Joe Howard ☀️

@diegodelpradoOK Thanks, Diego! 💙💙

Becoming a father changed a lot about how I approach work. And life! If you’re a Dad or expecting to be, give this a listen and let me know what you think 🎧

@LivWithoutLimit @aacpl Thanks again for such a great talk! I learned a lot. Can’t wait to see what else we learn from #JWST 🔭

Giving a public talk on #JWST tonight at 7pm at the Eastport-Annapolis Neck Library (@aacpl)! #SciComm (I'm so nervous; please send all the good vibes)

@WPSSupport Sure! Can you open your DMs?

Hey @JosephHHoward If you get a minute can you shoot me a DM I want to ask you a quick question. It's Kevin, we spoke when you did your last virtual conf. at WPBuffs

@JohnPorrini17 If not, some good trends here. Or just check out the Profitwell report! Some great breakdowns there. blog.driftly.app/churn-rate-vs-…

@JohnPorrini17 For enterprise? #enterprise-b2b-and-b2c-churn-benchmarks" target="_blank" rel="nofollow noopener">blog.driftly.app/enterprise-saa…

@BentoumiTech Nice, Khaled! Did you build this out natively or use driftly.app? I personally used to always skip but building Driftly has me trying out all sorts of tours to find out how we can make our super engaging and ROI-driven 👏🏽

@mackcarno Nooooooooooooooo It wasn't driftly.app, was it? 😰

@_ayushjangra_ Guided tours, ftw! 🏆 driftly.app

@artkulak @tibo_maker Totally! And use it to continue to better target your ideal customers.

@tibo_maker Churn is a natural thing in SaaS. The goal is to reduce it to a minimum and keep it constant and predictable over time.

SaaS is a rollercoaster 🎢 One day you have new subscribers -> you feel like Musk 😎 Another one with big churn -> panic attack -> should I stop ? -> let's pivot Stay calm

@MaureenB2B Yes! Why we're building driftly.app. Plus analytics lets you know how far people are making it in tours, where they're getting confused. That way you can improve churn now, not in 9 months 😁

so puzzled why more SaaS don't invest more in onboarding. Do it wrong (hi, everybody) and you have your greatest predictor of churn but you won't know it for 9 months. And how many of you are looking at onboarding customers, 1st 90 days, w/product utilization?

What are your best practices when it comes to billing SaaS customers?

@IkpidohoJohn Yep! Mostly working on driftly.app right now. Implementing email onboarding now and will eventually do more email work 👍🏽

@JosephHHoward I'm glad you know about this... How's your SAAS brand going? I see you have bunch of stuff going on.

32% of SaaS brands only send onboarding emails.

@IkpidohoJohn Definitely important to continue to respectfully follow up regularly. Some folks on your email list will be ready to sign up today. Some a year from now. Can't forget about the second pool of folks!

@JosephHHoward Once the trial session elapes a lot of SAAS brands forget about the customer without strategic follow ups to move them to the paid side...

@sylvaintips @vuzers Vuzers looks cool! Definitely helpful for SaaS companies to build good relationships with users and gain valuable feedback so they can eventually use that information to make their SaaS platforms better 👏🏽

@sylvaintips @vuzers Creating relationship with users is def important. But only when paired with strong product and feature adoption! Low TTV + strong relationship = low churn High TTV + strong relationship = high churn People want to work with companies they love as long as the ROI is positive!

Churn is a real nightmare for SaaS founders! But reducing your customer churn rate isn’t as challenging as it sounds. I'm sharing 3 effective ways to reduce your churn. Tell me what is your favorite strategy? linkedin.com/posts/sylvain-…

@ministryofsaas Possible to get closer to passive with good systems to generate expansion revenue from existing customers, marketing channels that require upfront time & energy but not much ongoing attention, etc 👍🏽

Saas products bring you recurring revenue; but marketing & churn means it's never passive.

@tonyadam So MRR added must outpace revenue churn? "Sign ups" might be a little confusing for, say, people with freemium pricing models. In this case, could still have free trial sign up rate significantly outpace churn and be failing if those users don't convert to paid customers!

If you're running a SaaS / Freemium business, it shouldn't be stated but constantly have to: Understanding your churn and sign up rates are going to be crucial metrics for growth. Signups MUST outpace churn. #DigitalMarketing #saasgrowth #growthmarketing #saasmarketing

@SamyDindane Haha agree with those cons! I'd argue that upfront costs are actually high if you count time, $ and energy it takes to become technical enough to build a SaaS. It's a significant barrier to entry unless you can find a technical co-founder!