Jeremiah Andrick
27.8K posts

Jeremiah Andrick
@jeremiah
Future something or other. Digital Strategy Nerd, Former Product Guy. Prone to fits of travel. Shooting sports enthusiast. Sounder ‘til I Die. VP @steelseries


Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo


a16z quietly published a 34-page internal memo on how their portfolio companies are completely abandoning traditional SEO. It got 200 views. Here's everything inside it. The memo opened with one line that stopped me cold. "Google rankings are becoming irrelevant for brands whose customers use AI to make purchasing decisions." Their data showed something nobody is talking about publicly. Portfolio companies that ranked #1 on Google for their core keywords saw a 34% drop in organic traffic in 12 months. Rankings didn't change. Traffic did. The customer behavior changed underneath them. People stopped clicking. They started asking. ChatGPT. Perplexity. Claude. Gemini. AI search doesn't show you 10 blue links and let you choose. It writes an answer and picks its sources for you. Your customer never sees your page. They see what the AI decided to say about you. The memo called the fix Generative Engine Optimization. GEO. Here's what their top portfolio companies are actually doing right now. They stopped writing blog posts for Google crawlers. Started writing content structured for AI extraction. Short, dense, citation-worthy paragraphs. Specific claims with verifiable numbers. The kind of content an AI can quote directly. They obsessively pursued earned media. Reviews. Expert mentions. Third-party coverage. Because AI models trust established publications infinitely more than brand websites. They treated their website like an API. Clean structure. Schema markup. Answers formatted so a machine can read and repeat them instantly. And they built authority in every language their customers speak. Because ChatGPT in French runs on completely different source data than ChatGPT in English. The brands winning in AI search aren't the ones with the best SEO agencies. They're the ones the AI already trusts. SEO optimized for clicks. GEO optimizes for citations. That shift is already happening whether you're ready or not.





Thought: Microsoft should kill the Copilot branding, and start over.



LOL, WUT 😲 Short version: SB 6358 attempts to strip corporations of the legal authority to spend money on elections or ballot initiatives in Washington, with severe penalties for doing so.

👀WOW😱 With just 4 days left of the session WA Senator Hasegawa drops this game-changer. Literally, changing the game. This is "we don't like that you might win the game, so we are changing the rules." A direct attack to shut down Let's Go Washington and others funding commonsense initiatives in WA. Never a dull moment with Washington democrats...will they suspend all the rules and rush this through in order to change the rules? 🤔 h/t .@Susan_Dupres

Gov. Bob Ferguson says he'll sign the latest version of the Democrats' "millionaires tax." ebx.sh/4Sng9D











