John Croll
1.5K posts

John Croll
@John_Croll
Husband to Susie and dad of 3 great kids. Loving building @TruescopeHQ with a great team. Working with sports on opportunities for people with a disability
Sydney, Australia Katılım Şubat 2009
791 Takip Edilen1.1K Takipçiler

Thank you, Brad Dubberley, for everything you have done 💚💛
Leading the Steelers for nearly two decades, Brad helped shape a program, a culture and countless lives along the way.
Read more: bit.ly/4ahI8es


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@Frank_Strong It is a good report and I think it shows how quickly the media intelligence space is changing. I think it the next report you will see some very different results from a number of vendors.
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PR firm Edelman has created a report evaluating AI tools for #marcom.
They looked at a bunch (including @muckrack & @onclusive) and narrowed the list to these five.
The winner? @quid_official according to Edelman.
I've been covering this tech for ~5+ years and have never heard of them (spent countless nights and weekends on this project and easily have written ~100k words or more).
The firm does include a disclosure statement that it uses some of the tools.
However, Quid also has a case study for Edelman on its site quid.com/customer-story….
It's the only case study I can find. Edelman did have a partnership with Cision a few years back, but best I can tell it fizzled. Might have been a different exec team if memory serves me.
That doesn't mean they didn't earn it...just a little surprised to see their name here.
Runner-ups, according to Edelman:
2. @Meltwater
3. @Talkwalker (who I've excluded from my writing a few years because they are much broader than PR, but they have broad brand recognition in PR)
4. @SignalAI - I've spoken 1:1 to their CEO for research - a lawyer turned entrepreneur and he has an interesting story about issues management. And they've raised gobs of funding.
5. @Brandwatch which is one of the umpteen acquisitions made by @Cision. Cision is, in my view, the undisputed incumbent in the space. However, they have struggled under repeated executive turnover, frothy ownership, new competition and changing market dynamics.
There is a decent chance I'll write about this in-depth soon.
All solution providers included in this study are welcome to send me input.
Those who follow know I always give substantive straight-talk a fair shot ... but have very little patience for grandstanding (which is why, I think PR people looking to buy tech read my stuff).
I don't have an angle yet, as I'm still processing the report in my little brain.
Y'all know how to reach me.
#PR #marcom #PRsoftware #prtech



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John Croll retweetledi

For trade associations, lobbyists, government agencies, & politicians, effective media monitoring & analysis is a strategic necessity. From summarizing your coverage to drafting content, maximize productivity & stay informed with @truescopehq.
Learn more: prsancc.org/elevating-medi…
GIF
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13 social media monitoring tool recommendations:
1️⃣ Semrush Social
2️⃣ Media Monitoring
3️⃣ Brand Monitoring
4️⃣ Brandwatch
5️⃣ Rival IQ
6️⃣ Mention
7️⃣ Keyhole
8️⃣ Agorapulse
9️⃣ BuzzSumo
🔟 Meltwater
1️⃣ 1️⃣ Sendible
1️⃣ 2️⃣ Sprinklr
1️⃣ 3️⃣ Hootsuite
social.semrush.com/4d4yiuI.
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@tressalynne @Truescope_NA Welcome @tressalynne to the team and I am really looking forward to working with you.
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⭐ I'm thrilled to announce that I've joined the @Truescope_NA Client Success team!
Leveraging my extensive experience in news monitoring and media measurement, I'm excited to bring unparalleled support and solutions to an industry I know so well. truescope.com/news/industry-…
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Most X Users Rely on the App for News Content, Research Shows socialmediatoday.com/news/most-x-us… via @socialmedia2day
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In a move that could enhance the future of AI development, social media platform #reddit recently announced plans to license its vast repository of user-generated content to train large language models (LLMs) for AI companies.
truescope.com/post/reddits-b…
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Great to see (via @TheSun ) Kate laughing and joking with William on their shopping trip. She’s obviously recovering well. This should end a lot of the conspiracy theories…

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Why Social Media Monitoring Is Vital for PR and Communication via @G2dotcom learn.g2.com/why-social-med…
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Watch the timelapse of our new QantasLink @Airbus A220 ‘Minyma Kutjara Tjukurpa’ getting its very special paint job – the sixth aircraft to join our Flying Art Series with @balarinjidesign.
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@prsany @truescopehq is very excited to be involved and seeing the great work by @prsany members at the awards ceremony.
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PRSA-NY extends our gratitude to Truescope for sponsoring this year's #BigAppleAwards2023.
Truescope is a SaaS platform founded by media and technology experts.
Learn more at truescope.com.
#BigAppleAwards #PRSANY

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@tysonbrody Hi @tysonbrody you should have a look at @truescopehq I am a little biased, as a I am a co-founder, but I think it is very good
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@b022373 @wallabies Always good to see such a positive comment straight up. How would the NRL team go in the scrum, lineout, maul and only have 13 on the field. It’s a different game.
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Coming this Wednesday, my appearance on #FILED with Anthony and Kris at @RecordPoint.
I can't wait to share the amazing conversation we had covering our work at @truescopehq and #AI.
Check out other episodes and subscribe get the new episode in your feed: filed.transistor.fm

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John Croll retweetledi

🎉 Exciting News 🌟 We've launched the FIRST disability inclusion education modules for sports coaches in Australia! Join the movement to foster a more inclusive culture 💪 in sports. Read more: asapd.org/asapd-launches…
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John Croll retweetledi

Thanks to @shonna_dorsey for the extra 10 minutes today during the TEN podcast! cc @neb_tech @truescopehq

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