Ladder

Big day for us at Ladder! We’ve been dreaming of this one for a minute. 🫡 @Apple iOS App of the Day @AppStore

@barstoolsports Hilary Duff trains on Ladder 💪

Hilary Duff Hopped In Some Workout Gear On Instagram To Announce Her New Fitness Journey And It's An Inspiring Sight To See s.barstool.link/c/article-3568…

@ImLizzieM @HilaryDuff Lizzie McFire

Hilary Duff stuns in new photos for @joinladder 🍑

Did we plan this? No. But will we accept it as a gift from the universe? Absolutely.

@HilaryDuff @HilaryDuff – 1 of 400,000 strong women on @joinladder. The back cover of today’s New York Times and Times Square billboard. ⬇️

This is what made @HilaryDuff the most obvious partner for Ladder. “Being able to carry my kids and give my best on stage, all while feeling confident in my body, is everything. Strength training gives me that, and @joinladder gives me the plan.” – @HilaryDuff

“No woman should lift more than 3 pounds.” This is a literal quote from the most popular celebrity trainer of the last 20 years. And for years, @hilaryduff believed it. Until she started to lift. Then everything changed. 🧵

@iamniakouture hey! happy to help. you can cancel your subscription anytime in the App Store, or you can reach out to our support team at support@joinladder.com!

@joinladder where do you even contact support you guys charged me unknowingly and wont respond to anything emails for my refund after my FREE trial unprofessional asf. I need my refund

@AngSa777 hey! thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@joinladder Hey the app is down ):

Experts coaches with AI tools > AI workouts

@RejiYates hey! thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@joinladder what’s happening with the app??

@Wy4954504184713 @DontKurtMe hey! thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@DontKurtMe @joinladder I thought it was my phone for the last hour.. lol

@joinladder how long till your app is fixed? I’m trying to workout 😩

@bwinecoff hey! thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@joinladder what’s going on

@EugeneBerra @RejiYates hey! thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@RejiYates @joinladder Any updates?

@Zaywop_3 @DontKurtMe hey thanks for you patience, sorry we missed this. AWS was down earlier which caused an outage for us for about an hour before service was restored. everything is up and running!

@DontKurtMe @joinladder Mines buggin too! Finally let me in saying invalid membership smh

@GAINfitness 115k App Store reviews with a 4.9 star rating say otherwise, no Medium thinkpiece needed 🙃

Just published a Medium teardown of the top strength training apps (Fitbod, SHRED, Ladder, Peloton Strength+, Freeletics). Not to dunk on them, but to explain why this category is still up for grabs. A truly great strength app has yet to exist. @nick_97979/top-strength-workout-apps-for-2026-heres-what-still-doesn-t-work-b8e7b109a9ff" target="_blank" rel="nofollow noopener">medium.com/@nick_97979/to…

@SpiceP0dcast @patrick_oshag @ThomasDigan Thanks, Alon!

@patrick_oshag @joinladder @ThomasDigan "what appealed to me in the startup world is that you could will stuff into existence." Such a good episode Patrick! As someone building in the consumer space I love every minute of it.

.@joinladder was my first angel investment, made entirely on trust in @ThomasDigan when I had no idea what I was doing in venture. What followed is one of the most unlikely and dramatic business stories I've been part of. Today, Ladder is the number one strength training app approaching $100M in ARR with over 300K members. But it should have died several times and survived through sheer force of will from Tom and CEO @GregoryFStewart. Tom left a lucrative hedge fund career and moved his family to Austin. He raised money from me, my family and his friends. Tom talks about how when you take money from people that close to you, you have to know deep down that you're willing to do whatever it takes. During the early years, they were in constantly in debt with no customers and no sign of PMF. They celebrated raising $10k checks at night while negotiating with creditors and rebuilding the product during the day. Greg describes copying thousands of App Store reviews into Word documents and color-coding them by theme to know exactly what feature to build next. He talks about going into what he calls a "cave process," disappearing to study a single problem until he masters it. He spent months cracking TikTok with no background, dissecting every minute detail -- the hook in the first three seconds, what the coach was wearing, the gym setting -- to grow from $3M to nearly $100M in ARR in four years. Ladder is becoming the operating system for health and fitness, but this conversation is about how hard it really is to build something valuable, told by two people who were willing to do absolutely anything to make it work. Enjoy! Timestamps: 0:00 Intro 1:07 The Genesis of Ladder 3:04 Engineering DNA vs. Content Libraries 4:31 Scaling to 300,000 Paying Members 5:36 Leaving the Safety Net 9:00 Restructuring 13:58 Survival Mode 25:48 Ruthless Prioritization 27:15 Integrating Nutrition and Listening to Members 33:53 Cracking the TikTok Growth Loop 44:25 Expanding the Brand Beyond Short-Form Video 46:54 Financing Growth 51:10 Leveraging AI 58:10 Long-Term Vision 1:05:32 Kindest Thing