Jody Lowe retweetledi
Jody Lowe rarely misses a hashtag#MICUS conference. Read her takeaways about this year's high energy event: lowecom.com/insights/blog/…
#LoweDown
English
Jody Lowe
233 posts
Jody Lowe
@JodyLowePR
Jody Lowe is founder of @TheLoweGroup, specializing in #FinancialCommunications, #PublicRelations, media training, #CrisisCommunications and digital marketing.
Wauwatosa, WI Katılım Kasım 2019
197 Takip Edilen88 Takipçiler
Jody Lowe retweetledi
Earned media: the PR workhorse for visibility.
Nothing beats third-party validation—but your firm must be worthy of it.
We make the case in our latest Lowe Group post. #LoweDown
lowecom.com/insights/blog/…
English
Jody Lowe retweetledi
PPC advertising continues to work for asset and wealth managers, but heightened competition means the most desirable terms may be out of reach. Not to worry—Pat Allen says you might be better off long term with other brand-building tactics. #LoweDown
lowecom.com/insights/blog/…
English
Jody Lowe retweetledi
The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before. @RockTheBoatMKTG comments in today’s Lowe Group post.
bit.ly/3QGMdxW
English
Jody Lowe retweetledi
The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post, @JodyLowePR elaborates on what's in a crisis toolkit. bit.ly/3CEumEz
English
Jody Lowe retweetledi
ETF issuers, follow these suggestions from @JodyLowepr to raise assets to achieve viability.
bit.ly/4arshby
English
Jody Lowe retweetledi
The investment industry has long worked with influencers—and to the industry's benefit. Today's generation offers more opportunities, writes @JodyLowePR in this week's post. bit.ly/40bcPvo
English
Jody Lowe retweetledi
We had a great evening sponsoring the @MKEPressClub Meet the Media event! It’s always great to connect with our #MKE press community & meet new faces in the industry. Our own @GregJoslyn even got to showcase his mixology skills during his “celebrity bartending” shift.🍻
English
This is a refresh of a blog I wrote a while back on rebuilding your reputation when things go wrong. The advice remains the same....
Lowe Group@TheLoweGroup
Unwanted news coverage is never fun, but it doesn't mean your firm should avoid the media altogether. @JodyLowePR shares how to manage the immediate aftermath & craft a strategy to rebuild your reputation. lowecom.com/2024/12/04/neg… #TheLoweDown #FinancialPR
English
Jody Lowe retweetledi
Self-serving content can undermine the implicit contract you have with your readers. Ben Bishop explains how to avoid that in our latest Lowe Group blog post. bit.ly/4i3soxx #TheLoweDown #FinancialPR
English
Some excellent data on what advisors expect from asset management websites.
Lowe Group@TheLoweGroup
To make the most of advisors’ occasional visits, second-tier websites need to be easier to use. Pat Allen digs into the latest @JDPower & Associates research findings. lowecom.com/2024/11/13/jdp… #TheLoweDown #AssetManagement
English
Jody Lowe retweetledi
The recent bounty of election commentary from asset managers & advisory firms illustrate a proven, winning PR approach. In the latest Lowe Group post @JodyLowePR expands on the benefit for leverage expertise for #PublicRelations and brand-building. lowecom.com/2024/11/06/pr-…
English
Jody Lowe retweetledi
We're trying to imagine the marketing work ahead in order for firms to meet @cerulli_assoc forecast for $2.5 trillion in #alts by 2028. lowecom.com/2024/10/17/alt… #TheLoweDown
English
We love taking PMs or experts to NY. Choosing where to stay in NY is a whole other topic...
Lowe Group@TheLoweGroup
New York media trips can be one of the most productive ways to generate exposure. In our latest post @JodyLowePR & @GregJoslyn offer time-tested tips on how to make the most of them. lowecom.com/2024/10/09/new… #TheLoweDown #FinancialPR #MediaRelations
English
PR pros may need to think carefully about who to target with the advent of AI search...
Lowe Group@TheLoweGroup
If you’re even dabbling with AI search, you may be seeing some surprising results among the citations provided. Read why @JodyLowePR & Pat Allen think this is a PR and digital opportunity. lowecom.com/2024/10/02/ai-… #TheLoweDown #FinancialPR #AI
English
Jody Lowe retweetledi
Lowe Group President @JodyLowePR explains why we recommend clients be prepared to comment on policy such as the DOL Retirement Security Rule in her piece for @advisorpedia: advisorpedia.com/next-chapter-r…
Advisorpedia@advisorpedia
We’ve encouraged investment pros to jump on major news like the Fiduciary Rule. Those who have been successful are consistently available, not just to score “one offs” but to become “go to experts." @TheLoweGroup ow.ly/1OJK50Tr7xN
English