JStach
8 posts


@itsliellevin @gregogallagher have you read reality transurfing? or are those terms comming from elsewhere?
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P.S recent realization I’ve had is, dropping importance doesn’t mean you drop the goal as many people think
It simply means letting go of the DESIRE, and blockages AROUND the goal
The goal is still the goal it’s just that now it’s pure intent without anything EXTRA attached to it, you just focus on the inputs, and it’s all good kind of vibe
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The more of a big deal you make something the more reality pushes back.
Drop importance. It’s no big deal. You’re good either way.
Do the daily step.
And enjoy the journey to your goals.
The harder you grip, the harder you obsess over control.
The harder you want to hit the fast forward button and skip to the future.
The more the now is lost. When the now is lost, you stress out your nervous system.
And the journey becomes an obsessive need to arrive. A struggle, brutal.
This always ends badly
Ethan Benard@EthanBenard
I’m in a really bad spot right now. Here’s a personal update; as well as a bit of a rant about weight loss. I’m sorry for all of the low points lately, I really want to get to a point where I can enjoy this journey again. #weightlossjourney
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$0-$1m with eCom - Day 175
1 ad a day challenge 24
bunch of market research today and analysis of post purchase survey answers
i genuinely think every single person should do post purchase surveys, it helps you understand who you're selling to on such a deeper level
at this point im not even trying to invent/ideate anything and i just use direct, raw quotes from my customers in the scripts i write
even the ad angles, ad ideas etc are coming from those answers
i think i saw someone here say 'we're not TESTING ADS, we're EXTRACTING customer language into ads' - i probably fumbled how he said it but im starting to understand it now
my ability to come up with quality ads is improving a ton & im super grateful i started this 1 ad a day challenge -
its showing in this small recovery we've done from being 2-3 weeks at a loss/breakeven - but the real test is can i take this to $10k/day+ with 30%+margins
in the screenshot is my newest top spender
^ my MOST urgent mission right now is to test more hooks for this ad, i'd rate the hook like 6/10 but it resonates, i can put this ad on steroids rn by combining the resonating part with shock factor or smth else we'll see
P.S i added $10-$15/day min spend to the 3 creatives i launched yesterday just to get a bit of data from them
scaling didn't go too well but again i've done it on a monday morning so ill just let it ride with the same budget and test better ads
cya tomorrow!


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