Jared Solomon

@toddsaunders In plenty related news, @toddsaunders was a member at @fiveirongolf and always gave the most thoughtful and helpful feedback. So, while plenty of people preach stuff like this for clicks, I have no doubt Todd is actually doing it.

I had coffee with a founder who sends every churned customer a $50 Amex gift card and a handwritten note. The note says: "Thanks for giving us a shot. Would you be willing to spend 15 minutes telling us what we got wrong?" 68% of churned customers take the call (they get the gift card whether they take the call or not) More than 2/3 of the customers who left his product voluntarily get on the phone to explain why... pretty crazy when you think about it. He records every call (with permission) and tags the reasons into a database. After two years, the he used that data to completely change the business and reduce his churn by 20%. The top reason for churn wasn't what he expected either. It was "we couldn't get our team to use it." An adoption problem, not a product problem. So he rebuilt onboarding from scratch. Added a mandatory training session. Built an adoption dashboard that flags accounts where usage drops below a threshold within the first 60 days. Churn dropped by 40%! The $50 gift card costs him ~$6,600/year but the are worth exponentially more to him long term. Most companies survey churned customers with an automated email that gets a 4% response rate and congratulate themselves like they did a good job. This founder treats every lost customer like a consulting engagement. The difference in data quality is unbelievable.

@JESThree @cgotterup132 He’s getting invited back to sleepy. Buying stuff in the shop is good for the golf staff and club. Plenty high margins. Buy as much as you want.

@cgotterup132 Ngl you’ll probably never get invited back to sleepy, stolen valor has to be the easiest way of wearing out your welcome. If JS4 did that I would disinherit him and then #blackball his white ass from kittansett

“Chris you can’t shoot 88 at Sleepy and spend $1000 in the pro shop Chris you can’t you’re breaking the rules Chris it’s one polo only as a guest Chris” Thanks for the followers, will continue being a hack who plays fast and makes enough to spend money on stupid shit 🤙

@DoerflerJared Unless it’s threatening your business operations and cash flow, book the gift cards as revenue in the month you get them. It’s not truly “gaap” or maybe “best practice”, but it’s a whole lot easier. It creates some clunky revenue, but you don’t want to get bogged down

My CFO (pops) is south for the winter. It is a monumental undertaking for him to understand Google Sheets. Im living in a Seinfeld episode. Also - we are going to end up in a boxing ring on how to handle gift cards on the financials. He's a special character - all business, all the time. No off switch. Glad he's on my side.

@DoerflerJared @HannaGolfCo Feel free to give a free month membership to five iron if anyone buys a putter. That can be your Black Friday deal. Keep up the good work

Marketers will say I am committing marketing taboo - they might be right. Here's why we aren't discounting @HannaGolfCo putters for Black Friday. • Financials • Early Customers Here are the financials from October - our best month. • Sales - $14,450 • COGS - $9,643 • Gross Profit - $4,807 • SG&A - $2,539 Total Operating Profit of $2,268. And I did not pay myself. My pops does my financials (although I wrote him up last week, and he may be on his way out). He stuffs everything in COGS - I argue with him about it. But he knows more about business than me, I value his opinions. At the end of the day, if it doesn't go in COGS, it goes in SG&A. Operating Profit still remains the same. We can improve those numbers - but we need to scale to do that. Buying material in small quantities hurts our material cost % of sales. We can't afford to discount our putters this early in the game with margins this thin and the startup cost we incurred. I've said it before, I will say it again. If I wanted to get rich, I wouldn't have started Hanna Golf. It isn't about that, never has been, never will be (although I do need to make some money). But more importantly as to why we aren't discounting putters is the early customers. We've had 269 putters ordered since the soft launch in May. I value those early customers. They paid full price and spent their hard-earned money on a brand-new putter company. From a guy that doesn't have industry experience. I sincerely value that - I don't think it is the right thing to do. Am I going to lose incremental sales for not discounting putters this week? Probably. But I have this conviction for valuing our early customers. They are more important to me than short-term sales. Am I wrong? Maybe, but I don't care. It's also why I left corporate America to start a business. I get to steer the direction of the pirate ship. Just because we aren't discounting putters doesn't mean we don't want to sell putters this week - we do. We want you to game a Hanna Golf putter. We are running some Black Friday promos on the site - just not discounting putters. So check out the site. I truly appreciate the support. Every damn order we get is a celebration - Intern Tyler goes bananas when we hear the Shopify notification - it's great. hannagolf.com

@BobMacTrack @robert1lefty @DPWorldTour @fiveirongolf

🚨😱 | Heartbreak for @robert1lefty caddie Mike Burrow as he loses out in a play-off in the DP World Tour Caddie Cup. Hits the pin & bounces into the water! 💔 📹 [@DPWorldTour]

@dmoongirl This is not your best evidence, lol

@JaredBSolomon Kory has eagle eyes and excellent depth perception. I am blind & have terrible depth perception. He is 99% certain (we basically never throw out 100%) he saw me hit it +280 at least a dozen times. And he joined at outdoor range maybe 10x? Max. He’s credible. I’m banking it.

Update: Bet didn’t happen. He bitched out. I knew from start that might happen, so never became too attached to idea of winning $. Instead, approached this as a personal challenge. Not going to waste time or energy talking about his actions. But I am DAMN proud of mine. 🏌🏻‍♀️👇🏼

@dmoongirl TrackMan is flat, no wind. Chances are at least some of the holes would have given you a wind advantage and some extra roll.

My swing one year later. 😎 Drove this one 274.9 yards. My best (measured by TrackMan) was 280.6 yards. I’m 99% sure I hit the ball >280 multiple times at outdoor ranges. Start to finish, I made these improvements entirely on my own. I researched techniques,

@JTTheBrick Protesting Tom Kim’s pace of play.

Cops on the 18th green at #TheTravelers

@chadmumm @Eldricks_hoes @chadmumm Lol. What a gem you are. One of the busiest guys on the planet responding to twitter threads. And yes, you are 100% correct.

@Eldricks_hoes Nobody cares if you wear Nikes or what car you pull up in when you arrive. I’ve been at top 5 clubs with members in all manner of Jordans/Nike golf shoes. And have seen billionaires pull up in Toyota’s.

@acaseofthegolf1 @fiveirongolf on me

Mrs and I spending day in Atlanta. Any suggestions of what we should do during the day is appreciated Botanical Garden? Coke (the soda) Tour?

@fiveirongolf putting their trust in Trackman 🟧 #FiveIronGolf #SuccessStory #TrackmanSimulator

An Urban Golf Success Story 🏙️🟧 @fiveirongolf

@GolfTravelerJoe @bradschwarting DM me if you want to play.

@bradschwarting I’ve never been there

So, over the last five, ten years has this become one of the most famous holes in golf?

@businessbarista @fiveirongolf

What’s a cool NYC business i should do a YouTube mini-doc on? Can be anything from Katz’s deli to a venture-backed high growth startup.

We're take the $99 Swing Evaluation and making it $39 from Black Friday (11/24) to Cyber Monday (11/27). Book a 60 min. session with a coach to evaluate your game and build a custom improvement plan. Get your Swing Evaluation booked here: fiveirongolf.com/holiday-golf-d…

@DoerflerJared Let’s open one together.

@JaredBSolomon Need a Five Iron location in Iowa!

The Golf Simulator Industry is estimated to be worth around $1.5 billion. And eight years from now - it is forecasted to be worth over $3 billion. It is growing twice as fast as the Golf Equipment market. Google searches have exploded in the last few years. Several factors have aided in the growth of the industry. • Lower cost • Better technology • The rise of off-course golf You can get a home simulator for under $10,000 - and a launch monitor for under a few thousand dollars. The market has a ton of room to run. Click below for the full piece. perfectputt.beehiiv.com/p/the-golf-sim…

@garrett_TFE sooo....@fiveirongolf with a pitch and putt? My answer is always: "depends on the execution."

Genuine question that I don't know the answer to: If a public golf course were to convert its driving range into an indoor Trackman facility with a Topgolf vibe + a pitch-and-putt course with a few holes, would it make more money?

@LinksGems Named my son Eden I like the 3rd at sleepy so much.

Eden - Biarritz - Redan - Short These four “ideal” template par-3s are the fundamental building blocks for nearly every course Seth Raynor ever built. Raynor learned the principles being these holes building C.B. Macdonald designs at National, Piping Rock, Sleepy Hollow, St. Louis and Lido, and then spent his careers brilliantly adapting them to different terrain to best fit a particular routing or property. These templates, and many others, are profiled and discussed in our new book, The Golf Courses of Seth Raynor, which is available for preorder at back9press.com/raynor.

Wait, for @RTRSPodcast Spike has been prepping 3500 words for mike for a decade that mike doesn’t read? I have so many questions. How has spike not killed Mike? Do we have a journal of these words?