Jeff Murphy

Small towns don’t fall apart all at once. It’s one auction, one retirement, one empty building at a time. How do we reverse this trend? Is that even possible?

Direct-to-consumer sounds great until you're the one handling every complaint, every shipment, every customer expectation. The farmer's job is to grow it. The second you add retail on top of that, you've got two full-time jobs and the margins to pay for half of one.

I think farmers need to figure out how to open grocery stores and restaurants.

what the fuck.. Cargill is using AI cameras in *slaughterhouses* to extract millions of dollars of extra meat off the bones of animals.. here’s the TLDR: >workers get real-time smiley face ratings per cut. green, yellow, red. > 1% improvement = 200 million more pounds of beef per year. >proprietary AI camera system called “CarVe” >scans every cut in real time on the fabrication floor >flags meat left on the bone that workers missed >rates each cut green, yellow, or red so workers adjust instantly >piloted in Friona, TX. now rolling out across all plants this is not a tech company. this is a slaughterhouse in Texas. and AI is already grading every cut in real time.​​​​​​​​​​​​​​​​ this is insanity.

I think farmers need to figure out how to open grocery stores and restaurants.