etsy' and I'll DM it to you for FREE (must be following)