Jordan Alves

"The goal was a visual world that resonates with everyone - die-hard fans, casual viewers & digital natives." 🏀   Learn more about ESPN's all-new @MarchMadnessWBB graphics with ESPN Creative Studio art director, Alex Young ➡️ bit.ly/4uK2dT0

A rule that will accelerate your career: If you bring a problem, bring context. If you bring context, bring options. If you bring options, bring a recommendation. People trust people who help them think. Anyone can spot an issue, few can actually help move things forward.

The standard isn’t supposed to be easy. The standard isn’t supposed to be convenient. The standard isn’t supposed to be comfortable. The standard isn’t supposed to be normal. The standard requires that we make a choice: will we live our feelings or our standard?

𝗕𝗮𝗱 𝗧𝗲𝗮𝗺𝘀 ... NOBODY reminds anyone of the standards 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗧𝗲𝗮𝗺𝘀 ... COACHES remind team of the standards 𝗚𝗼𝗼𝗱 𝗧𝗲𝗮𝗺𝘀 ... CAPTAINS remind team of the standards 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗧𝗲𝗮𝗺𝘀 ... EVERYONE reminds each other of the standards

What is the Cost of Leadership? It costs $0 to say “hello.” It costs $0 to pick up trash It costs $0 to say “please.” It costs $0 to be kind It costs $0 to say “thank you.” It costs $0 to encourage others It costs $0 to smile Lead by Example. It costs nothing.

Early in my coaching career I had a talented player who was chronically five minutes late to everything. Not egregiously late. Just five minutes, every single time. I let it slide because he was good and I didn’t want the conflict. Within a month, half the team was showing up five minutes late. Nobody said a word. The standard just drifted. That’s when it hit me. You’re either actively maintaining your standards or you’re passively lowering them. There’s no neutral position. I’ve also learned that expectations and standards aren’t the same thing, and that distinction matters more than most people realize. Expectations are the vision. The why. In my programs they’ve always been simple. Have fun. Create great experiences and relationships. Learn and grow. That’s the emotional foundation everything else gets built on. Standards are the daily behaviors that actually get you there. Be on time. Be trustworthy. Have a growth mindset and work hard. Take responsibility for your actions. Encourage the people around you. Don’t make excuses. When those are clear and consistent something interesting happens. The standard becomes the authority, not the coach. I don’t have to lecture anyone. I just point to what we all agreed on. The conversation stays about the behavior, not the person. That’s where real accountability lives without anyone feeling attacked. What I’ve seen over 25 years is that the teams, families, and programs that define these things clearly and hold them consistently almost always outperform the ones with similar talent that don’t. It’s not magic. It’s just clarity. People do better when they know exactly where the lines are. Kids especially. They don’t struggle in high standard environments. They struggle in ambiguous ones. Whatever you walk past becomes your new standard. The good news is it works in both directions. Raise the bar and hold it, and the people around you will rise to meet it. Every time.

Daddy-Daughter date to our favorite spot!

ACC After Dark… Producing @LouisvilleMBB and @Cuse_MBB tonight on @accnetwork Tipoff is set for 9:05pm ET with @WesDurham and @Dennis3DScott!

Loved working with the @_CardsTV crew last night on our @accnetwork softball coverage. They had an incredibly busy day, which means staff members are stretched thin and students have to step up, but you never would’ve known it from the quality of their work. Great job, all!

PCR 1 - Women’s Hoops on ESPN2 PCR 2 - Softball on ACCN PCR 3 - Hoops Big Screen Show PCR 4 - Baseball on ACCNX Busy day for @_CardsTV!

The start of @ACCsoftball play begins tonight… #13 Stanford made the trip across country as Louisville plays hosts to the Cardinal! Catch the action on ACCNX with @SportFanSuzanne and @JoannaELane!

Final week of @AUProBasketball… been a fun month working alongside GameTime Productions and the Nashville based crew! Catch the action with @sydjcoloson and Kevin Barnett starting at 5:30ct on the ESPN App!

Big day for @_CardsTV… a lot of students working new positions for a full digital broadcast. TD - Kelsey Rae Everman AP - Jordan Bond GFX - Braiden Weaver Bug - Mattye Meadows A1 - Emma Kelly We have @LouisvilleBSB and @XavierBASE coming up at 3pm on ACC Network Extra and the ESPN App!

"UC was kind of ahead of the curve." Inside the cutting-edge partnership between Cincinnati Athletics and @UC_CCM that powers the broadcasts you watch at home. 📺🎥 📝: cpaw.me/0dbfb2

Busy week concludes today for our @_CardsTV crew…. We have @LouisvilleWBB and @fsuwbb coming up at 6pm ET on @accnetwork. Catch the action with @jennhildreth and @kellygramlich at 6pm ET!

Nothing like Opening Day! Join Max Thoma and Nick Ziniti for @LouisvilleBSB and @MSUBaseball on ACCN Extra and the ESPN App!

Early morning @AUProBasketball coming up from Nashville Municipal Auditorium… It’s Kids Day with 1,000+ middle schoolers in attendance… Tipoff between Glow & Rhythm is coming up at 10:33am CT on the @ESPN App.

Week 1 for @AUProBasketball comes to a close tonight… doubleheader starts at 5:30pm CT with Eclipse vs Rhythem. Catch the action on the @ESPN App with Kevin Barnett and @SydJColson!

Night two of @AUProBasketball is on the air tonight starting at 5:30pm CT from Nashville’s Municipal Auditorium… catch the action on the @ESPN app!

The fastest way to stay average is to avoid situations where you’re bad at the start. The fastest way to grow is to seek them out deliberately.