
Todd Saunders
9.6K posts

Todd Saunders
@toddsaunders
CEO of @Broadlume, vertical SaaS for 4,000+ flooring retailers. Acquired 8 companies before selling to @Cynclyco. Previously @google. Long @townofwestfield.
→ Katılım Ağustos 2011
982 Takip Edilen13.4K Takipçiler
Sabitlenmiş Tweet

After a decade of building Broadlume and a year since joining forces with Cyncly, today is my last day.
It's emotional, but it's the start of the next chapter.
Here's the message I sent my team:
I knew this day would eventually come, but now that it's here, it's surreal. As I wrote (and rewrote) this email a hundred times, it was hard not to get emotional. There's no way for me to properly put my thoughts into words… but here we go.
There are so many people to thank and so many amazing memories. I am truly grateful for every single person who played a part in this 10+ year journey.
For 10 years, I never had the Sunday Scaries or dreaded a single Monday.. not one. I woke up wanting to find out what problems we'd solve together and what milestones we'd celebrate. That feeling is what people spend entire careers searching for. And I got to live it for a decade, thanks to you.
Every Monday morning felt like a reunion with friends, not work. I got to wake up and do what I loved, with people I loved working with.
But beyond that, the work we did changed an industry. We fought for the small business owner, and that's something I'm incredibly proud of. Our work impacted 4,500 mom and pop flooring retailers across the country. They will forever operate differently because of us, and they'll continue to be taken care of by this incredible team long after I'm gone. We proved that when you take care of your team and treat customers like family, everyone wins.
That's the legacy we built together, and one worth being proud of.
Now, what comes next for me? I'm going to spend time with my family. Believe it or not, when you give your personal cell phone number out to the entire flooring industry, hours and days can slip away pretty quickly. I want to be present with my wife and two young daughters.
My oldest daughter, Amelia, is two and a half, and her world runs on questions. Her favorite: "But why, Daddy?" And I can't wait for the day she asks, "but why did you name me Amelia?" And I'll get to tell her about FloorCon and how our final show was in Amelia Island, FL, right around the time she was born.
My youngest, Charlotte, is just three months old. She doesn't know anything about flooring… yet. But I'm excited to explain to her why hardwood is better than LVP, and why she always needs to shop local.
And lastly, my wife Jill has been the most patient, supportive, and understanding partner during this journey. I'm excited to just focus on being a dad, husband, and bad golfer for a bit.
Working with you was the greatest honor of my professional life. The actual daily experience of being in the trenches, and doing the work together, is what I will always remember.
Thank you for trusting me when I didn't know what I was doing. Thank you for following me into uncertainty.
And thank you for making Monday, the best day.
With love.
English

I'm on a journey to build a software factory, and this is my open source project gift to you.
github.com/garrytan/gstack
English

@HomanHomes @garrytan Cool will follow up. Would love to hear
English

@toddsaunders @garrytan DM ya. 25+ years in facility maintenance and built FRED the Facility Resource & Equipment Database over the last 9 months using LLMs and Claude-Code. We’re living in amazing times!! Blue-collar 🚀🚀🚀
English


In 2014 I started the first vertically integrated roofing platform. All VC backed. I went from roofing to running a VC backed startup in one year, I ran the company for 4 1/2 years helping hundreds of homeowners replace their roof on our platform. Development cost was one of the big things that killed us in 2018 we shut it down. I continued roofing until last summer. Currently I’m coding a lot. Imagining what would have been with these tools. It’s absolutely amazing.
English

I know Silicon Valley startups don't want to hear this.....
But the combination of someone in the trades with deep domain expertise and Claude Code will run circles around your generic software.
I talked to Cory LaChance this morning, a mechanical engineer in industrial piping construction in Houston. He normally works with chemical plants and refineries, but now he also works with the terminal
He reached out in a DM a few days ago and I was so fired up by his story, I asked him if we could record the conversation and share it.
He built a full application that industrial contractors are using every day. It reads piping isometric drawings and automatically extracts every weld count, every material spec, every commodity code.
Work that took 10 minutes per drawing now takes 60 seconds. It can do 100 drawings in five minutes, saving days of time.
His co-workers are all mind blown, and when he talks to them, it's like they are speaking different languages.
His fabrication shop uses it daily, and he built the entire thing in 8 weeks. During those 8 weeks he also had to learn everything about Claude Code, the terminal, VS Code, everything.
My favorite quote from him was when he said, "I literally did this with zero outside help other than the AI. My favorite tools are screenshots, step by step instructions and asking Claude to explain things like I'm five."
Every trades worker with deep expertise and a willingness to sit down with Claude Code for a few weekends is now a potential software founder.
I can't wait to meet more people like Cory.
English

This was one of the more fun interviews I’ve done.
Vertical Saas isn’t dead, but the power dynamics are changing!
@
@toddsaunders @claudeai This is an episode you don't want to miss: youtu.be/cA-a4F5LeQQ
English

@yrechtman @buccocapital For sure execution and a million micro business decisions
English

@buccocapital @toddsaunders not to go all 7 powers here but "creating application software" may be hard (and may now be easier!) but it was/is never a moat or structural advantage just like hiring, selling, etc. are not moats.
it's all execution
x.com/yrechtman/stat…
English

I heard an incredible analogy from a VC friend that I can’t stop thinking about.
“The moat in software was the cost of building software. And Claude Code just mass produced a bridge.”
It’s wild when you think about the impact of this.
The SaaS boom produced a few dozen billionaires and a bunch of zero sum winners.
But the AI SaaS era will mass produce millionaires.
There will be fewer ServiceTitans hitting $5B valuations, and instead there will be 50,000 companies doing $500K-$5M each, run by 1-3 people with deep expertise and huge margins.
To be clear, I believe that the total value of software goes up, and the number of companies created goes up exponentially.
But the number of people who capture the value also goes up 100x.
I don’t believe in the “SaaS is dying” headline, I think it’s missing the point.
It’s simply that the power of SaaS is changing hands.
English

@toddsaunders @toddsaunders I have a similar story in real estate. I've been in the industry for 9 years. Over the last month I've dived into Claude Code, and built a whole product that simplifies getting property photos. Live, with subscribed users! sellersubmit.com
English

@DeryaTR_ @NotebookLM Can you make a video step by step how you made this?
English

Here is part 2 of my plumbing training videos created by @NotebookLM. My goal is to show that it is now possible to create AI training videos on pretty much anything. These will be incredibly useful for apprentices and hobbyists. In the age of AI, you can learn and do anything!
English

@toddsaunders If the barrier to building drops this much, do you think the real moat shifts to distribution and trust instead?
English

@ToddLlewellyn Let’s tell this story on video! Down to chat?
English

I take alot of heat on this app for my sales process. I try to do everything over the phone. Mostly text. I hate sales. I hate upsells. I try to be very straightforward. Doing it this way helps our prices be very competitive and still make great profit.
I built another tool that will help with water heater sales. Let me know what you think
hilarious-jelly-81232e.netlify.app
English

@nikitabier @X analytics aren’t showing from yesterday the 18th btw for some reason it skips the day completely
English

@toddsaunders SaaSpocalypse is just killing the VC model.
As you noted, to opportunity for 50k $5mm bootstrapped companies - building more bespoke software - just massively increased.
Power shifting from the investors to the builders.
English

an imperfect but useful analogy is the media entertainment industry. Concentrated in Hollywood → social media democratizes access → influencers proliferate.
Hollywood is still essential and invaluable for media entertainment but also over 11 million people in the US now make a living as full time creators (~2.5x the number of software engineers) and some of them have broken out to make life changing money.
So…concentrated specialization in Silicon Valley → agentic coding democratizes access → new yet to be defined era of tech entrepreneurship
English

@nikitabier @X looks like analytics has a bug, skipped yesterday data for some reason just FYI
English

@toddsaunders I'll record a loom video for you. How long should it be?
Bradford West Gwillimbury, Ontario 🇨🇦 English

I lost $40k of billables in fall 2024 because my hours logging system was manual entry, and my employees made a significant error (and I did not catch it until after the bill had been sent)
I had been eager to learn to code for years, so I spent 2025 using Grok & Claude to create steadysteel.org
It started as an hours log on a simple heroku url. The entries were manually copied and pasted into a notes document and added up with a calculator.
It is now a full on business platform with:
Inventory management
Expense tracking
Packing slip, invoice, quote, site report generation & coordination
CRM Customized for major solar projects
Browser based CAD program with text to CAD (beta) and quote as you build features
Business calendar
Live dxf upload instant quote generator
Welding cert tracker including critical doc generation
I built a test centre and an online booking program for it
Also designed a welding school course b with 32 online modules, which has a ton of features that are unique
Built a hidden workout tracker for myself
Truck inspection log program (consulted with my police buddies and a lawyer)
There is actually more than this but I'm out of time. A key component to tie it so in is a project view page where everything can be seen at once.
KPi Dashboard
X has been my main source of "hey you can do this now"
Everyone on the coding space that said this past December was a turning point was absolutely correct. It was a real grind before december. It's significantly easier now.
Bradford West Gwillimbury, Ontario 🇨🇦 English

@garrytan Thanks for your help.
Have a bunch of others that built mind blowing software with g/stack who have never written a line of code before.
Will share soon!
English

@toddsaunders @bennett_ts you should share your story about BugBarrier!
English


