John Croll

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John Croll

John Croll

@John_Croll

Husband to Susie and dad of 3 great kids. Loving building @TruescopeHQ with a great team. Working with sports on opportunities for people with a disability

Sydney, Australia Katılım Şubat 2009
791 Takip Edilen1.1K Takipçiler
AUS Paralympic Team
AUS Paralympic Team@AUSParalympics·
Thank you, Brad Dubberley, for everything you have done 💚💛 Leading the Steelers for nearly two decades, Brad helped shape a program, a culture and countless lives along the way. Read more: bit.ly/4ahI8es
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John Croll
John Croll@John_Croll·
@Frank_Strong It is a good report and I think it shows how quickly the media intelligence space is changing. I think it the next report you will see some very different results from a number of vendors.
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Frank Strong 🤘🏻✒️🗡
Frank Strong 🤘🏻✒️🗡@Frank_Strong·
That's all for now. Will do a post for Tuesday - and vendor reaction (if there is any) in a follow-up piece.
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Frank Strong 🤘🏻✒️🗡
Frank Strong 🤘🏻✒️🗡@Frank_Strong·
PR firm Edelman has created a report evaluating AI tools for #marcom. They looked at a bunch (including @muckrack & @onclusive) and narrowed the list to these five. The winner? @quid_official according to Edelman. I've been covering this tech for ~5+ years and have never heard of them (spent countless nights and weekends on this project and easily have written ~100k words or more). The firm does include a disclosure statement that it uses some of the tools. However, Quid also has a case study for Edelman on its site quid.com/customer-story…. It's the only case study I can find. Edelman did have a partnership with Cision a few years back, but best I can tell it fizzled. Might have been a different exec team if memory serves me. That doesn't mean they didn't earn it...just a little surprised to see their name here. Runner-ups, according to Edelman: 2. @Meltwater 3. @Talkwalker (who I've excluded from my writing a few years because they are much broader than PR, but they have broad brand recognition in PR) 4. @SignalAI - I've spoken 1:1 to their CEO for research - a lawyer turned entrepreneur and he has an interesting story about issues management. And they've raised gobs of funding. 5. @Brandwatch which is one of the umpteen acquisitions made by @Cision. Cision is, in my view, the undisputed incumbent in the space. However, they have struggled under repeated executive turnover, frothy ownership, new competition and changing market dynamics. There is a decent chance I'll write about this in-depth soon. All solution providers included in this study are welcome to send me input. Those who follow know I always give substantive straight-talk a fair shot ... but have very little patience for grandstanding (which is why, I think PR people looking to buy tech read my stuff). I don't have an angle yet, as I'm still processing the report in my little brain. Y'all know how to reach me. #PR #marcom #PRsoftware #prtech
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PRSA NCC
PRSA NCC@PRSA_NCC·
For trade associations, lobbyists, government agencies, & politicians, effective media monitoring & analysis is a strategic necessity. From summarizing your coverage to drafting content, maximize productivity & stay informed with @truescopehq. Learn more: prsancc.org/elevating-medi…
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Semrush
Semrush@semrush·
13 social media monitoring tool recommendations: 1️⃣ Semrush Social 2️⃣ Media Monitoring 3️⃣ Brand Monitoring 4️⃣ Brandwatch 5️⃣ Rival IQ 6️⃣ Mention 7️⃣ Keyhole 8️⃣ Agorapulse 9️⃣ BuzzSumo 🔟 Meltwater 1️⃣ 1️⃣ Sendible 1️⃣ 2️⃣ Sprinklr 1️⃣ 3️⃣ Hootsuite social.semrush.com/4d4yiuI.
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Tressa Robbins ✨
Tressa Robbins ✨@tressalynne·
⭐ I'm thrilled to announce that I've joined the @Truescope_NA Client Success team! Leveraging my extensive experience in news monitoring and media measurement, I'm excited to bring unparalleled support and solutions to an industry I know so well. truescope.com/news/industry-…
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John Croll
John Croll@John_Croll·
In a move that could enhance the future of AI development, social media platform #reddit recently announced plans to license its vast repository of user-generated content to train large language models (LLMs) for AI companies. truescope.com/post/reddits-b…
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Piers Morgan
Piers Morgan@piersmorgan·
Great to see (via @TheSun ) Kate laughing and joking with William on their shopping trip. She’s obviously recovering well. This should end a lot of the conspiracy theories…
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Qantas
Qantas@Qantas·
Watch the timelapse of our new QantasLink @Airbus A220 ‘Minyma Kutjara Tjukurpa’ getting its very special paint job – the sixth aircraft to join our Flying Art Series with @balarinjidesign.
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John Croll
John Croll@John_Croll·
@b022373 @wallabies Always good to see such a positive comment straight up. How would the NRL team go in the scrum, lineout, maul and only have 13 on the field. It’s a different game.
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B@b022373·
@wallabies NRL side beats both teams by 100
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Phil Sledge
Phil Sledge@PhilSledge·
Post the last photo of your pet on your phone. I’ll go first. No cheating 😂
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John Croll
John Croll@John_Croll·
Coming this Wednesday, my appearance on #FILED with Anthony and Kris at @RecordPoint. I can't wait to share the amazing conversation we had covering our work at @truescopehq and #AI. Check out other episodes and subscribe get the new episode in your feed: filed.transistor.fm
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ASAPD
ASAPD@aussapd·
🎉 Exciting News 🌟 We've launched the FIRST disability inclusion education modules for sports coaches in Australia! Join the movement to foster a more inclusive culture 💪 in sports. Read more: asapd.org/asapd-launches…
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