J.Sabwa🚀

Here's your friendly reminder to pre-order these bangers from the team ❤️ @rickytylershow x @TELLAMANWORLD - Sunday Drive 🏎💨 rickytyler.lnk.to/SundayDrive @Official_Vuyina - 23.02.99 💫 bfan.link/23-02-99

S/O to my GOAT Shebeshxt 🐐 To correct you, there are so many South African references in this new generation of rappers. It feels like you’re skimming through the music instead of really listening...everything you’re mentioning is already there. You can’t say everything sounds foreign. Even back then, you had your Reason, Golden Shovel, Tumi… then came Da L.E.S, Hydro, Morale, a lot of them were rapping in English too. At the same time, you had ProKid, Skwatta Kamp, Zulu Boy, HHP and more holding it down with local identity and language. That same balance is still happening now. Artists like 25K, Lowfeye, Loatinover Pounds, Blue Pappi and the North mob are rooted in South African culture, using local slang that speaks to both the new generation and the old. Then you’ve got K1llBrady, JayKatana and the youngins carving their own lane, still catering to their audience. I think people are just choosing to be ignorant and pushing this narrative that the new kids aren’t good enough. Truth is, even back then, there were dope rappers who didn’t always sound “South African” to casual listeners ... nothing’s really changed. We can't be having this conversation everyday, yall need to wrap it up. listen to Piano or Lekompo if they make you feel more local, then let the rappers be.

for real tho. whether you’re travelling, gigging or heading home I’d like to encourage you to prioritise safety on the road, stay alert this easter. take care.

music executives talk about “culture” the same way landlords talk about community.

MUSIC INDUSTRY PRO TIP – Nobody owes you a response. Nobody owes you an opportunity. Nobody owes you a shot. That sounds harsh but it's actually really freeing. Once you stop expecting and start creating your own motion, everything changes.

some artists think consistency means frequency. nah. consistency is recognizable quality. dropping often without identity just trains people to ignore you faster 🤷🏾‍♂️

Celebrating Greatness 🇿🇦 @Nasty_CSA

The music industry and the music business are two different things. Plenty of artists thrive without a label. But if you don't understand royalties and rights, nothing else matters.

I need like 12 months of paid leave, I’m so burnt out.

Don't be taking music advice from people who don't see the magic in a record until it blows up

artist manager lol

Join us for a lekker evening next week Thursday at Cultish Rosebank❤️🏆 RSVP: shorturl.at/08yUa

When a genre’s popularity cycle ends, the SA audience adopts the next genre & shuns anyone who doesn’t. Kwaito, Deep House, Gqom had golden era’s, they are currently niche (& they tick the local SA sound boxes) but it’s only ama’ngga yall constantly worried about. Woah.

For people who aren’t old enough to have experienced Lauryn Hill in her prime, Tems is the closest thing to that.

When pushing your music, starting an activity without being clear about the outcome you want, or without the capacity to sustain it until the goal is achieved thereby setting yourself up for failure. Many Artistes run ads for a month or two and start getting attention that doesn’t translate into real acceptance of their music. Once the ads stop, the attention disappears and they’re forgotten. The ads stop either because they can’t sustain the funding when results aren’t coming, or because they never had a clear purpose for running them in the first place. Every activity used to push music must be anchored on a structure or system that ensures sustainability until the goal is achieved. And the expected outcome should also strengthen the structure that will support future outcomes. Don’t push music like you’re just fulfilling all righteousness. Be deliberate. Always count the cost. Otherwise, you’ll keep leaving behind unfinished efforts that eventually pile up and work against you. Every activity should produce small wins. And when small wins accumulate, momentum begins to build.

Dawn ~ The beginning @Yfm @1Roiii_ 🎥: @_kidkadi

dismissing your idea and then quietly adopting it later is one of the most revealing things a person can do. it tells you they understood exactly what you had. they just did not want you to be the one who had it.

Music didn’t get worse. Our listening did. So many rush through new releases just to have an opinion online. People rarely sit with an album anymore. You can’t connect with music you’re half-listening to while scrolling.

We don’t talk about how impossible it is to plan financially for ANYTHING when ur checks come in 2 years after doing the work (if they come at all). This is why most producers stay broke… diversify your revenue streams.

@Ayotunde_ojo1 Please don’t ever call 15 years of grinding privilege. Im speaking from a place of experience. What you think is luck is strategic decision making and a lot of deep prayers. Nobody gave us a hand out, we had to prove ourselves.

"You want to celebrate our art, but you won't protect it." - Jayme Lawson calls out the #BAFTAs slip up at the #NAACPImageAwards