Joe Welstead 💧☀️

Have we recently connected on X? Say hey! 2024 has been ALL CHANGE for me: - In April*** I launched an electrolyte concentrate brand called Oshun (drinkoshun.co) with my partner @knowjack_ and it’s growing faster than I’d ever imagined. Our mission is to make our customers a little bit happier through better hydration. I LOVE IT! 😍🌊 - Hydration is my second deep dive into health CPG. Previously I launched and sold a supplement company specialising in sleep and energy. - Once upon a time I was a pro swimmer, today I'm a pro dad and husband. *** THAT SAME MONTH OF APRIL *** my family and I moved from England to the south of France. We also welcomed our second kid in October 🥹 Expect unfiltered takes on DTC, good vibes and occasional baguettes.

@gbaroth Cmon Greg how much of that 20m is going to making rugs?

@JoeWelstead Rugs are pretty expensive… but I’ll stick with my Nordic knots

Forget the irony for a sec… what kind of rug company needs TWENTY MILLION DOLLARS??????

Electrolytes for skin health? Well I never ;)

@drewfallon12 100m and you still gotta raise 😭

HYDRATION BRAND DRYWATER APPROACHING $100M IN SALES According to Orange County Business Journal - hydration brand DryWater is the latest in the electrolyte craze to set its sights on $100M in annual sales; just two years after launch. The clean hydration brand is backed by Raptor Group and Vanquish Equity, with a new funding round planned for the coming months. DryWater is expanding its retail footprint from 1,500 Walmart doors and 6,000 Walgreens to add 41,000 doors in a single year. DryWater uses an NSF Certified Sport electrolyte formula and focuses its marketing on women's sports. This strategy targets the brand's 80% female consumer base while avoiding the high media costs of traditional sports marketing. Clean hydration is one of the most crowded shelves in grocery right now with Liquid IV, LMNT, Nuun, Ultima and Cure all competing for the same space.

@axelk Steak and a green salad, £127 +12.5% 😐

Great menu but how did we get to these prices in London? Everything is half price in Paris

@hazan0608 Counting on it.

The next 3-5 years will be a great time for CPG / DTC acquisitions.

@sacre_monstre Sans parler des moisissures dans la delonghi 🥰

La Bialetti, un concentré du génie italien, la Chapelle Sixtine du café 🥰☕️☕️☕️... pas besoin de claquer 1000 balles dans une DeLongui qui embarque plus de technologie qu’un IPhone 😂😂😂

@cantripguy It’s a bubble bath actually

@JoeWelstead im gonna rub oshun on my skin

I love this placement.

Anyone manage to get this to work in a partnership ad?

@powl_d Tu achètes ou? :)

Ma nouvelle drogue

Good friends buy your product. GREAT friends like and comment on your ads.

I’m still decidedly average but now I’m average with nice shoes 🎾

@PhilKiel Some things should never be said out loud Phil

@JoeWelstead Trustpilot aggregators

What's worse: Coupon aggregators or TrustPilot?

@michaelmiraflor Interesting!

@JoeWelstead This is a real person (had a tiktok/reels clip go viral last year) but my theory is that she sold her AI rights to Superpower for marketing purposes. Like I actually think it's a 50/50 chance.

Can’t tell if real or Superpower AI marketing thing playing out.

@carsonbhoffman It’s also in airports that you pick up germs and end up with Covid. Airplanes are pretty clean thanks to their HVAC.

Love flying, hate airports. People are peak stupid at airports.

@alphafox Plz no

This exists because sliding in a weight from the side is just too difficult:

Advice to ignore: - Business advice from 1-time founders - Money advice from people born into it - Parenting advice from 1-kid parents - Risk advice from wealthy people - Marketing advice from retailers - Home ownership advice from boomers - Europemaxxing advice from Americans