Jonathan Wagstaffe

@CliveMyrieBBC In 2012, we were eight points behind United with five games to go…

I second that emotion David!!

@fredsirieix1 Ou? Val d’Isere?

What bliss! No traffic!🎿⛷️ Tout Shuss all the way down the mountain 🗻 It’s time for l’apéritif 🥂🍾 What’s your tipple?

@bhalligan In phase 1 and 2 need sales people who can help develop the playbooks. In stage 3 need sales people who will execute faithfully on the playbooks.

I see 3 phases of sales leadership hires in scaleups: 1st - Get first customers and get first sales reps. 2nd - Figure out the process to get customers and sales reps. 3rd - Scale the process to get customers and sales reps. You need all three phases, but you need to compress the time.

@emollick Does this mean the hype cycle has entered the trough of disillusionment?

Heh. "GPT-5 Pro, here is data about the Gartner hype cycle, tell me if it is real given the data and show me evidence" (I gave it a dataset of Gartner technology analyses since 1995) "Is the five stage cycle real? How about the trough of disillusionment? Audit your results"

IYKYK... linkedin.com/posts/wagstaff…

@EricIdle Same.

I hate Horror. Psycho was the last I watched…

@EricIdle They were one of the founders of the Football League, along with The Wednesday and Blackburn Olympic, etc. It was a few years before someone pointed out that nylon hadn’t been invented yet, and so they changed their name to Brentford, by which we still know them today.

Is that a Football Team?

Is it time to rethink what really drives success? Discover why science suggests moving beyond outdated rewards to tap into the true potential of intrinsic motivation.

@JohnAmaechi 💯 Similarly, I’ve never described anyone as “working for” me, always “working with” me. The words we use are very important.

As leaders, we must promise to see each person as an individual, not just a job description. Terms like 'employees' and 'talent' can strip away humanity and overlook the unique gifts everyone brings.

@EricIdle Break a leg!

Opening night in Auckland. Good luck audience! Coming soon Wellington, and Christchurch.

Fascinating!

@bhalligan 2025 is the year of the AI Agent.

I think software applications are going to go from "Do It Yourself" to "Do It With Assistance" to "Do It For Me." What do you think?

Wow…

Do yourself a favour and enjoy this wonderful two minutes. RIP.

@CeliaRichards0n What a brilliant tweet to start the day. Well done all of you and happy birthday to the star of the show!

🧵1/4 Kintsugi is the Japanese art of using gold to mend things that break. It is permanent evidence of both crisis and endurance. This boy turns 18 today. While willing his body to survive we often worried about what years of cruel cancer treatment would do to his soul.

@bhalligan This is absolutely true, and it took me a long time to realise how true it is. First piece of advice to any scale up CEO.

You’re being watched 10x more closely than you think: I often hear from HubSpotters about something I said 10 years ago in a hallway conversation that I had long forgotten. It may not seem like your team pays any attention to you (it seemed that way to me), but they are very closely observing what you say and your body language. This can be a superpower or kryptonite for you. (6/6)

I wrote down literally everything I've learned about COMMUNICATING on the journey from startup founder ($0) to scaleup CEO ($25billion). Get the truth telling vs cheerleading thing right-ish: I worked with folks who were always cheerleading and didn’t spend enough time grinding on the details. It drove me crazy. I tended to over-index the other way. It drove many of my people crazy. My advice is to check yourself on this from time to time and not over index one way or the other. (1/6)

Top tweet….

@KateBour TY!

@Jonny02 Check your DMs :)

“I’m supposed to be good at marketing, but I can’t even figure out my own messaging. It's f*cking embarrassing." Does that sound familiar? If so, you’re not alone—trust me. I still struggle with this myself at times. (And my little creator business will do $1M this year.) Nailing your product messaging—like really nailing it—is harder than it looks. You’re just too close to the product to see it objectively. I’ve worked with thousands of smart people through my training programs. I’m talking about experienced marketers and entrepreneurs. People who have helped their clients or teams build 7, 8, and 9-figure businesses. Many of these folks haaaaaaaate marketing their own products. And that’s a BIG problem. Because if you can’t clearly explain what your product is and why it’s a painkiller... people won’t buy it. (And if people don’t buy… you’ll stay trapped where you are right now.) Wanna fix your messaging? Start by finding the *ouchy* problems your target buyers are struggling with right now—that’s how you grab their attention. The *ouchier* the problem, the more likely they’ll pay to solve it. There are lots of scrappy ways to do buyer research. Mining online reviews. Searching Reddit. Tools like Answer Socrates. But here’s where things get tricky… When describing their problems, people often share surface-level details. And they’ll use business-speak and jargon, saying stuff like: > “We missed our sales target this quarter” > “ROAS was lower than estimated” > “The leadership team isn’t aligned on priorities” These are real problem statements—problems that can lead to very, very painful outcomes. But those statements themselves aren’t very “ouchy”, right? When you read those statements, do they make you feel something? Something in the pit of your stomach? Probably not. Now go back and re-read the first line of this post. (I’ll wait). That line hits different, right? After all, it made you stop scrolling and click “read more”. Did it feel *ouchier*? I bet it did. Confession time. I didn’t write it. Sparky, my AI-powered brainstorming bot wrote that first line. I trained him to take surface-level buyer pains and make them “ouchier”. Honestly? He kinda blew me away. I’m so impressed with Sparky’s ideas that I used a bunch of them to write the sales page for PAINKILLER, our new messaging workshop (coming in October). Wanna give my Sparky bot a try? For a limited time, everyone who joins the PAINKILLER waitlist also gets access to the “Ouchy Pain Finder” bot for free. Comment “OUCH” and I’ll send you the link. – P.S. If you’ve got a good product, but you’re still broke because you’re gawd awful at explaining it, you *need* Sparky. P.P.S. Sparky wrote that ouchy P.S. line above too. He’s good.

@fredsirieix1 It is here in Malaga…

Wasn’t it supposed to be a scorcher today?