Jason Wynn

@galluccinet Longest drive I've done alone was from Kentucky to Dallas, Texas. About 9.5 hours.

What’s one long drive or quiet stretch that gave you your best brand idea? Share it below.

Most days on the road look like this. Empty two-lane highway, sun beating down, nothing but miles ahead. For outdoor and active lifestyle brands, this is the reality behind the pretty trail shots. Long drives between events, between suppliers, between the next big idea. The work that actually builds something lasting happens in these quiet stretches. No audience. No likes. Just steady forward motion and time to think about what your brand really stands for.

@galluccinet What? They couldn't put in yellow carpet? 😂

Just another hotel room on the road. Laptop open, phones charging, Fox News running in the background. This is how most of us actually work: catching breaking policy updates while we’re between meetings, tasting sessions, or site visits. Clean-label and outdoor brands don’t operate in a vacuum. Regulations, consumer sentiment, and Washington decisions hit our shelves and our supply chains fast. Staying informed isn’t optional. It’s part of the job if you want to lead instead of react.

@WPSDLocal6 Pales in comparison to the around $80 billion that Facebook wasted on the Metaverse

Six months and millions of dollars down the drain, OpenAI is pulling the plug on what it once called “the most powerful imagination engine ever built.” wpsdlocal6.com/news/openai-th…

@Liron_Segev Sounds like justification to buy a server rack and hardware to fill it. 😂

"Local is lekker" - that is a South African saying. Meaning, "homegrown is the best." Broadly speaking, this refers to South Africans preferring local products over imported products, but I am going to adapt it for AI. Because being able to run AI locally on your own hardware is lekker (awesome). Wait. Are you saying you can run AI offline? yup. But there are pros and cons. The pro of running your own LLMs is that the token cost is Zero. Free. Nothing. So you can have your AI Agents working 24/7 and it costs you ZERO. And you get privacy since your data isn't going anywhere. You download a model (or several), point your tools at them, and you are done. The con, is that local models are not as "smart" or as fast as the ones by Anthropic, Gemini, OpenAI. This is due to the hardware limitation. To run a big parameter model, you need serious processing power AND serious RAM and ideally have a strong GPU and NPU. But some models work perfectly fine on your basic home hardware. Also, companies like @MiniMax_AI @Alibaba_Qwen are really pushing hard in this space. I think we will see @GoogleAI , @AnthropicAI and @OpenAI local flash llms too. And now, here is where the game changes: TurboQuant. @GoogleResearch just released a compression algorithm that achieves a massive reduction in model size without any loss in accuracy! (6x reduction in memory usage and 8x performance increase) ie. Run bigger models, faster, on the same hardware you have. This is massive I believe that just like you have a computer at home today, you will have AI Home Agent running locally at home on AI-optimized hardware. This space keeps getting wilder and wilder. The businesses laying the foundations today have an unfair advantage over those "still figuring it out". Get in the water. It's lekker! research.google/blog/turboquan… ps. this is what I am running on one of my AI Agent machines. It's slow, but do I care about speed when it is working while I am sleeping? I think not.

@ALadyNamedKatie 😂😂😂

Bad news. I am awake 😈

@lovelacecoding Kinda defeats the purpose of going to networking events, doesn't it? 😆 But yes, I get this.

MVP Summit tip 172: Always, ALWAYS, take earbuds with you to networking events This tip also works for other conferences / summits / get-togethers

@imbriannaclark I read that as "are you a chronic snorer" 😂

Be honest… are you a chronic snoozer? Yeah, same. 🤚💤 But apparently the experts say we really need to stop doing that. 👀⏰

Gotta love math jokes.

@galluccinet Plus, you got some good exercise with all of that walking 😄

Yesterday was my first full day walking #ExpoWest… and I decided to do something I almost never see people do at big conferences. I walked the entire show first. Every hall… every row… just mapping the floor and taking photos of brands I wanted to come back and talk with later. By the time I finished I had about 100 booths photographed for consideration. A few early conversations stood out… I spent time with the team at ZICO talking about how they approach brand collaborations on social media. We talked through the same playbook I used for years building Topo Chico in the U.S… lifestyle posts… recipe ideas… and lifting up other brands inside the content instead of always promoting yourself. I also had a quick conversation with the folks at Recess Water. Interesting brand evolution there… they originally launched with CBD… and then shifted into magnesium drinks. A good reminder that sometimes brands have to pivot their positioning as the market changes. One thing that completely surprised me… After 20 years of attending conferences… music events… tech shows… outdoor industry events… I was blown away by the creativity of the booths at Expo West. Even the smaller booths were beautifully designed. Thoughtful branding. Strong color palettes. Really impressive work. But I also ran into an interesting branding puzzle. I stopped at a brand called Tractor. Their cans use a palette of chocolate brown… caramel… and cream. At first glance it looks exactly like ready-to-drink coffee. But it’s actually an apple cider vinegar tonic. What made it interesting is I overheard two different groups of people say the same thing… they couldn’t figure out what the product was. That kind of confusion around packaging is fascinating to watch in real time. Last night I went through all the photos from the floor… sorted them into Tier 1 and Tier 2… and now my entire day today is booked. Every hour is basically spoken for with booths I specifically wanted to come back and visit. Today is the fun part… Meeting new people… learning about cool brands… and hopefully making a few new friends along the way.

Prediction: vlogs will make a comeback, especially in the education space. Hear me out: Trend I am seeing: "How To" tutorial-style videos are suffering on YouTube. My guess is that AI can give you the step-by-step in seconds. What IS working: How-To vids but with more added entertainment/ personality. If you can teach while sharing your experience, that is something that AI can't replicate. It doesn't even have to be the entire video, but just a scene where you do something as a human. Eg. If you teach about camera settings, get a coffee and shoot that. Then back in your "normal studio" teach about the ISO concepts and what they do. If you are a baking channel, instead of step 1, step 2. Share your shopping for the ingredients and take the audience with you as you tell them why this product and not that one. Then go back and teach. I argue we have too much education, and so we are looking for something extra. Vlog style. Thoughts?

@galluccinet Not worse but usually more of it. Whether this is good or bad thing depends on your perspective.

The work does not get worse because the tool got better.

@digitalphil_ Idiots

looks like Texas highways... I love the thud those two thugs made!!!1 #Texas #Crime #hoodfights

@HarpTwins 🤣🤣🤣🤣

Beach day for girls with Nordic blood! 🤣🤣❄️❄️ #frozen #nordic #north

@iyaz Don't feel bad. I didn't win one either.

So bad news, everyone. I failed to medal at the Olympics. We all held out hope till the last day. Turns out that you need to fill out some forms, qualify, travel to Italy, compete, and do well to get one.

@lovelacecoding You may want to check this out livestreamingpros.com/sprint/

I treid to make a short video every day the first week of January but I couldn't figure out how to get comfortable in front of a camera. However, at lot of folks online and offline have said that they enjoyed it so might need to give it another chance

I’m sorry if I’m awkward, it’s because I’m awkward.

@lovelacecoding Are they on YouTube?

@galluccinet And bigger words.

People add extra words to sound more important.

@lovelacecoding If you leave it up for another 10 months, you can get a head start on Christmas 2026.

Today's main task: taking down the Christmas tree. Whoops.

@lovelacecoding There's always a very slim chance that someone on the train would help with your CSS troubles. One can only hope. 😄

People online: “don’t work on your laptop on the train, your privacy is at risk!” Honestly, if you want to watch me lose a fight with div padding, that’s on you.