Jonathan Lese

Next month, I’m headed to New Orleans for the @oceanticnetwork’s 2024 IPF Week. From offshore wind to floating solar farms, the world’s waterways will play a pivotal role in our clean energy economy.

Join me⤵️ #IPF2024 #IPFConf
oceantic.org/oceantic-event…

While today’s #metaverse provides a new and novel #marketing channel, it’s not a truly disruptive one. What leaders should actually be preparing for is the rise of #BlendedReality. Find out why: venturebeat.com/2022/06/10/why…

A great way to boil down #eventROI: experience, engagement and enablement forbes.com/sites/forbesco… #eventmanagement #hybridevents

Zoom burnout is real, but the experience of the #metaverse promises to be different for meetings and events techwireasia.com/2022/05/are-vi…

Another example of how events are embracing the #metaverse Miami Fashion Week goes virtual with Metaverse Group fibre2fashion.com/news/fashion-n…

There is no way to fully replace the human experience of an in-person event, but virtual events are still useful in many situations forbes.com/sites/forbesco…

Why event technology is critical to marketing success martech.org/why-event-tech… via @martechismktg

As we move further into the metaverse with events, NFTs will provide unique opportunities for marketing and branding. How can #NFTs show up at events? Here’s how they might join your next convening buff.ly/3z2EP8C

At the end of the day, it's not where you reach your attendees but how. Attendee experience drives engagement and success. Transforming Virtual And Hybrid Events Into Experiences via @forbes forbes.com/sites/forbesbu… #eventengagement #eventROI

Refining Event Offerings & Content To Promote Community Engagement demandgenreport.com/resources/whit… #eventengagement

6 Audience Engagement Tools for Event Marketing in 2022 buff.ly/3w5Mn8B

14 Smart Tips For Organizing A #VirtualEvent In 2022 via @forbes buff.ly/3MHAE5V

Refining Event Offerings & Content To Promote Community Engagement buff.ly/3l3Ye0J #eventengagement #eventROI

Snapchat's Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements buff.ly/3M6sd3X

Great example of improving #eventengagement with #AR PGA TOUR Continues Partnership With Quintar to Expand Mobile AR Experiences buff.ly/3w5dMaO

Google's AR Glasses Revealed In Teaser At I/O 2022 buff.ly/39i2bwk

Perhaps we are overthinking virtual and hybrid events. Could it be as simple as this? 💻 Virtual -> Information (consumption & discussion) 🫂 In-person -> Connection (shared experiences & building rapport

When you think about your engagement strategy: How often does your audience WANT to connect with you?

"Your audience deserves a choice" says engagement strategist Tonya Almond on hybrid #businessevents

The Metaverse IS coming to events - will you be ready? jonathanlese.com/the-metaverse-…