John Forberger

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@philwinkle But EPIC ingredients!

should've hired some consultants

@ChristineMHall You left an imprint. I'm sure PR pros are scrambling and trying to figure who to email on Monday!

Personal news: I decided to leave TechCrunch after three glorious years. No future plans at this time other than naps.

@ashjeanmason Not a PR person. Barely more than a scam artist.

PRs: don't be like this person. She pitched me her client for my podcast, I said yes, and then she pulled a bait and switch to say, "Oh yeah, my client charges $200 every 15 minutes." Uh, what? That's not how this works.

@christymaginn @alexrkonrad ? I didn't say only TC.

@JohnForberger @alexrkonrad with a $450M round - they should be looking at more than just tech crunch. Going rate right now appears to be $300M. bloomberg.com/news/articles/…

Lord give me the strength not to tweet out the $450M funding round a startup's PR firm just blasted out, unasked, "under embargo" to August 14

@alexrkonrad And I'd bet they haven't read any Forbes stories in 3+ months.

@alexrkonrad Guaranteed they promised TechCrunch coverage to the client. Promise. I've seen your face in briefs from prospects.

@NadiaWorsley PR, until very recently. No longer taking on retainer clients. Doing strategic workshops and training instead.

Everyone who had “talks too much” on their report cards in school, what do y’all do for a living?

@KimekoM The analysts said Trump lied 50 times. I haven't seen a count of Biden's yet.

WHERE IS THE FACT CHECKING?!

@nikillinit We moved there and left in 6 months. It's a city far better to visit, we felt.

how come more people don’t move to San Diego? This place feels like paradise.

@KimekoM Ya gotta meet my wife there!

It's almost as though AI has taken over this year's Cannes Lions programming. But it seems we haven't made it past the hot air phase of the AI hype cycle, says Hilton CMO Mark Weinstein. Tune into the first of many Digiday @ Cannes podcast episodes 🎙️ digiday.com/marketing/digi…

@KimekoM You gotta meet my wife in Cannes. I'll email you now!

@zendadddy A small child with a strong back to balance on.

standing desk recommendations?

@kristinamonllos Studied it in film school. It never gets old and has an amazing soundtrack!!

just saw run lola run for the first time. it totally blew my mind! loved. it’s so stylish, great writing, killer soundtrack. i can’t even imagine how crazy that shoot must’ve been. go see it while it’s back in theaters!!

@WhatsGregDoing I love to not see it!

@JohnForberger Didn’t make the list but that’s a good one. youtu.be/JXrrzAiYxvg?si…

Everyone's "unpacking" stuff? "Let's unpack the marketing plan." "Great question, I want to unpack that." When did everything get so packed? What's with this overused word? I absolutely hate it.

@realBrookNash Jasper National Park in Alberta Yosemite Crystal River in Florida Niagara Falls absolutely sucks

What tourist attraction is NOT overrated?

@realBrookNash Someone else charges more, so why not you.

There’s no such thing as universal advice for freelancers. But, if there was… what would make the list?

@PRisUs Preparing clients for PR is often overlooked because lots of folks want to charge clients as they learn about them, which isn't fair to me. Thank you for having me on.

@JohnForberger Thanks so much, John, for spending time talking with me about this - we don't talk about it enough. Truly appreciate your time and value you as a colleague.

Before you do PR, please watch this. I chatted with @PRisUs about how B2B companies should prep to get the most out of #publicrelations. We cover why too many PR partnerships fail. #prexplored #mediarelations youtube.com/live/FqQLNWyLF…

@bayareawriter This comes from fear. Some PR pros fear clients so they knowingly do things against their will to please clients. I also believe too many PR pros haven't been properly trained. Oof.

Friendly PR/comms tip: It is not a good idea to request coverage of fundraising news and include a link to a story that ran in another publication earlier that day covering said news.